It cannot be denied that Email Marketing has been an advantage for B2B marketing research to market Software leads. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2, No. 3, June 2012.

Advantages of Email Marketing

Most of what you invest, you get. Recent research shows that for every dollar invested in E-mail marketing, you can expect that according to the Direct Marketing Association, E-mail marketing in 2009, acquired for $ 43.52. So E-mail Marketing has the highest return on investment than other marketing methods.

It is very meaningful. You can customize messages for different customers and provide contents and promotions that are consistent with their profile. So you can continue to send more relevant E-mails.

Measurability. By E-mail marketing, you can easily find the number of E-mails sent, number of E-mails that have been opened and that those who have opened up, the number of people who are not registered, and click rate (which includes the link been effective and who clicked on it.

It is easy. Creating a marketing message via E-mail is almost as easy as writing an E-mail.

It is automatic. E-mail marketing has a tool called an “autoresponder”. For example, if you want to send a campaign message to your recipients on special days you just create the messages and schedule it.

It is fast and efficient. Timing is everything, so it can be said: this is a quick and efficient way. Offers promotions through E-mail with a clear call to action, can have tremendous impact on earnings. Channels cannot provide any possibility for you in a short period of time so as to obtain the customer directly.

E-mail marketing is known as a permission marketing and it is one of it’s advantages because it allows customers to decide whether they want to be reached via E-mail. mass customization are enabled by E-mail marketing so each message is unique to each customer, it helps marketers to inform the success of their promotions easily and quickly, it provides a major insights into the recipient’s actions through measurable events such as message open, hyperlinks clicked.