Daniel Lubetzky, founder and CEO of Kind, joined veteran Sharks Robert Herjavec, Lori Greiner, Mark Cuban, and Kevin O’Leary in the Shark Tank to thoughtfully consider investing in four businesses who came to the Tank to showcase their companies.
Dreamland Baby, The Mad Optimist, Rollin’ Greens, and Yellow Leaf Hammocks all were able to leave the Shark Tank with partnership deals from the Sharks, completing the 11th season of Shark Tank.
Key Takeaways:
- Dreamland Baby: Secured a $100,000 investment from Lori Greiner for 22.5% equity, focusing on a safe, weighted sleep sack for infants.
- The Mad Optimist: Mark Cuban invested $60,000 for 20% equity in this customizable, vegan, and cruelty-free soap and body care line with a unique pricing model.
- RollinGreens: Robert Herjavec invested $500,000 for 20% equity in this plant-based snack company known for its cauliflower wings and millet tots.
- Yellow Leaf Hammocks: Daniel Lubetzky invested $1,000,000 for 25% equity, supporting a business that provides sustainable jobs in Thailand through hand-crafted hammocks.
Dreamland Baby Partners With Lori Greiner
Tara and Rob Williams are the proud parents of four young children. This naturally means that over the years they have lost their fair share of sleep trying to get their kids to sleep–and keep them asleep. They have designed a lightly weighted sleep sack for infants, Dreamland Baby, that provides deep pressure while allowing the baby to sleep in a safe manner, ensuring a good night’s sleep for everyone. The Williams have launched and funded their product on Kickstarter and are now looking for a Shark that is willing to invest $100,000 in exchange for 10% equity in Dreamland Baby.
Are you entranced by this soothing infant sleepwear? #SharkTank
— Shark Tank (@ABCSharkTank) May 16, 2020
Because the product has not yet been released and the company is in pre-sale mode, the Sharks are very uneasy about investing in Dreamland Baby.
They need to make sure the that market and demand are in place so that they can recoup their investments and help Dreamland Baby to grow as a company. Impressed by the ingenuity and determination that Tara displayed, Lori Greiner decides to take a chance on the Williams family and agreed to invest $100,000 in exchange for 22.5% equity.
Mark Cuban Takes a Chance on The Mad Optimist
Brothers, Mohammed A. and Mohammed M. Mahdi, joined their best friend, Anthony Duncan, in The Shark Tank to promote their business, The Mad Optimist.
Their fully customizable soap and body care line was developed after the trio discovered that most soap and cleanser products contain animal fats which conflict with their Muslim and vegan beliefs. Vowing to keep their product line vegan, non-GMO, and cruelty-free, Mohammed, Mohammed, and Anthony have decided to go where no skincare business has gone before – a fully financially transparent company that allows consumers to pick their own prices for their products.
Feeling optimistic? #SharkTank
— Shark Tank (@ABCSharkTank) May 16, 2020
Although the company had fun packaging and a nice and noble mission, The Mad Optimist was met with conflicting responses from the Sharks as they really liked them as individuals, but struggled with their business model.
As some Sharks really sunk their teeth into the company, prepared to tear them apart, Mark Cuban really liked their business model and felt that they were bringing a quality product to the market in a unique way. He offered to invest $60,000 in exchange for 20% equity in their company. They accepted and agreed to partner with Mark Cuban.
RollinGreens Accepts an Offer From Robert Herjavec
Husband and wife duo, Ryan and Lyndsay Cunningham, came to the Shark Tank to showcase their healthier, plant-based versions of favorite snacks.
Their company, RollinGreens, is committed to bringing their better-for-you food truck food to the comfort of your own home. The Sharks loved the sample of their cauliflower wings and millet tots and are immediately interested in learning more about their company. RollinGreens is seeking $500,000 in exchange for 10% equity.
Ready to roll with these plant-based snacks? #SharkTank
— Shark Tank (@ABCSharkTank) May 16, 2020
Although the Sharks are concerned about their valuation, they are also concerned that they are operating in deficits to try to fund their business expansion.
They are looking for the right partner that can help support their retail growth while allowing them to expand into other avenues beyond the frozen food section. Worried about the numbers, most Sharks decline to extend an offer, however, Robert Herjavec likes their product and them as entrepreneurs. He offers them $500,000 in exchange for 20% equity which they accept.
Yellow Leaf Hammocks Lands an Impressive Deal With Daniel Lubetzky
After taking an inspiring trip to Thailand, Joe Demin returned home to the United States determined to quit his job and sell hammocks that are hand-crafted by the Mlabri Tribe who are located on a hillside in Northern Thailand.
Impressed by his passion, but then admittedly worried, his girlfriend, Rachel Connors, reluctantly agreed to explore this business opportunity with him and thus Yellow Leaf Hammocks were born. Rachel and Joe came to the Shark Tank seeking a partner willing to invest $400,000 for 7% equity in their company.
Can these weather-safe hammocks hang in the #SharkTank?
— Shark Tank (@ABCSharkTank) May 16, 2020
Although the Sharks were concerned with their valuation, they felt a connection to his social mission to provide sustainable and fair employment to the people of Thailand while delivering a comfortable and superior product to US consumers.
Yellow Leaf Hammocks held their own in the tank when they explained that their sales were set to exceed $1.3 million dollars this year and they are already profitable. Three of the Sharks extended them offers, however, they decided to accept Daniel Lubetzky’s offer of a $1,000,000 investment in exchange for 25% equity.
Wrapping Up
Which of the businesses featured in this episode of Shark Tank was your favorite?
If you were a Shark, which of these businesses would you choose to invest your own money in? Do you think that the Sharks should have passed up any of these companies? Start the conversation in the comments below!