Twitter Facebook LinkedIn Flipboard 0 You’ve heard it all before. You know that email marketing can be a powerful source of sales leads and/or lead nurturing. Maybe you have even created email campaigns and they have worked…but for many business owners creating content for the email campaign can be an agonizing process. We’ve have compiled a list of ways you can get going on any type of marketing automation development. We are confident that procrastination will end if you follow these steps: Put it on the calendar: If you are like most business leaders, you are optimistic about both the value of marketing automation and the fact you have lots of information to share. But as you put your hands on the keyboard to begin writing, something happens. Someone walks into your office. A meeting invite pops up on your calendar. Another idea pops into your head. Things that never would distract you from something “important” pull you off the target of creating your marketing automation campaign. If you never raise the level of importance in your mindset, you are doomed to procrastination. Select the right music: Let’s face it; it takes a bit of creativity to develop content your customers will appreciate. Take a clue from professional authors to learn their secrets of finding the muse with music. Find a Comfortable Place: With the music selected, you just need to find a place without distractions. You may work on the email campaign from home or after other team members have gone home for the day. I am not advocating the idea of being a slave to your business any more than you already do. But immersing yourself in the right environment will make you most efficient. If you can do this during office hours great. If that is impossible, finding the perfect time and place will save you time in the long run. FOCUS: Even with the right priority, location and music, it can be difficult to concentrate on creating the content you need for your email campaigns. In his article on focus, Michael Hyatt gives you ten tactics to ramp up your focus. Dig Into the Gold Mine: Your CRM software is overflowing with valuable information about your current clients. This information is truly golden. Spark memories of when your very best clients first started working with your organization. Sit back and recall those initial conversations. What did they ask? What was keeping them up at night? What were you able to tell them that put their minds at ease? Select the Topics First: You will be most time efficient if you make content creation a two-step process. For example, if you dig into the goldmine of CRM data to find a “nugget” about a client relationship, just put it on an idea list for later. If you need to include a few keywords and anecdotal phrases, go ahead. But don’t try to complete the content piece at this point. Finding “what” to write is often a slower process. It involves introspection and research. Professional copywriters call the topic research a “swipe file”. They will actually swipe ideas from other writers to create good content for clients. Swiping from competitors is another possibility for you, but your best ideas will probably come from CRM data…not your competitors. Write Without Editing First: Whether you are writing a video script or written email content; let the content flow first. I remember a PhD college professor telling me there is no such thing as good writing…only good re-writing. Be inspired by the “nugget” and create the content immediately and rapidly. Continue with each content piece you have planned. After you get all the ideas created in full, set it aside for at least 24 hours. During that time you can ask the opinion of other people. Their feedback might be helpful. But don’t do the final edit until at least one day later. If you use the 7 steps outlined here, you will find the process is fun. You get to spend time going down memory lane in your CRM software to create valuable content your new sales leads will appreciate. Your email marketing promises revenue results. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi <p>Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?