The old cliché is true; you only get one chance to make a good first impression. This is as equally true online as it is in real life. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Probably the most important example of this is the welcome email. When people sign up or subscribe, they should receive a welcome email from your business. What the emails says and its design will set the tone for what the customer should expect from you and the company. It should go without saying to avoid spelling errors, mistakes in grammar, or typing in ALL CAPS. That’s basically shouting at someone through the computer and nobody will be fond of it.
If you are struggling to pen the perfect welcome email, this article can help. Without further ado, here are 7 tips to writing the best welcome email.
1. Personalize—Your business wants to connect with your customers and your customers want to feel connected. One of the easiest and best ways to do that is to personalize the emails to them. Having their name at the top in the greeting goes a long way in cementing a great relationship.
2. Please and Thank You—Reminder: Your customers didn’t have to sign up for your emails; they wanted too. Be sure to thank them for trusting and supporting your business.
3. Subject Line—The standard “Welcome to Studio 16 Salon” is ok, but it won’t be eye-catching among the hundreds of other emails they get in a day. Punch it up and write something like, “Studio 16 Insider Trading: It’s not Illegal, We Promise!”
4. Discounts & Giveaways—As a bonus for your customers, consider offering a 10% off coupon for signing up for emails or do a free (small) product giveaway. Everyone likes free stuff.
5. Make Sure You Aren’t Spam—Some of the email filters out there are pretty strict. To ensure that your email is reaching their inbox, ask them to add you to their address book.
6. Words, Words, Words—When you are writing your email, limit the amount of words you use. Thank them for signing up, tell them what to expect in regard to frequency and content of future emails and add a picture. This is not the time to give them your entire business history.
7. Preferences—As an added feature, you can ask recipients to tell you their preferences regarding email content. Use this information to tailor your future correspondence to their interests.
Lastly, be sure to send the welcome email as soon as someone signs up or subscribes. Many emails programs will automate this service, so take full advantage of it. There isn’t any point in sending welcome email months after someone has joined.
Still have questions about writing the perfect welcome email? Let us know your concerns in the comments.