Spam can be quite expensive for your business. One study pegged the cost of spam to business due to productivity losses at over $20.5 billion. That is nearly $1934 in productivity cost per employee. But productivity is not the only cost to businesses though. A significant chunk of spam emails tend to be related to phishing.

Employees who fall for such campaigns end up giving these spammers access to confidential business data. In addition to the potential losses due to such hacks, businesses also have to spend time and resources training employees about phishing and this adds to the cost of running a business.

Here are a few tools and tips to help businesses protect themselves from spam.

Jibber.co

Emails that are posted publicly on forums and message boards tend to get scraped by unscrupulous hackers who then bombard these inboxes with their spam and phishing emails. Sales and support team members who interact with prospective buyers and customers on public forums are often the biggest targets of such web scrapers.

Jibber.co is a free tool that allows anyone to create a public profile. Business professionals who are required to provide their email address in public may instead share their Jibber profile with their customers. People who want to write to these professionals may then visit their Jibber profile to generate a temporary email ID to reach out to them. This way, business users may avoid providing their email address in public that may then be stolen by spammers and scammers.

HaveIBeenPwned

Web scraping is only one way to obtain valuable business email addresses. Online websites and applications get hacked all the time and user accounts stolen from these hacks are then sold to third party spammers for profit. When LinkedIn got hacked back in 2016, more than 164 million business user email addresses were compromised. In order to make sure that your business email addresses have not been compromised, make use of a tool like HaveIBeenPwned to constantly monitor for breaches. The tool also allows users to subscribe so that they may be alerted anytime their email address was part of any new database hack.

While losing your business email addresses to such hacks may not be completely avoidable, businesses should consider making it mandatory for their employees to not use their business email address to sign up for third party applications.

Block senders

Email spam is a cat and mouse game. The moment you protect yourself from one spammer, you will find yourself receives emails from another. Fortunately, modern day spam filters do a good job in preventing most of the spam mails from hitting your inbox.

However, a significant chunk of them still get through and some of these emails may even successfully hit the recipient’s inbox. One way for businesses to protect their employees’ accounts from such spammers is by blocking them at a domain level. This prevents these emails from hitting any of your employee inboxes. The challenge is however in building an aggregated list of such spammers and blocking them on a routine basis.

Use noreply email addresses

Email marketing is an effective strategy to gain customers and businesses of all kinds communicate and engage with customers using this strategy. The challenge however is that the emails you send to your subscribers can get forwarded or be made public which can get your address into the hands of spammers and scammers. One best practice while sending email newsletters is thus to use an address that is not monitored. This protects your business email addresses from being compromised. Customers interested in reaching out may always use traditional channels like phone, contact forms or even the business’ Jibber profile.