Successful email marketers understand that the more email they send, the greater the return on investment they will see. In email marketing, more is definitely more. And if you are worried about flooding your subscribers’ inboxes with more mail, my advice is simple: Stop worrying about it and start thinking about delivering targeted campaigns that they can’t fail to engage with.

Email is something you should be doing every day. Perhaps not to your entire list but certainly to a targeted subset or segment of your list. In fact, the more segmented your list, the more emails you can send. If you think about the results you see from a single targeted campaign, just think what multiple mega-targeted campaigns will do for your bottom line.

I recently shared 14 tips for segmenting your list on the iContact blog – so if you’re not already segmenting, what’s your excuse?

Many marketers tell me that they struggle with the concept of increasing their email output because they just don’t know where they will find the content. Instead, they fall back on the certainty of their monthly/weekly (incredibly dull) newsletter. I tell them that the only certainty of a boring newsletter is poor levels of engagement.

So if you’re struggling with content ideas for your email campaigns, here are five to start you off.

Five Alternatives to the Email Newsletter

  1. A Genuine Targeted Offer: Keep your offers as targeted as possible to ensure maximum engagement. Even if this means you’re online hitting a tiny segment of you list, you may be surprised at the returns.
  2. A Customer Testimonial: Increase your credibility and reliability by showcasing previous successes. A great way to win new business.
  3. An Event Invitation: People buy from people they like. An invitation to a seminar, a drinks reception or even just out for coffee is a great way to make new friends.
  4. A Quality Piece of Thought Leadership/Strategy: Use your expertise to build brand, enhance your reputation, drive leads and ultimately increase sales.
  5. A Single, Timely News Article:  One great piece of news is much better than five mediocre posts. Don’t wait and publish to a set deadline. When the news breaks, make sure you get it out there and working for you.

This post first appeared on the iContact Email Marketing Blog.

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