Halloween is nearly here and our inboxes are being haunted by some scary good emails. Take a look at these spooktacular examples for inspiration, if you dare:
Chronicle Books
Subject line: Put Some Boo in Your Next Book Order
Chronicle Books does a hauntingly good job with their holiday themed subject line and carries it through to the copy, the image and even the Halloween promo code.
The Market Fresno
Subject line: Halloween Pumpkin Patch at The Market
The Market Fresno gets their customers ready for Halloween by promoting their festive pumpkin patch. Their subject line is direct, to the point, and they also tout their email exclusive offers, which provide the value of being a subscriber.
Teavana
Subject line: You deserve a treat, too.
Teavana serves us a subject line that promises a treat – enticing! Inside the email, they follow up with, “No Tricks, Just Treats” and serve up their new assortment of fall dessert teas.
ModCloth
Subject line: Halloween treats have arrived!
Modcloth tempts their subscribers with new products in their Halloween shop, and their email imagery backs it up. Notice this email does not contain an offer.
The Travel Channel
Subject line: Travel’s Best Halloween Attractions 2014
The Travel Channel reveals their list of some of the scariest Halloween attractions in this ghoulish email. From the top haunted cities in the US, to ghastly gargoyles around the globe, this email aims to get subscribers traveling in ghostly style for Halloween.
California Academy of Sciences
Subject line: Get Excited! SuperNatural Halloween is Around the Corner at the Academy
The Academy sent out this creepy good email as an invitation to their SuperNatural Halloween event. The Academy makes sure to send out their invitation almost two weeks before their party, allowing enough time to follow up with any non-responders (folks who didn’t open the first email).
Martha Stewart Living
Subject line: Scary Simple Party Costumes + Free, Downloadable Halloween Clip-Art
Martha Stewart, the queen of all things holiday, sent this email with a video of a day-to-night party costume and free Halloween clip art (could be good for your email marketing, too).
Now that you’ve seen some scary good email examples, it’s time to send your own Halloween emails. Use VerticalResponse for free today and keep your customers coming back again and again.
This article was written for Business 2 Community by Alan Draper.
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