Twitter Facebook LinkedIn Flipboard 0 Let’s start this one with a hypothetical. Imagine it’s a Tuesday morning, around 11:45. You’re in your office, just preparing to head to the car to go meet a client for lunch. As you walk out the door you flip to your phone to check your email. You have a couple of new messages, and both of them are for email lists you’ve signed up for. We’ll call them the email lists for Company A and Company B. Company A has sent you an exhaustive missive that details everything about their new line of products—eight products in total, with a full paragraph of information on each one of them. The full email is more than 700 words! Company B has sent you a quick reminder to call them if you have any needs they can meet. Their email is exactly three sentences long, including a call to action. It totals 35 words. Our questions for you are two. The first question: How likely are you, really, to read the email from Company A? One glance at that litany of text and you’re probably going to swipe it into your trashcan. It’s not that you’re uninterested per se—but really, who has the time? Our second question: Don’t you think it’s pretty likely that you will read the email from Company B, at least if the headline is compelling enough for you to open it in the first place? Reading 35 words takes only slightly more time than it does to delete the message; why not give it a cursory scan? And that’s the point here: Email marketing tends to be the most significant and successful form of content marketing, yet it’s the e-mails that are short and sweet that get the best results. And that brings us to the topic du jour: How do you ensure that your marketing emails are as brief, as lean, and as focused as possible? We have three quick tips for you: Treat your email like a landing page. A landing page is a piece of Web content that’s designed to do one thing and one thing only—to convert customers and get them to take a specific action, whether it’s to sign up for an email list, buy a specific product, or download an eBook. A landing page is focused on just one topic and getting the reader to take just one action, and as such a landing page is always going to be extremely direct and uncluttered. Use the landing page mentality as a guide for your marketing emails. Let images do the talking. A picture’s worth… well, you know. Images can make great marketing email fodder; a quick piece of graphic text can be more attention-grabbing than a full written paragraph, and using an image forces you to keep things brief. Here’s an email marketing strategy that tends to work well: Provide the first three or four sentences of a really great new company blog post, as a kind of a teaser, and then redirect readers to the blog itself for more information—“Click here to read the rest.” Not only does this drive traffic to your blog, but it also helps ensure your email message is short and snappy. Email marketing works—especially when it gets to the point. Twitter Tweet Facebook Share Email This article originally appeared on The Red Ink and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022