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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin IN
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
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      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
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      • Company Stocks
      • Buy Adobe Stock
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      • Buy Disney Stock
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      • Buy Ford Stock
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      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Signals
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        • Trading Robots
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    Digital & Social⟩Email Marketing

    The Future of Email Monetization: Tactics Publishers Can Use to Overcome Challenges

    author imageIoana Dulcu Last updated: 22 September 2020
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    As 2020 draws to a close, digital publishers look toward the future to find more effective tactics to overcome their challenges. Email is a strategic tool for content publishers. Unlike search and social media, the content gets into the hands of decision-makers.

    One of the digital marketing strategies that hold the most potential is email monetization. It brings benefits to not only publishers but also to advertisers, as they can leverage email to reach more targeted audiences.

    Let’s find out why the future of this emerging strategy is well worth a closer examination.

    Table of Contents:

    • What Is Email Monetization
    • What Are the Most Effective Ways to Monetize a Newsletter?
    • Email Monetization Challenges Publishers Faced During the COVID-19 Pandemic
    • Email Industry Trends and Changes
    • Invest in Winning Email Strategies
    • Why Should Publishers Consider Programmatic Native Email Monetization?
    • How to Find Reliable Partner to Monetize Your Email Newsletters with Programmatic Native Ads

    What Is Email Monetization?

    Email monetization is all the ways businesses and publishers can use email to generate revenue from newsletters and other emails (e.g., transactional) they send to their customers and prospects. It includes a variety of strategies, some more effective than others, as presented below.

    What Are the Most Effective Ways to Monetize a Newsletter?

    Many brands look at email newsletters as a long-term marketing strategy. Provide high-quality content, build your reputation in your industry, and, eventually, many of your subscribers will become customers.

    This strategy works well in the long run. When a business provides its audience with information that can help them solve problems, become more efficient, generate more money, and grow to dominate their industry, it will grow in both trust and reputation over time. It becomes a thought leader. However, it brings few short-term results.

    But there’s another option available to monetize your email list, used by publishers from all over the world: selling advertising space within the body of your newsletters.

    This strategy delivers fast results. In addition, if done right, it can provide one of the best sources of revenue for both publishers and marketers.

    Adding programmatic native ads – which are ads that blend in with the design of your newsletter, while using audience insights and advanced targeted algorithms – you have access to an easy, yet powerful email monetization tool.

    Email Monetization Challenges Publishers Faced During the COVID-19 Pandemic

    Although the 2020 pandemic created a captive audience for digital newsletters, the coronavirus produced its own set of challenges for publishers. Two of these challenges will persist long after medical science discovers vaccines and other management strategies for COVID-19.

    #1. Generating Short-Term as well as Long-Term ROI

    Those publishers who followed only the long-term revenue model, as iZooto.com’s Ruchika Sharma points out, ran into trouble. She says, “Marketing with no verifiable ROI…is now unacceptable. Result-driven efforts are the ‘only thing’ to be focused on…”

    Advertisers who succeeded with native ads shunned overly promotional copy, opting for engaging stories that entertained even as they informed their readers.

    Those who sought out “additional channels,” such as programmatic email ads, added a sustainable source of income that CMOs could depend on. Even during the height of the pandemic, native ads generated revenue for publishers, so long as the content was relevant to the audience.

    #2. GDPR Regulations and Other Privacy Laws

    The EU, as well as several other countries and regions, have enacted stringent privacy laws, such as the GDPR and the CCPA, to regulate spam emails. Heavy fines, as well as other penalties, await those who do not comply.

    It’s essential for newsletter publishers to partner with digital advertising solutions that guard your recipients’ privacy as they would their own. Make sure that your ad software provider logs only the minimum amount of data for the ads to work and encrypts any data that they do store to protect you against penalties for violating these laws.

    Email Industry Trends and Changes

    Even with the rise of social media, email remains the most effective channel for reaching your audience, engaging them with useful, entertaining content, and converting them into customers.

    In fact, email has proven itself to be resilient, evolving to meet each challenge, as it has with privacy laws and generating immediate revenue. Email is the perfect partner for your social media channels. As owned content, your newsletter isn’t under the control of a third-party site. Moreover, a business can publish content that reflects its brand’s personality and values.

    Besides, when you provide a share button on articles you link to in your newsletter, your subscribers can share your articles on social media, creating an even larger audience for your content.

    Companies that include interactive elements, such as videos, GIFs, and clickable ads, make email content more compelling, adding a participatory, highly visual feature to the experience.

    Programmatic ad partners add to that extended value by providing links to products and services that are relevant to your recipients. Using ads selected by advanced algorithms, you can deliver targeted and relevant content, based on your subscribers’ preferences and interests.

    Even more compelling is the potential of programmatic email advertising to help a business leverage the power of an ecosystem model of doing business. As Ibrahim Gokcen points out in his Forbes piece, businesses that form partnerships across industries could “generate an estimated 30% of global corporate revenue by 2025.”

    By working with an email monetization partner, companies can add email monetization to their portfolio of services, bringing more value to their customers. The data alone that such partnerships can generate, along with the increase in immediate revenue, can provide them with a strategy that works in both the long and the short term.

    Invest in Winning Email Strategies

    Growing your email list organically should be your topmost priority. Grow it by posting links to content that will help your target customers answer their toughest questions. Or, incentivize current subscribers to refer others, as did The Hustle, one of the world’s most successful newsletters.

    Use storytelling techniques to craft your content. Taking your readers on a “hero’s journey” in which they become the hero is an effective way to draw them in. If you do use your product or service in the story, let it be the “sword” that helps your reader conquer whatever life throws at them.

    At the end of your article, place a call to action that asks readers to subscribe to your newsletter. That way, you’ll only have subscribers who are truly interested in what you offer.

    Why Should Publishers Consider Programmatic Native Email Monetization?

    Programmatic native ads are the least intrusive, yet most effective form of monetizing your emails. They are chosen by AI to appeal to each of your subscriber segments, so they’re a sustainable way to engage and convert your recipients. Recipients interact with native advertising up to 60 percent more than display ads. If you include videos or other images, they will convert as much as 60 percent more than text-only ads.

    It gets even better. Reading native ad headlines attracts 308 times the attention as do images or banners. Moreover, over half of those who click on your ads intend to purchase the product or service it advertises.

    Find a Reliable Partner to Start Monetizing Your Email Newsletters with Programmatic Native Ads

    One of the most effective strategies in programmatic advertising is audience targeting. Targeted audiences bring in more ROI, simply because only ads that appeal to their interests appear within the emails you send them.

    If you partner with a programmatic email monetization service, you can put the power of programmatic in your own hands.

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      This article originally appeared on inboxAds Blog and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Ioana Dulcu

    Follow @IoanaDulcu

    Ioana Dulcu is the head of brand and product marketing at inboxAds. She has over 15 years of proven experience in corporate communications, marketing planning, brand strategy, public relations, and digital marketing. In recent years, she has helped a number of tech startups in developing their marketing and communication

    … View full profile ›


    More by this author:
    • The Best Guide to Email Monetization with Programmatic Native Ads
    • The Key to Successful Email Monetization? Put the Customer First
    • Social Media vs. Email Campaigns: Followers or Lists?

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