There’s much you can accomplish through email marketing—driving traffic to your website, creating engagement with your blog posts, and simply building brand awareness.
But of course, the ultimate goal is to boost your sales—and with the right strategy, you can turn your email list subscribers into paying customers.
Actually, there are a number of ways to do so. Here are five strategies to consider.
Turning Subscribers into Customers
Abandoned Cart Emails
If you have any experience in ecommerce, you know all about abandoned carts. Sometimes, a customer will like a product enough to throw it into their proverbial buggy, but they end up leaving the page before they complete their transaction—for whatever reason.
With email marketing, you can gently remind these folks to go back and close out their purchase. Your message doesn’t have to be sophisticated. Something on the level of hey, remember this? can work just fine.
Discount and Sale Emails
An obvious one: If you’re running a discount or a sale to help move a particular product, make sure you let your email subscribers know about it. Sometimes, this is all the nudge people need to complete a purchase.
A twist on this strategy: Provide some discounts or coupon codes that are only available to email subscribers, helping the members of your list see the value, and feel like they are part of a special club.
Email marketing can also be a good platform to cross-sell or to upsell—basically, encouraging customers who’ve just bought one product or service to consider something related, or auxiliary.
Did someone just buy an electric toothbrush from your store? Send them an email and let them know that you also sell electric toothbrush replacement heads, toothpaste, mouthwash, and other assorted dental products.
Trial Upgrade Emails
Do you offer free trials for your products? This can sometimes be a smart way to get people interested in what you have to offer.
As the trial ends, though, make sure you send an email to let the customer know it—and to encourage that customer to sign on for extended service.
Demo Follow-Up Emails
A similar idea: Say your sales team provides a client with a personal demo of a high-end product. Make sure to send a follow-up email, inviting that person to complete a purchase or to contact you with any lingering questions.
Using Email to Close Sales
When leveraged correctly, your email list can be a powerful tool for generating conversions. We’d love to show you some additional email marketing strategies; reach out to the marketing professionals at Grammar Chic, Inc. to learn more about our services in email strategy, content creation, and more.