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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin IN
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
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      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
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      • Company Stocks
      • Buy Adobe Stock
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      • Buy Disney Stock
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      • Buy Ford Stock
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      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Signals
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        • Trading Robots
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    Digital & Social⟩Email Marketing

    Pictureless Perfect: How to Build Emails That Look Good When Images Are Blocked

    author imageConnor Brooke Last updated: 16 January 2018
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    Image blocking has always been a challenge for email marketers. Some email clients hide images by default, leaving your beautifully crafted newsletter as little more than a few stray alt tags scattered around in white space.

    So how do you make sure your emails look presentable when stripped of their images?

    Let’s rule out some ideas which don’t work before we look at those that do.

    Embedded images

    Adding images to a web page doesn’t necessarily mean linking to an external file. It’s possible to use a data URI instead and paste the image data right there in your HTML document.

    There are drag-and-drop online converters which can generate the data for you. Just feed them an image and they’ll return a string of base64 code, ready to drop into your image src.

    Take this simple circle for example:

    It can be generated with this code:

    Let’s try something more complex. At 500 pixels wide, the display block logo weighs in at nearly 25KB. Considering the 100KB limit for email HTML, that’s a big chunk spent on one image.

    Our theory was that the inclusion of image data directly inside the HTML file rather than hosted on a server somewhere could trick email clients into displaying graphics automatically. That would have been worth some extra code here and there if managed carefully. Unfortunately, we were hoping for too much – testing reveals that embedded images are blocked just like any other.

    To top things off, embedded images fail to render in several email clients and spam filters might not like their presence.

    VERDICT: Avoid at all costs. There are zero advantages to embedding images in email.

    Scalable Vector Graphics

    Next up is the use of vector graphics. The SVG format is well supported on the web and offers some great benefits such as small file size and being zoom-able without turning into a pixellated smudge.

    While SVG images can be standalone files, what we’re interested in is the ability to draw them using inline HTML code. Here’s the code for a hexagon:

    <svg height=”366″ width=”420″>
    <polygon points=”110,10 310,10 410,183 310,356 110,356 10,183″ style=”fill:#fffd4a;stroke:#e47437;stroke-width:15;”/>
    </svg>

    And here’s how it looks when rendered:

    No img tag, nothing to be downloaded from a server and no heaps of indecipherable base64 code. If only it worked. While some email clients do support SVG using other methods, the inline HTML method is only likely to work in email clients where images aren’t blocked.

    It’s also possible to insert an SVG image as an object with a data URI, similar to our attempts with embedded images earlier. As you’d expect, that technique is also doomed to failure.

    VERDICT: It doesn’t work. Support is missing in the email clients which could benefit most from it.

    Mosaics

    Our previous attempts to smuggle images past image blocking have failed, so let’s take a new approach. Slicing images is common practice in web and email development. We’re going to take slicing to the extreme and divide a photograph into a full grid. We’ll place each slice into a separate table cell in our HTML file and apply a background colour based on its slice.

    What we’re hoping to achieve is an impression of the original photograph which will be visible when images are turned off. The result is going to be blocky, but it’ll surely be a lot more visually striking than one big placeholder image with an alt tag.

    Don’t worry, we’re not planning on figuring out the colours and coding all of this by hand. There’s an image-to-table converter which can do a lot of the work for us: https://codepen.io/johndjameson/details/qcaAm

    Here’s the image which we’d like to convert:

    We want to display it at a width of 600 pixels in our email. In order to be Retina-friendly, the source image is double that. To simplify the maths, I’ve temporarily resized it to 600 pixels in Photoshop.

    Next step is to apply a Pixelate > Mosaic filter and adjust the size until the squares are at their largest while the photo’s subject remains recognisable. 15 pixels looks reasonable:

    600 divided by 15 is 40, so that’s how many vertical slices we need. The height divides into 28 slices. 40 multiplied by 28 comes to 1,120. That means 1,120 individual image slices and this is where the plan starts to fall apart.

    For the images alone, we’d need around 100KB of code and we’ve not even built the table structure yet. In other words, our HTML file would massively exceed the 100KB spam limit.

    Let’s be smarter about our mosaic. We don’t actually need a precise grid. Instead we can manually divide the image into its most significant blocks of colour. That lets us cut out slices of varying widths and dramatically reduces the number of individual images required.

    Since this needs to be a manual process, it’s a laborious (albeit strangely satisfying) task. The result might look like a relic from the 8-bit era but we’ve succeeded in giving a general impression of the original image and it needs only a streamlined 10KB of HTML code, tables and all.

    It works pretty well in the email clients most likely to block images – currently Outlook, Outlook.com and Yahoo! Mail. Here’s how it looks in in Yahoo! for example:

    Now for the bad news. Scaling this volume of slices to fit different screen sizes yields some unintended results when images are active:

    This happens in major email clients and devices to varying degrees and that makes it too significant a hitch to ignore. The last thing we want to do is break the full version of our email in favour of a neat trick.

    VERDICT: A nice idea which has some limited potential but fails to achieve our goals in this experiment.

    All of the failed approaches above have one thing in common – they are attempts to cheat our way around image blocking. Your customer might have a legitimate reason to hide images so, in retrospect, these attempts could be considered as spam tactics. Good thing they don’t work.

    Now for the fun part. The following methods will make sure your emails look great even when images are off.

    Styled alt text

    Alt tags are important for accessibility and to let people know what your email is about if it arrives with images blocked. By default they look plain and uncompelling.

    Take this mock-up email for example:

    This is how ugly it looks with images off:

    Making it look presentable couldn’t be simpler. We only need to apply a few basic CSS styles to the image and we can control the font family, colour and size just like any other text in our document. We also recommend experimenting with line-height to control the text’s vertical position. Couple that with background colours and text alignment on the table cells and you’ll find that the image-blocked email suddenly looks a lot more presentable:

    In addition to the improvement from a design perspective, styled alt tags can make your copy more legible. Just look at the before and after screenshots for the red part of our template.

    I’ll admit it – I’ve been lazy in the past when it come to prettifying alt tags. When rushing to meet deadlines it seems like an expendable step. Looking at the screenshots above serves as a reminder that it is not. Incorporate styled alt tags into your templates or set up code snippets and it’ll quickly become an integral part of your development process.

    Support, as always, depends on the email client and browser but it’s generally decent. No hacks or fallbacks are needed – this is just simple inline code and can be thought of as best practice for email development.

    VERDICT: Do it. It’s easy, effective and the code is minimal.

    Web fonts

    Traditionally we’ve been forced to pick one of two options when it comes to writing copy in email. We could either follow best practice by using actual text based on a handful of uninspiring desktop fonts or ignore best practice and resort to an image instead.

    The introduction of web fonts changes that. By linking to a hosted font, whether it’s stored on your own server or at the convenient Google Fonts, you can display it on the user’s device. If their email client doesn’t support it, it’ll pick the next compatible typeface in your font stack. Outlook needs a little more attention or it’ll default to Times New Roman but there’s a simple fix for that. Have a look at this guide to web fonts at Litmus for the technical info.

    With a world of fonts at your disposal, your typography options are vast. You can even keep your marketing department happy by sticking to brand approved fonts at all times. Here’s a comparison of desktop versus web fonts:

    If you’re feeling adventurous, you could even try overlaying a web font on a background image. This lets you incorporate actual text into key elements of your design such as the hero image. Here’s an example:

    There are a few key points to note.

    • It uses the Outlook background hack. Check out Campaign Monitor’s bulletproof backgrounds service if you’re unfamiliar.
    • There are a couple of transparent spacer GIFs which force the text into place and keep the image in proportion when it’s scaled down.
    • We switch the font-size and line-height units to viewport widths (vw) on mobile to make sure the text scales to match the image behind it.
    • There’s a dark background colour to ensure the white text is visible when images are off.

    Web fonts are currently supported in the places you’d expect – iPad, iPhone, Apple Mail, Samsung, Android native – and a couple more. Gmail and webmail will show your backup fonts for now.

    VERDICT: This ought to be standard practice. Support is good and it’s easy to set up fallback fonts.

    CSS3 styling

    CSS is equipped with all sorts of features to bring HTML to life. The basics such as padding, fonts, colours and borders are all supported, at least partially, even in Outlook.

    But that’s just the tip of the iceberg. CSS is capable of so much more and that invites us to experiment.

    Here’s a simple table with some text:

    Let’s round the corners by using the border-radius property:

    Gradients may be out of fashion but we’re going to go ahead and apply one anyway. We can use background-image: linear-gradient to achieve that:

    How about a drop shadow instead? Applying box-shadow to the table lets us create the illusion of depth:

    Alternatively, we can apply some CSS to the text itself. Here’s how the header might look with text-shadow applied:

    And here’s how it looks with an outline formed using -webkit-text-stroke and -webkit-text-fill-color:

    If we really want to draw attention to a particular part of an email, we could apply a transform effect such as rotation:

    Or even add some motion with a simple keyframe animation:

    We can apply as many of these techniques as we like. This example might be a little over-the-top but it illustrates what can be achieved without images by combining CSS effects:

    Support for these techniques is surprisingly good. They work perfectly on iPhone, iPad, Apple Mail, Android native and Samsung’s email app. There’s partial support in the webmail services and their mobile apps. Outlook doesn’t recognise any of the techniques listed above but nor do they cause any problems.

    That brings us to the great thing about using these techniques in email: we don’t need to worry about any fallback tricks. So long as your base design looks ok without the fancy extras, you’re good. If a particular email client should fail to apply some of your CSS, it’ll fall back automatically to the basic table or somewhere in-between.

    Of course, there are other CSS effects which could be used for some truly experimental email designs – calc, flexbox and fixed positioning to name a few. Some will work in email, some won’t but it’s going to be fun finding out.

    VERDICT: Absolutely worthwhile, particularly if you know that Outlook users don’t make up a large portion of your audience.

    Email is still web design lite but it’s becoming more sophisticated. Some email clients are very capable of handling modern CSS effects and web fonts, so we should make the most of that. It’s possible to do so without sending broken emails to the portion of your audience using older rendering engines. While hacks and tricks have a place and let us push the boundaries of what’s possible in email, clean code written with graceful degradation in mind won’t ever let you down.

    And you can’t cheat image blocking.

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      This article originally appeared on display block and has been republished with permission.
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    author image

    Author: Connor Brooke

    Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has

    … View full profile ›


    More by this author:
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