Australian “Today” show co-host Karl Stefanovic played a prank on his viewing audience that also proved a valid point in his work place. While his co-host Lisa Wilkinson was at the receiving end of a lot of criticism over her wardrobe choices and hair styles, Stefanovic wore the same suit for an entire year in order to prove a point.

Stefanovic said that he wore the same Burberry knock-off for 365 days and no one even noticed. It was a move to battle the sexism his co-star faced every day – just because she is a woman. One viewer wrote into the network to give some unsolicited fashion advice to Wilkinson, blatantly bashing her for her attire. The email said, “Who the heck is Lisa’s stylist? Whoever it is has Lisa in some shocking clothes. Today’s outfit is particularly jarring and awful. Just my two cents worth. Get some style.”

In an interview with “Fairfax Media”, Stefanovic gave his commentary on his choice in attire for a full year. He revealed, “No one has noticed; no one gives a sh*t. Women are judged much more harshly and keenly for what they do, what they say and what they wear. I’m judged on my interviews, my appalling sense of humor –- on how I do my job, basically. Whereas women are quite often judged on what they’re wearing or how their hair is.”

The network shared the below picture gallery showing Stefanovic wearing the same suit in various shots:

The network captioned the image: “.@karlstefanovic’s been wearing the same suit for the past year to prove this point: #Today9”.

Karl Stefanovic is quite the prankster, but is well meaning – as evidenced in the below video showing his suit selection for the year 2014:

It just goes to show the world how much women are judged based on outside factors and how the world pays little to no attention to the men as long as they are funny. When did it become okay for the world to look so harshly upon women because of what they wear – but it doesn’t place the same judgments on men?

Ignoring a rivalry with “Sunrise” morning anchor Samantha Armytage, Stefanovic noted that she became the target of a barrage of hateful comments on her appearance. He said, “She’s a mate and she was hurt by that. And I can understand. You’ve got to have a thick skin in TV but there’s a limit.”

Stefanovic continued, “I don’t care who they are. It’s a friend’s duty to be there to try and ease the pain.”

With regard to his co-star on “Today”, he said, “What Lisa has done for women, in magazines and in television….she’s a great journo. We’ve had an amazing and enduring partnership. We’ve loved each other, we’ve hated each other and we’ve loved each other again. You have your ups and downs but I think that’s normal! It just so happens that our problems were vented in public. I don’t care what anyone says out there: Lisa and my relationship is special and we love each other to death.”

Karl Stefanovic also let us all in on a little secret, as well. During his suit wearing shenanigans, only one other person knew about his plan. He said, “Only Lisa and [Sylvia Jeffreys] know about the suit. They often remark that it’s getting a bit stinky. I’m hoping to get it into the dry cleaners at the end of the year.”

[Photo Credit: The Age, Twitter]