Halloween is about attending Halloween costume parties, carving pumpkins, trick-or-treating, and playing pranks and divination games. In the eyes of a marketer, this the beginning of one of the biggest shopping times of the year.

This time is a great opportunity for email marketers to engage with their customers and draw maximum profits out of their business. According to the National Retail Federation, Halloween spending is expected to reach $9.1 billion in 2017.

It is anticipated that as shoppers hunt for costumes and embellishes this Halloween, they are more likely to shop at Discount and Halloween stores. Take a look at the stats as reported by NRF’s Annual Halloween Spending Survey.

Halloween Shopping Stats

Email marketers can take up this opportunity to garner the shoppers’ attention and convert the prospects into customers by sending the right email to the right person at the right time.

While this year, trends like interactivity and use of machine learnings are expected to make the rounds, Monks share email examples from brands who hit the right note with their Halloween email campaigns.

Brand: TRX Training

Subject Line: Ends Tonight – TRX Halloween Sale

TRX Training

The subject line of this email creates a sense of urgency and the email contains a countdown timer that prompts the viewers to click further. The design is simple and the colors used give the feel of Halloween. The CTAs are highlighted along with product images.

Brand: Michael Stars

Subject Line: Our HALLOWEEN SALE starts now!

Michael Stars

A simple Halloween email with minimalistic design marks the beginning of their Halloween sale. The offer and CTA are highlighted over a light background and the color schemes used are different from the usual orange and black color theme.

Brand: BlueFly

Subject Line: Happy Halloween! Up To 60% Off Valentino, Fendi, Charlotte Olympia & More


This email from BlueFly is an excellent example for product showcasing. Highlighting the Halloween offer and the CTA right above the fold followed by multiple offers, the email provides all major information right in the email.

Brand: RayBan



The holiday season demands emails that stand out in the subscribers’ inbox. RayBan promotes its range of shades for Halloween with the use of bright colors and GIF animation. They offer also includes a complimentary gift which is depicted in the image.

Brand: Party Pieces

Subject Line: Halloween sale! Save an extra 10%

Party Pieces

This is a Halloween sale email that uses images and color themes that go well with this specific day. With an overall clean layout and just two sections with appropriate CTAs, this email has a really good approach.

Read more: