The goal of email marketing is to reach prospective customers and move them through the sales process Email also provides the opportunity for your business stay in front of your prospects to help speed up the sales cycle by promoting brand recognition, linking your audience to your website and/or Social Accounts, building loyal customers and “brand enthusiasts.”

Email marketing is efficient and cost-effective and in the marketing world it is valuable, with a 4400% return-on-investment (ROI) and generates $44 for every $1 spent.

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If you aren’t convinced email marketing is worth your while or budget, check out these stats:

  • The ROI of email marketing is 28.5% compared to 7% for direct mail. (Chief Marketer)
  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (McKinsey)
  • 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase because of targeted email. (eMarketer)
  • Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. (QuickSprout)
  • 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. (MarketingSherpa)
  • Email marketing drives more conversions than any other marketing channel, including search and social. (Monetate)
  • A message is 5x more likely to be seen in email than via Facebook. (Radicati)
  • 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media.(Monetate)
  • Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email (WhoIsHostingThis “Email Deliverability 101.”)
  • Employees spend 13 of their working hours each week in their email inbox (on average). (McKinsey & Company)
  • 92% of online adults use email, with 61% using it on an average day. (Pew Research)
  • 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. (ChoozOn)

It’s time to give the people what they want, Email Campaigns!