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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
    • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
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    • Crypto Games
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    • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
    • Bitcoin Casinos
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      • Ethereum Casinos
      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
        • Crypto Loan Sites
        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
        • DeFi Staking Platforms
        • DeFi Swap Exchange
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        • Buy Bitcoin AU
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      • Bitcoin Mining Sites
        • Best Coins to Mine
        • Ethereum Mining
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        • Financial PR Agencies
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        • Web3 Marketing
  • Cryptocurrency
    • Buy Crypto
      • Buy Bitcoin
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
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      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
    • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
      • Buy NRG Stock
      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
      • Buy Samsung Stock
      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
    • Buy Stocks
      • Buy Shares UK
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      • Buy 5G Stocks
      • Buy Cannabis Stocks
      • Buy Coinbase Stocks
      • Buy Dividend Stocks
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • Capital.com Review
      • Copy Trading Platforms
      • Demo Accounts for Stocks
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Brokers IN
      • Best Forex Brokers UAE
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      • Best Stock Brokers ZA
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      • Best Forex Signals
      • Best MT4 Brokers
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
      • BitiCodes Review
      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
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      • Oil Profit Review
      • Prime Advantage Review
      • Quantum AI Review
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      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Automated Trading
      • BitAlpha AI Review
      • Bitcoin 360 Ai Review
      • Bitcoin Blueprint Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Alerts Sites
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges SG
      • Crypto Exchanges UAE
      • Crypto Exchanges UK
      • Crypto Exchanges ZA
      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
      • Litecoin Mining
      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
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      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • NFT Trading Card Games
      • Sport NFT Drops
      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Shares UK
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      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers CA
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    Digital & Social⟩Email Marketing

    Webinar Emails: A Start-to-Finish Promotion Process

    author imageKane Pepi Last updated: 26 July 2022
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    Webinars can establish a relationship with leads and teach them how your product can improve their lives. Some 75% of marketing and sales leaders say webinars are one of the most effective methods to generate high-quality brand awareness.

    But not every webinar is a success—78% of webinars have 50 or fewer attendees. A major reason? Poor promotion. If you can promote your webinar the right way, you can gobble up more viewers and increase conversions.

    Email is the primary promotion channel for most webinars—not just for initial sign-up but for pre- and post-webinar reminders, and everything in between.

    This article shows you the step-by-step process to promote your webinar via email. First, of course, you must set your goals.

    Set goals for your webinar

    Webinars can work throughout the customer journey, gauging how qualified your prospects are and nurturing them throughout the buying process.

    That wide-ranging potential risks broad goal-setting (or none at all). Before you start promoting your webinar—or even choosing a topic—decide if you want to:

    • Build your email list;
    • Be seen as a thought leader in your niche;
    • Gain customer feedback;
    • Boost sales from existing customers;
    • Increase your customer base;
    • Build stronger relationships with your customers;
    • Create how-to tutorials;
    • Launch a product or service.

    That decision, in turn, defines how you measure success: the number of registrants, attendees, views, post-webinar sales, etc.

    Once you know your goal, you can figure out which type of webinar will best help you achieve it.

    4 types of webinars for any stage in the funnel

    Webinars can work at all stages of the funnel. All you have to do is adjust your webinar topic to match the buying stage of your prospects.

    From initial discovery and education to conversion and retention, you can build a stronger relationship with your audience.

    1. The educational webinar (discovery stage)

    In the discovery stage, you’ve got just one goal in mind: to educate your audience. What you educate them about depends on your product or service.

    Potential topics for educational webinars include:

    • Best practices;
    • Industry trends;
    • Expert panels;
    • Interviews with single experts.

    industry-specific webinar invitation.

    (Image source)

    Whatever topic you choose, focus on value—how can you share your deepest expertise? Some 88% of technology buyers said thought leadership was important or critical to short list vendors.

    2. The nurturing webinar (consideration stage)

    A nurturing webinar begins to bridge the gap between industry-relevant content and product-relevant content.

    Think of things like workshop webinars that address a real-life problem of your prospects. Focus on solutions—and the consequences of not addressing the problem that your product solves.

    Case studies work well. They show your prospects how a customer just like them used your product to solve a problem.

    Another option is a one-on-one, personalized webinar. This approach, of course, doesn’t scale well—and shouldn’t used as a way to sucker unsuspecting prospects into a sales pitch—but it does have potential for account-based marketing strategies.

    offer of a personalized one-on-one webinar.

    (Image source)

    3. The onboarding webinar (conversion stage)

    Customer onboarding sets new users up for success. A better onboarding experience can double trial conversion rates.

    A customer onboarding webinar helps shorten the time between when a user signs up and when they receive value from your product. It demonstrates features and shows your product’s use cases.

    webinar promotion email for onboarding.

    Keep in mind, however, that lectures on product features can come off as overly promotional. As Val Geisler points out:

    If you must talk features, do it from a value-based perspective. What benefit will the customer get from using this feature? Make it about them and their goals.

    4. The upcoming releases webinar (retention stage)

    Some 40–60% of free-trial users will use your product once and never come back.

    “Upcoming releases” webinars can keep paying customers excited and encourage free-trial users to jump back in.

    webinar sign-up page promoting new features.

    (Image Source)

    As mentioned at the outset, choosing a goal and webinar type is often the easiest work. The quality of promotion ultimately affects the success—or failure—of your webinar.

    The six-part email series to promote your webinar successfully

    Why email? Email drives 57% of webinar registrations, nearly four times that of any other channel:

    chart showing the importance of email for webinar registrations.

    (Image source)

    This section walks through a series of emails that cover the promotion process, from initial awareness to registration to building excitement and post-webinar follow-up. It also offers templates—starting points, not endpoints—for your webinar email series.

    If you want to supplement these ideas and templates with those of other (really smart) people, check out:

    • Val Geisler’s “High Converting Webinar Email Templates”;
    • Joanna Wiebe’s article on webinar promotion.

    The email series begins with the webinar invitation email.

    Note: If you’re running the webinar on your own, you’ll send it to your email list. If you partner with another organization, you may get to send it to their list, too. That can mean exponential audience growth.

    1. The webinar invitation email

    You don’t need to include much information. A compelling subject line, the date and time of the webinar, and a few short sentences or paragraphs about the benefits will do.

    Skubana kept things simple with bullet points and direct language:

    initial webinar invitation email.

    They also include photos of the hosts and finish with a strong call to action.

    There are, of course, other routes. Tarzan Kays told a story to her subscribers to motivate them to take action (i.e. register for the event):

    Her copy is narrative, full of paragraph breaks, and generally a breeze to read. So which route is better? One way may be obviously on (or off) brand. If either might work, you’ll have to test to find out.

    As you consider what to include (or exclude) in your invitation email, here are some options to keep in mind:

    • Social proof. If past webinars were a hit (and you have the comments to prove it), use that social proof in your webinar invitation email.
    • Magnetic headline. If your headline doesn’t stand out, your email won’t get read. Find tips on creating a strong headline here.
    • Conversational tone. Your body copy needs to be engaging, light, and personable. Speak to your prospects as though you’re already hosting the webinar. Include a photo of the host(s).
    • Storytelling. Stories are emotional, and emotions are persuasive. The stories you tell should lead your readers to your call of action. Joanna Wiebe, the original conversion copywriter, explains how:

    Joanna Wiebe

    Joanna Wiebe:

    Narrative-style, rather literal storytelling in emails…a great story (joined at the exact-right moment) can be a fantastic hook for emails.

    If you can drop your reader into the middle of the story and move them swiftly from there to the point of action, storytelling can be very useful in emails!”

    • Urgency. Phrases like “last chance” and “one time only” trigger fear. If authentic, create a sense of urgency in your initial email.

    To expedite, you can riff off this template:

    SEND TO: Everyone

    SUBJECT: you’re [concern your webinar will solve], so I’m holding a masterclass about it

    BODY:

    Hey [subscriber first name],

    You want your [topic of webinar] to perform better.

    If you don’t, your [topic of webinar] may [concern of target market] over time…

    Even if it is meeting your goals right now, you know it can do better…

    Tomorrow’s free, live masterclass is for you. You’ll walk away with everything I know about how to [solve pain point webinar is addressing]. Not just the basics, but a masterclass on how to [topic of what webinar will be teaching].

    Just some of what you’ll take away:

    ● [takeaway #1]● [takeaway #2]

    ● [takeaway #3]● [takeaway #4]

    The masterclass will kick off on [Date] at [Time].

    Save your spot: [insert link to webinar registration]Speak soon,

    [Your name]

    P.S I’ll also be hanging around after to answer your questions.

    2. The confirmation email

    The primary purpose of the confirmation email is to:

    • Thank prospects for signing up;
    • Remind them of the date and time of the webinar;
    • Reiterate the benefits they’ll get by joining the webinar;
    • Link to any supporting resources.

    It should also include a link to the webinar and, perhaps, a call to action to add it to their Google Calendar.

    User Testing created a stellar, no-nonsense confirmation email:

    webinar thank you for registering email.

    Here’s a template to get you started:

    SEND TO: Everyone that registers

    SUBJECT: You’re in! Just one more step

    BODY:

    Hey [subscriber first name],

    Thanks for saving your seat for [name of webinar].

    Here are the details of the live masterclass you registered for:

    Date: [insert date]Time: [insert multiple time zones]

    Link: Click here to join using your personal masterclass link [insert link]And one last thing: Be sure to add this date and time to your calendar.

    You’re going to learn how to solve:

    ● [problem #1]● [problem #2]

    ● [problem #3]● [problem #4]

    The goal? To help YOU ACHIEVE [POSITIVE RESULT].

    I’m also going to send you a reminder before the masterclass starts.

    Speak soon,

    [Your name]

    P.S: We are going to cover A LOT of information. Download our worksheet to take notes during the webinar. [link to worksheet]

    3. The reminder email

    There are a couple of types of reminder emails based on previous behavior of recipients.

    The first webinar reminder emails go to anyone on your email list who hasn’t registered and didn’t open the first email. This email should remind your subscribers of your previous email and use the pending webinar to up the urgency.

    Take a look at how Foundr did this below. They reminded the prospect of their earlier email, outlined the benefits of their webinar, then tapped into FOMO:

    webinar second invitation email

    The email doubles down on the call to action to register and includes another link to the webinar.

    Template for you to adapt:

    SEND TO: Send to subscribers who didn’t open the first email

    SUBJECT: [target market’s biggest pain point]BODY:

    Hey [subscriber first name],

    Ever wish you could ignore the whole [topic of the webinar] thing?

    If you’re not 100% happy about the results from the time you’ve spent on [topic of webinar], you are not alone.

    The biggest struggle I see [target market] obsessing over is always related to the details of [pain point webinar will address].

    This is why I’ve set aside [X hours] to work with you LIVE and focus on ONE THING: [pain point webinar will solve].

    During this time, you’ll find out everything I’ve learned over the past [X years] about [topic of webinar]. It doesn’t matter if:

    [3–5 core objections your target audience may feel is holding them back from registering]

    You WILL come away from this masterclass armed with the skills to resolve [pain point].

    Speak soon,

    [Your name]

    You can send a different email to subscribers who opened the first one but didn’t register. For this email, you can assume that the prospect has some baseline awareness of the webinar. That, in turn, lets you reduce the copy and focus on getting them to register.

    CoSchedule reiterates the benefits with bullet points, adds two links to the webinar registration page, reminds prospects of their problem, and finishes with a lovely picture of the host:

    Template to get you started:

    SEND TO: Send to subscribers who opened the first email but didn’t register.

    SUBJECT: I never thought it was possible

    BODY:

    Hey [subscriber first name],

    There was a time when I endured bad [topic of webinar] many times. I wasted time trying to fix [problem webinar will solve] until I felt completely lost.

    [subscriber first name], I don’t want you to waste your time like I did trying to solve [pain point your webinar will address].

    You don’t have to struggle to [goal prospects want to achieve related to the webinar] and [second goal].

    I’ve been putting together an amazing masterclass about [topic of webinar] for the past 6 weeks for [target audience] just like you.

    I will share my exact X step [topic of webinar] strategy that I have been using to [grow/increase/etc.] my [topic of webinar].

    But you will not get it if you don’t register.

    Click this link to register now and save your seat: [insert link][Your name]

    4. The “It’s happening now!” email

    Registrants will forget that they registered for your webinar. The super-simple “It’s happening now!” email can save the day.

    Take a look at how Mindvalley lays out this email. They keep the email short and use a familiar cue—a play button overlaying an image—to encourage recipients to watch.

    (They also include a regular link for recipients whose browsers may block images by default.)

    webinar is live email example.

    (Image Source)

    Template for you:

    SEND TO: Everyone

    SUBJECT: It’s happening—time to grab your seat.

    BODY:

    Hey [subscriber first name],

    It’s time to roll up our sleeves and start producing [desired results they will achieve after attending webinar].

    Time: Right now!

    Link: [insert webinar link]

    See you there,

    [Your name]

    5. The post-webinar email

    After the webinar, there’s still work to be done. The post-webinar email is your chance to

    • Catch the attention of prospects who missed the webinar (by offering a replay).
    • Thank those who showed up.
    • Solicit feedback from attendees.

    Here’s what Lianna Patch of Punchline Copy did:

    post-webinar email offering a replay of the webinar.

    Template for you to use:

    SEND TO: Everyone

    SUBJECT: [REPLAY] time sensitive

    BODY:

    Hey [subscriber first name],

    Thanks so much for hanging out with me at the masterclass [webinar name].

    The [length of webinar] webinar was chocked full of practical, proven tactics and strategies for ramping up your [pain point webinar addresses], and I hope you enjoyed it.

    I wanted to hook you up with the temporary replay. Here’s the link: [insert link to webinar replay]I’m adding a cool new bonus. For the next X hours only, we’ll offer [insert promotion/offer] of our [product/service].

    Click this link to gain access to the [your offer].

    Speak soon,

    [Your name]

    P.S. Remember, this offer is available only until [insert time and date]. This special deal will not be repeated.

    6. The “X hours left” email

    Okay, so you’ve already reached out to prospects who missed the webinar. You’ve offered a link to the replay. There’s one last thing to do—send them an “X hours left” email to remind them that the replay won’t be available much longer.

    Remind prospects of the knowledge they’ll miss out on. Include a bit of social proof if you already have some feedback from attendees. Highlight the burning questions your host answered. (And if the webinar included a special offer, you can tease that benefit, too.)

    Here’s what teachable did:

    post-webinar email with a special offer.

    (Image Source)

    Template for you to use:

    SEND TO: Everyone

    SUBJECT: there’s still time…

    BODY:

    Hey [subscriber first name],

    As someone who works with a lot of people in [target audience field of expertise], I know how challenging it can be to make progress on [pain point webinar addresses].

    It’s easy to get discouraged and frustrated.

    That’s why I want to ask you…did you find the masterclass helpful?

    If you did, then stop what you’re doing and grab [your offer]. Don’t wait—it’s not going to be up for long.

    When the masterclass replay is gone, the opportunity to get [your offer] will be gone for good.

    Here’s your link: [insert link]If you didn’t find the masterclass helpful, let me know why. I read every response.

    Speak soon,

    [Your name]

    Conclusion

    Templates are templates. You’ll need to test copy, design, etc., to figure out what works for your audience.

    Measure the results after a campaign is over. Did you achieve your goals? If not, where did you struggle? Signups? Attendance? Offer acceptance? Triage which emails in the series you should review first.

    Also, remember that email can catalyze other marketing campaigns for your webinar. An initial open can grow a list for an email remarketing campaign on Facebook, for example. It’s one more way to promote your webinar.

    Iterate on this outline to get more sign-ups, more show-ups, and a higher ROI for your efforts.

    Read more: Powerful Ad Copy Hack That Got Me 9X More Webinar Registrations

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      This article originally appeared on ConversionXL and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Kane Pepi

    Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly

    … View full profile ›


    More by this author:
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