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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
    • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
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    • Crypto Games
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    • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
    • Bitcoin Casinos
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      • Ethereum Casinos
      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
        • Crypto Loan Sites
        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
        • DeFi Staking Platforms
        • DeFi Swap Exchange
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        • Buy Bitcoin AU
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      • Bitcoin Mining Sites
        • Best Coins to Mine
        • Ethereum Mining
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        • Financial PR Agencies
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        • Web3 Marketing
  • Cryptocurrency
    • Buy Crypto
      • Buy Bitcoin
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
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      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
    • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
      • Buy NRG Stock
      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
      • Buy Samsung Stock
      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
    • Buy Stocks
      • Buy Shares UK
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      • Buy 5G Stocks
      • Buy Cannabis Stocks
      • Buy Coinbase Stocks
      • Buy Dividend Stocks
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • Capital.com Review
      • Copy Trading Platforms
      • Demo Accounts for Stocks
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Brokers IN
      • Best Forex Brokers UAE
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      • Best Stock Brokers ZA
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      • Best Forex Signals
      • Best MT4 Brokers
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
      • BitiCodes Review
      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
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      • Oil Profit Review
      • Prime Advantage Review
      • Quantum AI Review
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      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Automated Trading
      • BitAlpha AI Review
      • Bitcoin 360 Ai Review
      • Bitcoin Blueprint Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Alerts Sites
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges SG
      • Crypto Exchanges UAE
      • Crypto Exchanges UK
      • Crypto Exchanges ZA
      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
      • Litecoin Mining
      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
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      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • NFT Trading Card Games
      • Sport NFT Drops
      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Shares UK
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      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers CA
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    How to Sell on Google Shopping: 6 Best Practices

    author imageWilliam Harris Last updated: 10 December 2020
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    In a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some good news: On April 21st, 2020, Google made Google Shopping free for merchants in the U.S. in response to COVID-19, and by mid-October of 2020, Google finally opened Google Shopping to the world.

    Google Shopping can help you stay competitive in the marketplace. As an ecommerce seller, there’s nothing better than resources that can help improve your store’s visibility. However, with Google allowing merchants from all over the world to use Google Shopping for free, you have more competition than ever. This article will share tips and tricks to effective selling on Google Shopping to help you make the most of Google Shopping for your store.

    What is Google Shopping?

    Google Shopping is a shopping engine that lets consumers search for, compare, and purchase products from multiple retailers online. It’s a combination of different services and destinations, all powered by a new platform, Google Merchant Center.

    There are three key destinations or services that sellers can take advantage of with Google Shopping.

    Surfaces across Google: Simple discovery within organic search, meaning that when a shopper types in a product on Google, that item will appear without needing any paid promotion.

    Google Shopping Ads: Sellers can set up shopping campaigns, including setting budgets, managing bids, and viewing insights about ad performance. Until recently, the Google Shopping tab contained only paid listings via the Shopping Ads service, but now, the majority of search results are free listings exposed via Surfaces across Google, thanks to an initiative by Google as a response to COVID-19.

    Google Shopping Actions: Google’s very own marketplace shopping experience, Shopping Actions is similar to Amazon or eBay, meaning a shopper will find your product, “add to cart” using a universal Google shopping cart, and complete their checkout process directly on Google.

    Why should you be using Google Shopping?

    Google Shopping is the second most popular platform, after Amazon, where consumers start product searches. This makes it a likely channel for customers to discover your product, and one that you should definitely be leveraging if you aren’t already.

    If you’re not using Google Shopping, here are some reasons why you should.

    You can add visual elements. Regular text ads show up if you search for the keyword “beds.” With Google Shopping, you can draw in your customers by adding product photos.

    beds point maker

    sectional sofa point maker

    Your business shows up in multiple search results. Google Shopping allows you to show up in multiple search results—as a website, a text-only PPC ad, and a Shopping result. You’ll need to be optimized properly, of course, but this gives your store more opportunities to appear in front of potential customers.

    You can target bottom-of-the-funnel customers. Part of the allure of Google Shopping is how specific you can get with keywords. For both sellers and consumers, this can be very beneficial. If your customer already knows what they’re looking for, they don’t need much more convincing to buy a product. It’s just who they get the product from that varies.

    How to sell on Google Shopping

    To sell on Google Shopping, you must first sign up for a Merchant Center account. This is where you’ll add and manage your products, set up tools and programs, and track product performance.

    After creating your Merchant Center account, you can actually push your Sellbrite product catalog to Google, all ready for publishing.

    There are three important parts of a Google Shopping listing: product image, product title, and price. These are what appear to the customer first, and they need to be accurate in every way.

    google shopping listing

    For more information on creating a Google listing, you can check out our detailed article on getting your products on Google Shopping, with and without Sellbrite.

    What are the best practices for selling on Google Shopping?

    There are many things to consider when selling on Google Shopping that can make the process seem overwhelming. However, there are some best practices that can help you get a head start with selling or improve the current state of your Google Shopping listings.

    Ensure your product feed is up-to-date

    Consistently updating your product feed allows you to keep customers from bouncing. If customers view and love your product and but it’s sold out or not available in the right size or color, they might abandon your platform entirely.

    As Duane Brown, founder of Take Some Risk, says, “We do a lot of work on ecommerce & DTC brands with shopping campaigns across APAC, North America, and Europe. The biggest factor of success is your shopping feed. No matter what you do with your campaign structures, setting, and organization, if your shopping feed is subpar, you won’t get anywhere fast. Not enough brands work on their shopping feed.”

    Google Shopping is a marketing channel perfect for conversion. Consumers tend to get very specific with their searches the closer they are to making a purchase decision, so someone searching for “best balenciaga shoes 2020” is less likely to buy than someone searching for “balenciaga triple s black neon women’s size 10”.

    shoe brand search

    specific shoe brand search

    Here’s all the information you’ll need to provide in a feed. This process makes it much easier to update your product feed as changes are made to your inventory, marketing strategy, or overall business.

    Optimize your product titles for maximum visibility

    Optimizing your title is a great way to draw in customers and get them to check out more information on your product. When Google is looking for relevant results, it looks to the title first—and so will your customers. These titles are meant to be descriptive to help your audience get information about your product before even clicking on the listing.

    A Google search for the keyword “heeled boots” leads you to this SERP:

    heeled boots search

    There’s a clear trend of brand names coming first in the product titles, aligning with research.

    According to USC researchers, product names are rigorously thought out before being decided upon. Consumers prefer expensive product names over plain. More directly, “they make value judgments based on their perception of sophistication.”

    There’s no need to reinvent the wheel when it comes to product title optimization. People are more likely to go for brands they trust, and trust is very much aligned with recognition.

    Ultimately, unless you’re selling generic products, make sure your brand is included as early as possible in the product title. This will give your product page a better chance of being discovered organically.

    Keep in mind that your product titles should be unique but informative, helpful to your audience, and error-free.

    Avoid dumping all your products in one category

    Google allows you to get very specific with how you label your products, so make sure to sort through every single product and label it properly. For example, if you sell baby clothes, you can narrow down the type of baby clothes down to whether the product is socks or a onesie.

    google product taxonomy

    Source: Google’s product taxonomy

    “Exposure to the right audience should be the only goal in Google Shopping. The number one way of maximizing exposure and reaching the right people is by enriching your product feed. Use as many data points as possible, from the Google Product Category all the way through to condition, color, size, etc. You’ll see an enormous improvement in performance as long as the product is good,” says Jordan Levy, founder of LevyX.

    Also, it’s important to note that Google automatically categorizes your products, which means less work for you. However, this can lead to accuracy issues and even miscalculation of taxes for U.S. merchants. So, even after using Google’s feature, you can go into your product feed and assign the correct categories to each product.

    Aside from helping you avoid tax problems, this can also guide your customers to the right search quicker. We have a great article on how to optimize Google product categories to boost conversion and ensure your customers receive relevant results. Google has a support article on product categorization here.

    Provide all product data to your customers at a glance

    By providing relevant product details right on the Google Shopping platform, you can move your customers toward making a decision faster. If the product is on sale, mention it. If the price of a product changes on your landing page, make sure that’s reflected in the information you provide right from the initial search results.

    In answer to a question in Google’s Support Community, user Emmanuel Flossie stated that “simply focusing on ads is not enough. Start with the core, which is the data feed. Make sure you have added all the recommended and required data. That you have improved and accurately add the info.”

    If you’ve provided sufficient data, you can speed up the consumer’s decision and keep them from exploring competing sites. For example, if you’re offering a discount, free shipping, or something special, you can set up a promotional feed that highlights your promotions with highlighted “Sale” text and strikethrough of the original price. Tactics like these can attract attention and clicks and also help with conversions.

    asos design boots listing

    Aside from improving your Google Shopping product information, your own ecommerce website needs to include all of this information and encourage customers to make a purchase. Flossie also added, “To increase conversion, you need to improve your data feed quality, keyword targeting, campaign setup, and website design, product landing page info, and checkout design. All of these are key elements in increasing conversions.”

    Use high-quality product images

    Your product images have to be excellent. There’s also a lot more that goes into this process than just taking pictures. The standard recommendation is to show your images with a white background. That’s a good start, but there’s room to experiment depending on what your product is.

    For example, furnishings can be shown in a room, and plates in a kitchen or in use. Although it can be a major investment to take quality photos of your products, it’s ultimately worthwhile, as it helps the consumer know what your product looks like and envision it in their lives.

    living room sofa

    Source: Pixabay

    This post has a lot of great information on creating high-quality images. You can follow Google’s guidelines to streamline the image approval process.

    Pay attention to customer reviews

    A consumer survey by Bizrate Insights found that 92% of consumers read at least one review before buying a product. Additionally, a study by Womply found that 75% of businesses don’t respond to any of their reviews, but those that do earn 35% more revenue than the average business.

    This data clearly indicates that reviews are very important for your business. With Google Shopping, the star rankings that appear under product listings are called Google Product Rating. You can see the ratings in the highlighted portions of the image below.

    sectional sofa review point maker

    Clicking on the product rating takes you to a page with more in-depth reviews where you can see commonly asked questions, as well as detailed explanations from consumers on their experience with a product and the company in general. Take this search for the keyword “sectional sofa,” which led to this product page, as an example.

    sectional sofa product page header sectional sofa listing review

    It’s important to note that Google’s Product Ratings and Seller Ratings apply to different things. Product ratings apply to individual products and can be sourced from anywhere that sells a particular product thanks to global product identifiers, while Seller ratings apply to the businesses themselves.

    Product ratings help customers determine whether a product is worth it based on reviews from other people who have used the product. Seller ratings help customers decide whether to buy from a particular business or not, based on ratings or feedback about the company.

    Product ratings and reviews can also help improve SEO and customer conversion. Seller ratings and reviews help with building credibility and trust and standing out from your competitors. Both are equally important.

    google seller review

    google product review

    Seller review vs product review

    It’s worth noting that, although businesses with ratings of 4 to 4.5 stars earn 28% more in annual revenue than other businesses, consumers don’t only look for positive reviews. They also keep an eye out for how businesses respond to negative reviews.

    It’s important to prioritize and set a standard for responding to customer reviews within your company. Reviews provide social proof, which can influence consumer behavior and shopping decisions. Here’s a great guide to responding to customer reviews on Google.

    Think of Google Shopping as an extension of your store

    Your Google Shopping product feed is a representation of your store and, most importantly, your brand. Some of your customers might discover you through Google Shopping first, before social media or any other marketing channel you adopt. Always think of how you can give them the best possible experience with your brand.

    A lot of work goes into setting up and maintaining an ecommerce website. Adding all the external platforms (like Google Shopping) necessary to draw in customers and improve business can also be stressful.

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      This article originally appeared on Sellbrite and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: William Harris

    Follow @wmharris101

    William Harris is the growth expert behind several ecommerce and VC backed SaaS businesses, helping them scale through intelligent application of modern marketing tactics. He's also the overworked founder of Elumynt,, a growth marketing agency.

    … View full profile ›


    More by this author:
    • Shopify SEO: 8 Tips to Help Customers Find Your Store
    • The Product Launch Guide: 5 Questions to Answer Before Making the Leap
    • A Guide to Voice Commerce, the Future of Ecommerce

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