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    • Invest in Crypto
      • Best Crypto to Invest in
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      • How to Invest in Bitcoin
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      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
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      • How to Spend Ethereum
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      • What are 'Shitcoins'
    • Earn Interest on Crypto
      • Aqru Review
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      • Best Bitcoin ETFs
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    • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
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      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
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      • Binance Review
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      • Bitstamp Review
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    • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
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      • Buy DeFi Coin
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      • Buy Fantom
      • Buy Kyber Network
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      • Buy Storj
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  • NFTs
    • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
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      • How to Flip NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
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      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
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  • Trading
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      • eToro Review
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      • How to Day Trade Stocks
      • How to Trade Commodities
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    • Trading Robots
      • Bitcode AI Review
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      • Immediate Edge Review
      • Meta Profit Review
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      • Prime Advantage Review
      • Quantum Code Review
      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Bitcoin Blueprint Review
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      • Bitcoin Circuit Review
      • Bitcoin Code Review
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      • Bitcoin Profit Review
      • Bitcoin Revolution Review
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      • Bitprime Gold
      • Bit Index AI
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Business 2 Community
  • Investing
      • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Best Crypto IDOs
      • Best Crypto ICOs
      • Best Crypto Lotteries
      • Best Crypto Presales
      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
      • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Casinos
      • Bitcoin Gambling Sites
      • Bitcoin Slots Sites
      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Best Financial PR Services Agency
      • Crypto Tax Software
      • Crypto Youtube Channels
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
      • Crypto Credit Cards
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Yield Farming
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Free Bitcoin
      • Earn Free Crypto
      • Earn Interest on ApeCoin
      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • Worldwide Crypto Guides
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin DK
      • Buy Bitcoin IE
      • Buy Bitcoin ID
      • Buy Bitcoin IN
      • Buy Bitcoin IT
      • Buy Bitcoin NZ
      • Buy Bitcoin PT
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
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      • Crypto Exchanges AU
      • Crypto Exchanges CA
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      • Crypto Exchanges IE
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      • Crypto Exchanges IT
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      • Crypto Exchanges ZA
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
      • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
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      • Best DeFi Apps
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      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
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      • Bitstamp Review
      • Bitstamp Sign Up Bonus
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      • Crypto.com Review
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      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
      • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best NFT Apps
      • Best NFT Games
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      • How to Flip NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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        • Hosting
        • Best WordPress Hosting
        • Enterprise Hosting
        • UK WordPress Hosting
        • Wordpress VPS Hosting
        • Cheap Wordpress Hosting
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        • Agencies
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        • Marketing
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        • Marketing PM Software
        • Free PM Software
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        • Best PM Apps
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        • Best VoIP Services
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        • SEO Software
        • Ahrefs Review
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        • VPN
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        • Apps
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    Digital & Social⟩Email Marketing

    Email Once Again Voted a Top Marketing Channel

    author imageJonathan Yefet Last updated: 9 October 2015
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    An awesome study was just carried out by the folks at Econsultancy and Oracle Marketing Cloud. It looked into which marketing channels are prioritized most by marketers. As we’ve mentioned many times before, digital marketing budgets are on the rise, and soon 25% of all ad spend will belong to digital… plus, print media has been on the decline for quite a while now, and that will only continue. In all, there were 182 respondents to the study, a small drop from last year’s total of 223. That being said, results remained quite similar to those from last year, with slight variations.

    When asked which three marketing channels are the biggest priorities for your organization over the next year, “Website” came in first place, at 57%, going up 4 percentage points from last year. “Email” remained in second place, where it finished last year, but it also went up two percentage points from 46% to 48% in 2015. The only differentiation from last year’s top 3 was in third place, where Social Media overtook SEO, going from 36% to 42% – whereas SEO declined from 38% last year, to 34% this year. Take a look at the full table below!

    So much of digital marketing revolves around a company’s website, in fact one can argue that it is the ground upon which digital marketing strategy is built. As smartphone adoption continues to increase, and as more and more ecommerce takes place on mobile devices, it comes as no surprise that websites are again the number one channels for marketers. Optimizing one’s website for the mobile experience is essential to marketing these days.  As far as email goes, we all know how effective email marketing can be, offering returns of $44 for every $1 spent… so prioritizing it as second to website makes a lot of cents… and sense. Not convinced, well check out this study about how email will never die, because we’re (use humans) too addicted to it. Still not convinced? Well listen here: email has been proven to meet customer expectations 71% of the time it’s used in customer relations!

    The top three “channels to prioritize” weren’t very different from the top three channels to “offer the greatest opportunities over the next year.” Social Media Marketing won the day at 46%, up 1% from last year. Survey respondents believe that it’s an area that can grow and facilitate great consumer engagement. Website replaced Email in second place, rising from 34% to 37%, and email declined from 40% last year, to 37% this year. Take a look at the full table below :)

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      This article originally appeared on DirectIQ and has been republished with permission.
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    author image

    Author: Jonathan Yefet

    Follow @DirectIQ

    Jonathan is a marketing & partnerships associate at DirectIQ, the most intuitive/easy-to-use email marketing platform on the web. He handles content marketing strategies and strategic partnerships. … View full profile ›


    More by this author:
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    • When Email Marketing, Brands Are Failing at Personalization and Cross-Channel Integration

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