Easter is fast approaching and it’s time to drown in the celebrations. Your subscribers are getting ready for decorating Easter baskets, painting eggs, and egg hunting. But have you created an email marketing campaign to make this Easter celebration exceptional for you and for them?
This Easter, consumers are expected to spend an average of $152, according to the National Retail Federation survey. Retailers worldwide offer several deals and discounts to their customers for Easter. But to make that offered discounts more tempting, marketers and especially email marketers need to come up with brilliant marketing ideas.
In order to engage more users and entice them to click through your emails, you need to send emails that speak MORE than just an offer. Monks found out some glimpse-stealing creatives that can make your Easter email campaigns perform exceptionally well. Take a look and get inspired!
Whether it is the eye-catchy headline or an attractive GIF image, this email gives the perfect feel of Easter. This is probably the first in their series of Easter emails with no particular offer, but the CTA is right above the image in bold; this will entice the subscribers to visit the online store to view the new arrivals.
A colorful and attractive email by Personal Creations that promotes its Easter sale offers. The title and copy make the email appealing, and the GIF animation makes the offer stand out. The bold color used for the CTA complements well with the overall design and persuades the viewers to click and shop.
Godiva Chocolatier has come up with the perfect Easter themed email this year. With cute bunnies, chocolate boxes and decorated eggs, the design of this email is flashy and alluring. The CTA is strategically placed at the top to be easily noticeable.
Trivago has come up with this email for their hotel deals for Easter. With a cute imagery and relevant headline, the email showcases deals for different travel destinations. The search bar at the top acts as the main CTA, which is easily clickable. The other CTAs also stand out in the email.
A chic, classy, and wonderful Easter email from Williams-Sonoma that is already winning the hearts. Brilliant use of the Johnson box with contrasting CTA. The email showcases the products in a subtle way which makes this email a keeper.
When it comes to Easter celebrations, Hallmark gathers all the heartwarming feelings. The bunny with chocolate is too adorable to avoid. The provided copy does appeal to the subscribers and the multiple CTAs are just enough to make this Easter email an eggciting one.
Harry & David
Harry & David’s email is a creative one that speaks about the Easter happiness from the very first glimpse. The email is vibrant enough to get the attention and the copy is bold to steal the subscribers’ notice within the first blink.
EmailMonks came up with this interesting Easter email last year. The email uses CSS animation and gamification that keeps the subscribers interested in the email and persuades them to click. On catching the egg, it displays an Easter wish in attractive colors. Try it for yourself!