Is your email marketing campaign feeling a little stagnant? Do you have a high unsubscribe rate, or just lacking subscribers in the first place? Every campaign goes through its ups and downs naturally, but in order to start retaining your email subscribers and converting more than ever before, there’s one vital tool you may be leaving out: infographics.
Why Use Infographics in Your Emails?
What are your email open rates? How many people click-through your emails to landing pages and links you have embedded in your emails? How many sales come as a result of your email campaign efforts? All of this data will show you why you need infographics, so make sure you’re gathering the info you need!
The cold hard facts:
The average open rate for an email can range from 15 to 25%, depending on the size of a business’s following and the niche market they are situated in. To make things worse, 34% of subscribers will mark your emails as spam if you don’t hit the target in your campaigns. And, as you’ve probably heard us mention from time-to-time, the average human attention span is now only 8 seconds – less than a goldfish!
If you’ve only got 15-25% of your subscribers even opening your emails and another third potentially marking them as spam… What are you going to do to keep subscribers from opening, scrolling through, and then deleting your emails before they can even register what you’ve got to say? Catch their eye!
Infographics Get the Message Across Faster and More Effectively
Your emails are meant to pass along vital information about your message, brand, service, or product to your audience. They’re also designed to get more interaction, more conversions, and even more sales for your business. But instead of typing long-form emails (which don’t get read), why not insert some of that information into an infographic?
When you use infographics instead of pages and paragraphs of text in your email campaign, you’re:
- Engaging your readers’ eyes – Eye tracking studies indicate that subscribers skip the intro and most of the smaller text in your emails, scanning for only what is most relevant to them.
- Encouraging action – Subscribers are more persuaded by clear, relevant visuals and Calls to Action in lieu of straight text.
- Breaking it down – People want to get the jist of your message without having to process through your story, your data, or your bad jokes (sorry).
To top that off all, infographics are the fastest way to get people to remember what you’ve shared in your email.
- Recognized within 13 milliseconds
- Processed 60,000 times faster than text
- Easily remembered – up to 65% recall 3 days later!
So really, it’s no wonder that your long form, non-visual emails aren’t exactly hitting it out of the park with your subscribers. But where you do you go from here?
Things to Keep in Mind When Using Infographics in Your Emails
Content marketers are known for creating massive amounts of content and then inundating their audience with it. Don’t make their mistakes! While it can be great to have a plethora of infographics to use in your email marketing, you also need to focus on three things:
- The quality and design efforts you put into your infographics
- Finding relevant content for your infographics
- Using just the right amount of images in your emails
Finally, it’s time to start using infographics in your email campaign!
Ideas for Your Email Campaign
Are you seeing a decrease in subscribers or having trouble finding subscribers? Sorry to break it to you, but the finicky thing about your audience is that they actually have taste. If you’re overdoing it, or you’re letting subpar quality content slip through the cracks, they’re going to start noticing. The most important tip for using infographics in emails? Make sure they’re necessary.
Now, if you’re at a loss for how to incorporate infographics into your email marketing campaigns, consider:
- Turning a long-form email into an infographic
- Highlighting points in your email with your own data
- Creating a signup infographic
Generally speaking, you can play around with what works best with your subscribers. Odds are, they’ll start interacting with you as soon as you start utilizing this awesome tool. But don’t overdo it with the images, and keep them in the wheelhouse of your brand (use logos, color schemes, fonts, etc. that are synonymous with your brand).
If you’re worried that infographics are “too difficult” or might not translate well in email, remember that people seek out infographics all the time – 800% more than they did in 2012! Infographics are also way easier than long form writing or creating a video, and more useable to boot. Infographics don’t require embed codes to “play” and they’re great for mobile email, as opposed to video, which can be hard to embed into the body of your email and may not load.