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In a world where frozen and take-out pizzas have become the norm, brothers Andy and Eric Bert are on a mission to take back the pizza market. Their patent-pending, portable pizza oven allows consumers to make woodfired pizza from the comfort of their own home. The unique design of the Bertello pizza oven is that it can use multiple fuel sources for a mixture of taste and efficiency. By combining gas and woodfire, pizzas can be easily and conveniently made at home. Although there are other competitive in-home pizza ovens on the market, the Bertello oven is unique as it can use a variety of fuel types in conjunction with each other such as propane, wood pellets, and charcoal.

Currently, the Bertello pizza oven is primarily being sold on Amazon and has seen explosive sales recently, generating $400,000 in the last three months alone. The Sharks are impressed with the quality and taste of the pizza, the affordability of the product, and the financial health of the business. The Bert brothers have recently paid back a loan they took on the business, officially making the company debt-free. There are a lot of opportunities for the Sharks to help grow the business through other platforms and marketplaces as well as to expand the line of products, including cross-sell items.

Bertello came to the Shark Tank in hopes of finding an investor willing to put $120,000 into the business in exchange for 10% equity. Sharks Barbara Corcoran and Kevin O’Leary were both interested in partnering with Bertello. Barbara offered $120,000 in exchange for 25% of the company. Kevin O’Leary initially offered $120,000 for 30% equity. After countering, Andy and Eric came to an agreement with Kevin O’Leary for $120,000 for 25% equity. They are very excited about their partnership with Chef Wonderful who they cited as believing in them right away.

What do you think of the Bertello product? If you were a Shark would you invest in this company? As a consumer would you purchase this product? Start the conversation in the comments below.

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