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    • Best Cryptos
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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • How to Invest in DeFi
      • Long Term Investments
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      • How to Spend Bitcoin
      • How to Spend Ethereum
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      • Earn Free Crypto
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        • Aqru Review
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
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        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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    • Bitcoin Price Prediction
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      • Axie Infinity Prediction
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      • Cardano Price Prediction
      • Chia Coin Price Prediction
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      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
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    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
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      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
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      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • New NFT Projects
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      • NFT Trading Card Games
      • Sport NFT Drops
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      • Metaverse Projects
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      • Azuki NFTs
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    • Types of Stocks
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      • Buy DWAC Stock
      • Buy eBay Stock
      • Buy Etsy Stock
      • Buy Ford Stock
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      • Buy Medifast Stock
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      • Buy Rivian Stock
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      • Buy Pfizer Stock
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      • Buy Tesla Stock
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      • Buy Upstart Stock
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      • Buy Zoom Stock
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • High Leverage Brokers
      • Low Spread Forex Brokers
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      • Bitcode AI Review
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      • Immediate Edge Review
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      • Prime Advantage Review
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      • 7Tesler Review
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      • Bitcoin Smarter Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Alerts Sites
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • DeFi Swap Exchange
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      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Buy Bitcoin AU
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      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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  • Cryptocurrency
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      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
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      • Best Crypto Exchanges
      • Best Altcoin Exchange
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      • Best DeFi Exchange
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
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      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
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      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
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      • Make Money With NFTs
      • Best Metaverse Coins
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
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      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
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      • Prime Ape Planet NFTs
      • VeeFriends NFTs
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      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
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    Digital & Social⟩Email Marketing

    7 Things 1998 Can Teach You About Email Marketing

    author imageAlan Draper Last updated: 3 February 2015
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    “What will he say today?” I wonder. I turn on my computer. I wait impatiently as it boots up. I go online and my breath catches in my chest until I hear three little words: you’ve got mail. I hear nothing, not even a sound on the streets of New York. Just the beat of my own heart. I have mail. From you.

    When was the last time you were that excited about email? In the opening scenes of 1998’s You’ve Got Mail, Kathleen Kelly (Meg Ryan) perfectly sums up the excitement with which we used to check our inboxes. With a rise of abuse in the medium, email has obviously lost a bit of its luster — but in those less spammy years Kathleen and Joe Fox (Tom Hanks) showed us exactly how to communicate in a way that could woo a complete stranger to fall madly in love.

    Sixteen years later, we can still put their techniques to work. This time, we’re just tweaking the end goal — inspiring love for your brand. Pop in your You’ve Got Mail VHS and get ready — 1998 has a few things to teach you about email:

    1. Tell A Great Story

    Kathleen and Joe spend the entire movie wrapped up in an endless email conversation. They volley back and forth sharing stories from their days — New York in the Spring, business problems, chilly encounters. While your content should likely vary a bit from their topics, the idea is the same. Tell a great story. Provide a smidge of entertainment amidst your message to keep your readers interested and engaged.

    2. Keep It Concise

    The email communications between Kathleen and Joe are quite short — a few sentences at most. Even today, email is the perfect ‘middle-ground’ communication — longer than a text but shorter than a phone call or face-to-face conversation. Share details with your readers and construct a clean, clear message, but avoid sending a full novel. If you need to deliver more information, consider a landing page or lead collection form so that you can follow up with the subscriber in a more appropriate medium.

    3. Avoid Being “Big, Impersonal, Overstocked, And Full Of Salespeople”

    When a Fox Books superstore opens down the street from Shop Around the Corner, Kathleen describes the retail giant in a way that many consumers categorize large brands today — and it’s not exactly positive. Consider the goal of your message and how it will be best achieved. Then, write to satisfy that goal in a way that avoids excessive sales lingo. Adding “recently viewed” or “you might be interested in” sections are also excellent ways to customize your message to each subscriber — making it personal and showing your audience that you’re willing to go a little farther just for them.

    4. Get A Little Risky

    With great risk comes great reward — and when Kathleen and Joe ask, “Do you think we should meet?” they’re taking a pretty decent risk. What if the other says ‘no’? What if he’s not what she expects? Audiences are naturally attracted to those things that break the mold and do things a bit different. Use partial segments of your list to test the effectiveness of new strategies. Take a little risk, test it, and review the results — you may find new patterns and strategies that will pay off hugely when distributed to your entire audience.

    5. Start A Conversation

    Kathleen and Joe both take their conversations to friends and coworkers beyond their inbox. Make your message something that subscribers want to share — whether online or off. Aim to start conversations around a subject — be a thought leader and invite others to engage with your brand for more discussion.

    6. Make Them Crave More

    You want to leave your audience wanting more from your next message. Keep them watching their inboxes like Kathleen and Joe with creative, relevant content. Create value in your messaging to see open rates rise as unsubscribes and spam reports drop. If your subscribers know what to expect and know it will be of value to them — they’ll tip-toe toward their inbox like giddy children in anticipation of your next email.

    7. Talk With Them, Not At Them

    The most surefire way to begin a conversation is to talk with someone. Instead of sending a very marketing-oriented message that talks at a person and tells them what to do or how to think, offer an idea with an invitation for your audience to contribute their thoughts. With open communication between you and your subscribers, you may learning a thing or two about what they want or what would improve their experience. You’ll also build a trusted relationship that will, over time, improve your sender reputation, deliverability, and list health.


    This post originally appeared on the AdStation blog.

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      This article was written for Business 2 Community by Alan Draper.
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    Author: Alan Draper

    Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market.
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