Disney ReadsDisney has debuted a new social media initiative called Disney Reads (spanning Facebook, Twitter, and YouTube. We love that they’re posting sweepstakes, contests, quizzes, and other exclusive content, but we’re a little perplexed at their choice of doing so via social media, particularly when kids under 13 aren’t allowed on Facebook and their parents worry about them spending time on Twitter and YouTube. In other Disney news, it’s also launched an app for young readers called “The Amazing Spider-Man: An Origin Story” and narrated by the Marvel character creator himself, Stan Lee. The app includes the story, music, and games that follow Peter Parker’s transition from average teen to super hero) (Kidscreen) (BusinessWire)

We’re big fans of restaurant offers on deal sites (but we never expected to see a deal for McDonald’s pop up on LivingSocial. It’s offering a voucher booklet with coupons for five Big Macs and five large fries, with the total coming to a very economical $13. No wonder more than 150,000 people have opted in. The big question remaining: will other fast food restaurants follow suit and offer promotions on deal sites?) (Mashable)

We just watched the video for Justin Bieber and Mariah Carey’s duet of “All I Want For Christmas” (and we’re not sure if it was actually a commercial for Macy’s… Not only was the video filmed at the retailer’s Herald Square location, but it includes lots of product placements and flashes of the Macy’s name. We know that Justin is shilling for the store this holiday season, but this is just too much…) (YouTube)

College students are pretty smart, but 21% (couldn’t figure out how to read a QR code with their smartphone. Many were confused that they only needed to take a picture of the code rather than to use a third party app, and once they realized this, they didn’t want to deal with downloading an additional app. This mirror’s Ypulse’s own research that found very few students have used the codes, and fewer than half of students think they’re easy and useful. Considering those challenges, we don’t think it matters whether brands are using QR codes or their tidier cousins, Snap Tags) (BizReport) (IMedia Connections)

Young people all over the world aren’t too fond of banks (if the Occupy Wall Street movement is any evidence, so banks are making changes. In Singapore, OCBC Bank’s new brand, Frank, is designing stores to encourage young shoppers to ask questions, browse, and get hands on in exploring the services they offer. We can imagine this will help at least a little in reducing young people’s skepticism toward financial institutions) (PSFK)

DoSomething.org is adjusting its membership model (to take advantage of mobile. It is finding that cell phones are among the best ways to keep young people engaged. In a test last summer, it found that one in five users who had stopped engaging with the social organization online were re-activated when they received a message on their cell phones) (FastCompany)

Grammy nominations came out yesterday and a few young folk acts (were surprises among the mix of usual suspects. Bon Iver and Mumford & Sons are both nominated, confirming our suspicion that the style is going mainstream. In other music news, Willow Smith’s first full-length album, “Willow,” finally has a release date of April 2012 — we hope it gives us reason to whip our hair back and forth again!) (Popdust) (NY Mag)