6 Tips for Keeping Your Email Marketing Subscribers Happy

email_at_signEmail marketing continues to be a valuable method for capturing new leads and building trusted relationships with consumers. It provides a great opportunity to place specials and features in front of your target audience – after all, consumers who receive email marketing spend 83% more when shopping.

Building your subscription list is critical to the success of your email marketing efforts. How about retaining subscribers, though? It’s equally as important to keep these customers happy by providing relevant content and not sending communications too often. Here are a few points to consider for your email marketing strategy:

  1. Follow up immediately when prospective customers sign up for your mailing list. Timeliness is of utmost importance in order to stay fresh in their minds.

  2. With an increasing number of consumers accessing email via mobile devices, it’s valuable to design templates that can be easily read and accessed through any device – a thin or single-column template will do the trick!

  3. Branding is very important when it comes to email marketing. You’ll want viewers to recognize your brand as soon as they open the email, because they quickly glance through emails and could easily disregard yours otherwise. A good subject line may prompt them to open the email, but great visuals will hold their attention!

  4. Always provide a link to view the email in a new browser. Some email clients do not allow images to load, so viewers could be missing out on those fantastic eye-catching visuals unless you include a call-to-action touting this alternative viewing option!

  5. Be sure to avoid headlines and words that come across as ‘spam’ and may not make it to inboxes – free, limited time, while supplies last – just to name a few. Check out this list for even more words you should avoid.

  6. Be sure to avoid sending emails too frequently – create a communication schedule and stick to it! This will allow you to see what has been sent and what is scheduled to be sent, and it gives your subscribers peace of mind once they realize you are only sending planned, relevant campaigns on a normal schedule.

Keeping your email subscribers happy is an ongoing task – occasionally asking for feedback is a great way to learn more about their preferences. If you maintain a primary focus of providing relevant, informative content in your email campaigns, you’ll build a trusted relationship with your readers that will keep them coming back for more!