Are you preparing for summer? People everywhere are breaking out the grill, tilling up the garden and hitting the gym to tone up their beach body. While there’s a lot on your seasonal to-do list, your email subject lines could use a little summer lovin’ too.
As we welcome rising temperatures and days at the park, we also welcome summer-themed marketing. To provide inspiration, we’ve put together a list of 50 summer subject lines. Plus, we’ll give you three tips to help you create your own fun-in-the-sun subject lines.
To start, here is a list of 50 summer-themed subject lines from retailers, service-based businesses and non-profits:
- ACustom: Your go-to summer jacket – The Featherweight
- AtoZPetGroomers: Your dog needs a beach body too
- RowBoatTours: Float the river during the dog days of summer
- Vince: First look. Pre-order summer 2015
- DealsDirect: Prices slashed! Summer clearance sale
- Body Jewelry Shop: Summer is nearly here!
- Thomson Holidays: Summer is getting closer. Grab a cruise deal now
- BonPrix: Get set for summer!
- WindowShine: Get the winter junk off your windows. Summer sale
- Gray & Osbourn: New summer lines just arrived
- Temperley London: The Summer Trench up to 60% off
- Forzier: Top 4 watch trends for the summer
- Shopbop: The go-to summer shoe
- TireRack: Which tires should you be driving on this summer?
- Title Nine: Cast your vote! Title Nine’s summer cover
- ShoppersChoice.com: BBQ season is back!
- Forever Unique: New arrivals and poolside cover-ups
- 4imprint Inc: Small business news: May sprouts big ideas for small business!
- SammyDress.com: Swimwear to dive for
- Ghurka: Bring in summer with this hip market bag
- Athleta: Sun, sand, linen
- Target: A summer shoe update that’s budget-friendly
- Elf: Hit the beach with this $3 kit
- Accessorize: Discover your perfect beach style
- NYS Electric and Gas: Keep cooling costs down with these tips
- Ideeli: Hello, Sunshine! Extra 10% off everything
- Estee Lauer: Let the sun worship you. Bronze Goddess is back
- Bellabox: How to get effortless beach hair
- Joss & Main: Host a garden party with these accessories
- Life is Good: Cool tees bring in the breeze
- PCRepairNow: Get 25% off your next PC maintenance package this June
- Angie’s List: Summer sign up deal
- Coppertone: 6 ways to protect your skin this summer
- The Catholic Company: Summer reading suggestions
- Frontier Utilities: Schedule your summer maintenance now
- AARP: Find volunteer opportunities near you this summer
- FitnessFactor2: Get your swimsuit body ready with these 4 classes
- ASPCA: Give to our fun-in-the-sun campaign now
- PlanITParty: Let us plan your next BBQ
- Mothercare: A heat wave is coming!
- LancasterLibrary: 10 beach reads you’ll love
- Luisaviaroma: Don’t be seen without these summer styles
- TravelTour: 5 summer jet-set ideas
- WoundedVets: Enjoy summer while honoring veterans
- Make-A-Wish: See your summer donation in action
- Sears Auto: Nice weather is here. Bring your car in for a complete detail
- RotoRooter: Celebrate the end of winter. Take $50 off your next service call
- Craftsy: Great summer patterns
- EdibleTips: Hot off the grill: 3 recipes every family will love
Three tips to help you add a dose of sunshine to your next subject line
1. Use summer references
You don’t have to sell sunscreen or bathing suits to reference summer. Our list of summer subject lines proves that, but here are a few ways you can bring some summer flair to your emails:
- Celebrate summer with a discount.
- When the temperature rises, host a Heat Wave sale.
- Provide solutions to pesky summer problems like sunburn or mosquitoes.
- Provide tips to improve summer gatherings like grilling tips or lawn maintenance tricks.
You can also use common summer words in your subject lines. Here’s a quick list:
- Summer descriptions: heat wave, high temps, fun-in-the-sun, mercury-rising, beat the heat, dog days of summer
- Summer places: cabin, lake, beach, park
- Summer must-haves: bathing suit, sunglasses, beach bags, flip flops
- Summer events: bbq, picnics, family reunions, road trips
- Summer chores: lawn maintenance, gardening, home repair
- Summer safety: sunblock, water, sun exposure
2. Use movie or song titles
A study from Retention Science shows emails with song titles get opened 26 percent of the time, which is an 11 percent higher open rate than those without a title. So, why not add a summer-themed song title to your subject line, or reference a classic summer movie?
3. Mimic personal email format
If you send an email to a buddy to arrange a summer play date, would you send something like this?
Probably not. You wouldn’t use all capital letters, exclamation points or little emoticons. (And the use of “super duper” raises some red flags too.) If you wouldn’t send the subject line to a friend, you shouldn’t send it to customers or donors either.
In other words, don’t use capital letters, stay away from Wingdings or emoticons, and don’t go overboard with punctuation. Some people use these items to make their email standout, but it makes your email look less professional. You can be creative, but you don’t need these “extras” to draw attention.