Pristine, owned and operated by cousins Jessica and Brandon of Dallas, came into the Shark Tank in hopes of securing an investment of $50,000 for a 20% share of their company. Pristine Cleaning Sprays are a hygienic alternative to traditional toilet paper and wet wipes for cleansing your bottom after using the restroom. The spray is applied to toilet paper, transforming it into wet wipe without the additional cost of wet wipes–or the concern that they will clog your plumbing.
The idea for Pristine Cleansing Sprays came over a family dinner where Jessica and Brandon were discussing their families’ bathroom hygiene needs. They agreed that they felt the cleanest after using wet wipes in the bathroom, however, some family members were sensitive and allergic to the chemicals in wet wipes and for the family members that could use these products, they would clog their plumbing–leading to significant home repair costs. They knew there had to be a better way and they developed Pristine Sprays.
We’ll spare you from a complete demonstration, but here’s the gist. Spray toilet paper. Wipe. Flush. Your rear end will thank you.
.#toiletpaperspray #nowipes #sharktankproduct #sharktank https://t.co/lluyISYidI
— PristineSprays (@PristineSprays) January 22, 2019
One concern that the Sharks noted was the lack of a full financial picture to understand if the product would truly be successful as there are approximately 10 other competitive cleansing sprays on the market. To make a financial risk with a company, they want to be sure that they can get their investment back. At the time of filming, Pristine has netted $11,000 in year-to-date sales. Upon evaluating their pricing structure, the Sharks felt that they could likely increase their product purchase price to increase their margins. They are currently wholesaling and selling direct to consumers. Another concern that the Shark’s shared is that it will be very hard to change individual behaviors while simultaneously educating the market on a new and different way to tackle their bathroom self-care.
When it looked as though all of the Sharks would decline to invest in Pristine, Lori Greiner did present a contingent offer. Because Lori is already in business with Squatty Potty, her offer is contingent upon the fact that Squatty Potty is not currently working on a cleansing spray product. Lori offers Pristine $50,000 for 25% equity in their company. If Squatty Potty is not currently working on developing a product like this, they will rebrand the Pristine Cleansing Spray as an add on item to the Squatty Potty. Jessica and Brandon accept Lori’s contingent offer.
Very valuable lesson here from @LoriGreiner – over the years, we’ve invested in lots of businesses so even if an idea is great, we have to consider the partners we already have before we can add another to the list #SharkTank
— Robert Herjavec (@robertherjavec) January 14, 2019
What do you think of Lori’s investment in Pristine? Would you use one of their cleansing sprays? Sound off in the comments below!
For a full summary of this episode, check out this article. Shark Tank airs on Sundays at 9:00 PM EST.
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