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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best Future Cryptocurrency
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      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
      • How to Spend Ethereum
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      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
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        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
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      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • PolygonPunks NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
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      • NFT Launchpad
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      • OpenSea
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
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      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Signals
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
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      • Teslacoin Review
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      • 7Tesler Review
    • Bitcoin Robots
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      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Crypto Exchanges UAE
      • Crypto Exchanges UK
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
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        • Best Forex Brokers IN
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        • Best Forex Signals
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    Digital & Social⟩Email Marketing

    Email Marketing Hacks: Read This Checklist Before Hitting Send

    author imageKane Pepi Last updated: 22 February 2017
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    Email Marketing Hacks: Read This Checklist Before Hitting Send

    Sending a bulk email is an irreversible process. You cannot undo it, edit it, or pull it back from the subscriber’s inbox.

    It’s done, and you can do nothing even if you immediately realize that you have committed a blunder just like the New York Times employee who sent an email to its list of 8 million+ people, which was only supposed to be sent to just 300 people.

    Since there is no second chance, the wisdom is in ensuring that you send the right email the first time. Period. Mailchimp outrightly suggests to “recruit someone to proof the campaign for you.”

    However, making mistakes is like a fart. Despite your resistance, you can’t stop it from coming wherever and whenever. So, in this post, we have identified some of the common, yet not so obvious mistakes, which email marketers make while setting up an email marketing campaign.

    Let’s take a look…

    1. Ambiguous subject line

    The subject line is critical to your open rate so it is understandable why it is more than often advised by marketers to exploit mystery, questions, offers or their combinations in the subject line.

    Now before I make my point, two quick pointers:

    • 68% of emails are opened on mobile devices
    • An average mobile user receives 60 notifications a day

    Now think back again, users get your email notifications on mobile and they are overwhelmed already. The amount of notifications that they receive has surpassed their capability to inspect them all. The declining attention span of humans is oft-repeated and sadly, true. So, given these details, if you still try to puzzle your user with a baity, ambiguous subject line then you are clearly increasing their problems.

    Most posts on internet tell you tricks about how to increase your open rate. Using them might cause a surge in ‘open rate’ but the user experience will be badly impacted.

    That’s not to say you can’t use tricks. What I am emphasizing is that your subject line should be an extension of your email body and not a decoy.

    This point actually warrants a whole post and I recommend you this piece by Alex Danco.

    2. “View in browser” pre-header

    For folks not acquainted with this term, this is called the pre-header.

    view-in-browser-pre-header-for-email-marketing-hacks

    As evident, the pre-header is a critical space that adds context to your email and helps users in deciding whether or not to open the email, yet many companies don’t make the most of them…

    view-in-browser-pre-header-for-email-marketing-hacks2

    Now for a good example from Carol Tice who runs a writers community.

    view-in-browser-pre-header-for-email-marketing-hacks3

    The question of whether or not I would click would depend on a lot of other things but the pre-header in this mail in conjunction with the subject line makes a strong case for itself and also eliminates any ambiguity whatsoever.

    The default email client pulls the first textual content from your email for the pre-header but you can also add a custom one (hidden pre-header) by adding a couple of lines of code, however, it carries the risk of getting spammed.

    Either way, whatever you choose, avoid ignoring your pre-header in any case.

    3. Sending image-only email

    Drop it. Ditch the email campaign. Now. Because you don’t want to end up like Jabong.

    Jabong sent (until I unsubscribed) image-only promotional emails and…

    • All the emails used to show up as shown in the image below because Gmail doesn’t render the images if it thinks that the email or the sender is suspicious

    sending-image-only-email-for-email-marketing-hacks

    • Its email were not searchable. How would they, you can’t search images by entering text.
    • They had footer text of the email as the pre-header for obvious reasons. For some reason, Jabong doesn’t seem to like hidden pre-headers

    view-in-browser-pre-header-for-email-marketing-hacks4

    So, if you too are sending an image-only email, postpone the campaign and reframe the entire content again. Don’t be like Jabong.

    4. Having a single click unsubscribe

    Having a single click unsubscribe is ethical practice and I use to commend doing it until I realized a critical downside it has.

    On a small mobile screen where apparently 68% of the emails are opened, we are prone to clicking on links that we didn’t actually intend to. People with a fat thumb like mine could perhaps relate better. So, if a user happens to accidentally click on the ‘unsubscribe’ link and there is no second step in the flow which lets them reverse their decision, then you just lost a hard-earned subscriber.

    Do you think I am giving myself a pleasant benefit of the doubt? A user on medium ran an experiment on unsubscribe flow and made it a two step process from the single step. Doing that, he managed to reduce his unsubscribe rate by 19%. The conclusion was that his subscribers weren’t always willing to unsubscribe and did it accidentally on many occasions.

    5. Using [email protected] or worse [email protected]

    Sending an email from one such address is like telling the user; “hey, I’ve got neither interest nor time to listen to you so don’t bother writing back and quietly read my spammy email because you know what my favorite tee says? ”

    using-supportxyz-com-or-worse-no-replyxyz-com-for-email-marketing-hacks

    This is exactly what it conveys to the user if not the more disconcerting version of it.

    Sending an email from a ‘no-reply’ is a big NO because it’s rude, it triggers spam filters and most importantly the world transitioned from no-reply to please-please-reply long ago.

    6. Scheduling for later

    Ability to schedule a tweet, blog post and email is a huge relief for marketers especially the ones who are targeting an audience in various time-zones. In fact, there is an entire industry which is built to address your scheduling pains. *cough* Buffer *cough*.

    However, scheduling can create more problems than it has ever solved if something terrible, which is against the spirit of your message, inadvertently happens at the scheduled time of your email.

    Case in point – A hotel chain created a controversy by sending an email about their new Sea World’s hypercoaster just hours after a kid’s body was retrieved from Disney’s Seven Seas Lagoon. While, there was nothing intentional on Hilton’s side. Their staff had just scheduled the email in advance and forgotten about it until it backfired.

    scheduling-for-later-for-email-marketing-hacks

    While there is no concrete solution to this problem except to try being wary of your message until its scheduled time. Avoid keeping a time-span of more than 24 hours.

    7. No ALT text for an image

    Why use ALT text?

    Email clients are highly wary of images in newsletters and more than often display them only upon receiving explicit permission from the user. In the situation of the image not being loaded the only thing that could explain context to the user is ALT text.

    Another reason you should be using ALT text is for the visually impaired users who use screen readers.

    In fact, it is even possible to add CSS to alt text to sync it with the rest of the email even if the image doesn’t load.

    Except for a couple of them, all the popular webmail clients render styled ALT text.

    Justine Jordan of Litmus presents various cases of styling alt-text here.

    7. Hyperlink blunder

    A few days backs I got a regular newsletter from a company and this is what I wrote to them.

    hyperlink-blunder-for-email-marketing-hacks

    Apparently, the CTA in the newsletter was pointing to a wrong link.

    This is another instance of an image not being hyperlinked.

    hyperlink-blunder-for-email-marketing-hacks2

    hyperlink-blunder-for-email-marketing-hacks3

    A wrong hyperlink can solely destruct the virtue of your entire newsletter. Consciously scrutinize your test email to ensure that you don’t commit this blunder, in fact, get your email proofed by a colleague just for this particular thing.

    8. Personalization blunder

    personalisation-blunder-for-email-marketing-hacks

    This attempt is weird at so many levels. Your entire attempt at personalization is thrown out of the window on the top floor of Burj Khalifa and is crushed by a roller when it drops on the surface.

    Further, as much as the tendency to use “Hi %%first_name%%” in newsletters is common with email marketers, the success of doing it is very disputed partly because of the users like this

    personalisation-blunder-for-email-marketing-hacks2

    Besides another disadvantage of using the variables is this…..

    personalisation-blunder-for-email-marketing-hacks3

    Needless to say, not all the attributes of the user like [first_name] are updated in the database and this could lead to a faux pas as shown above.

    So, if you happen to use the variables in your email, be wary of all the possibilities.

    Also, try to use conditional logic instead of plain variables wherever you can. Learn more about this at Web Engage’s help article.

    9. Sending to the entire database

    No gyan on segmentation from me. If all the articles on the web educating about segmentation were collated together it would perhaps still need two new AWS’s to hold them together.

    But yet, the same marketer who posts #knowyouraudience, #targeting, #segmentationisthenewnation on Twitter, Facebook and Snapchat sends a “new blog” email to the entire database even to the ones who hadn’t even heard their name.

    sending-it-to-the-entire-database-for-email-marketing-hacks

    Seems like ‘Segmentation’ is like a classic book. Everyone likes it, talks about it, quotes it on Twitter, yet nobody reads it.

    Wrap

    There are plenty other mistakes that we make but I only included the most lethal ones. If you have any suggestions that we should have added to the list or your own story of making a mistake which eventually cost you badly, share it in the comments.

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      This article originally appeared on Jeffbullas's Blog and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Kane Pepi

    Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly

    … View full profile ›


    More by this author:
    • VoIP Basics: Everything Beginners Should Know!
    • Bitcoin Investment, Trading & Mining: The Ultimate Guide for Beginners
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