Are You Making These 3 Email Marketing Mistakes?

How many unsubscribes did you get from your email list today?

It’s normal to get some, but if you’re getting a mass exodus from your list, you might want to reconsider what you do with your email marketing.

To calm the tides of people leaving your list, let’s look at 3 mistakes you should avoid to keep more email subscribers.

1. Irrelevant content

Do your subscribers wait in anticipation for your emails? Or do your emails make your readers fall to sleep? Be sure your content is relevant to their needs and keeps them chomping at the bit for more. That means finding out what your audience wants and giving it to them.

For example, if your list is about providing tips on content marketing for improve lead generation, don’t go off and send out messages that has nothing to do with what you promised your list.

2. Email frequency

Here’s a mistake that many email marketers get wrong and costs them subscribers. Emailing too much or not enough even gets to me on the lists I subscribe to. If you send me too many emails, I can’t keep up. If you send one every few months, I forget who you are and unsubscribe.

Now, I’m not saying there’s a magical frequency that’s just right, but I believe it depends on your audience. It’s got to work for your readers. If everyday works for them with the content you deliver, so be it. Again, test the waters and see what works and avoid the dreaded flow of unsubscribes.

3. Lack of interesting content

Ok, so this mistake is simple – don’t bore your readers. If the content you put out isn’t interesting and doesn’t bring value to your list, you can expect some unsubscribes. Think about it, do you keep a TV show on that’s boring or turn it off? Exactly.

Instead, change up the angles of your content to your list. Don’t just send out the same types of stories or selling message. Learn to tell a story one day, answer questions the next and sell the next. See, now you’re changing things up, without boring your audience.

What other things could you add to this post that I left out? What’s your experience with unsubscribes and your email audience?