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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
    • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
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    • Crypto Games
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    • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
    • Bitcoin Casinos
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      • Ethereum Casinos
      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
        • Crypto Loan Sites
        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
        • DeFi Staking Platforms
        • DeFi Swap Exchange
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        • Buy Bitcoin AU
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      • Bitcoin Mining Sites
        • Best Coins to Mine
        • Ethereum Mining
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        • Financial PR Agencies
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        • Web3 Marketing
  • Cryptocurrency
    • Buy Crypto
      • Buy Bitcoin
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
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      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
    • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
      • Buy NRG Stock
      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
      • Buy Samsung Stock
      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
    • Buy Stocks
      • Buy Shares UK
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      • Buy 5G Stocks
      • Buy Cannabis Stocks
      • Buy Coinbase Stocks
      • Buy Dividend Stocks
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • Capital.com Review
      • Copy Trading Platforms
      • Demo Accounts for Stocks
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Brokers IN
      • Best Forex Brokers UAE
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      • Best Stock Brokers ZA
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      • Best Forex Signals
      • Best MT4 Brokers
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
      • BitiCodes Review
      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
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      • Oil Profit Review
      • Prime Advantage Review
      • Quantum AI Review
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      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Automated Trading
      • BitAlpha AI Review
      • Bitcoin 360 Ai Review
      • Bitcoin Blueprint Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Alerts Sites
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges SG
      • Crypto Exchanges UAE
      • Crypto Exchanges UK
      • Crypto Exchanges ZA
      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
      • Litecoin Mining
      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
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      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • NFT Trading Card Games
      • Sport NFT Drops
      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Shares UK
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      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers CA
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    Digital & Social⟩Email Marketing

    5 Powerful Email Marketing Software to Streamline your Outreach Efforts

    author imageConnor Brooke Last updated: 27 July 2015
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    email marketing software -

    Every entrepreneur, business person or digital marketer, regardless of the size of his company, will have to invest in email marketing at some point. It wasn’t always this simple. Several years ago, if you wanted to let people know that something is happening you had to go to your local newspaper or post an ad. Nowadays, reaching out to your followers is only a few clicks away. But even with this simplified method of outreach it can be complicated to keep track of everything and monitor the performance of your campaign. This is where email marketing software comes into play.

    Different software can help you complete many tasks such as automatically sending follow-up messages, analysing the impact of certain emails, gathering intelligence, enticing new visitors etc. The most important aspect of email marketing software is the fact that it eliminates the need of hiring professional advertising firms while also streamlining your online marketing efforts.

    Not sure if you’re ready to invest in email marketing software? These 7 signs should help you find the answer.

    Before you start using specific software you should decide exactly which one is the best for you. In order to do this you must take into account a few, very important, factors:

    • Do you need it for email creation? You probably do. The good news is that there are plenty of tools that will help you blast emails to thousands of followers. They include features such as text-only HTML messages, editing tools, powerful visuals, hyperlinking and image inserting options etc. One of the most important aspects of email creation software is to allow you to preview your final product before sending it out. Find out if the software you desire can do this for you.
    • Do you need to manage your contacts? It is extremely important to create a list of your most important clients before you start sending messages out. The basic solution would be a tool that will upload and import from XLS files. The best contact management email software on the market also have the ability to segment lists according to individual behaviour and demographics data.
    • Are you looking for reporting & sending capabilities? Arguably the best thing about email marketing software is the fact that it offers powerful insights about your customers. You can find out what makes them tick by monitoring their reactions to your mails (if they are opening your mails or deleting them, unsubscribing etc.) or if your messages are reaching the right audience, among other. This information is presented to you under the form of graphic visualizations and statistics.
    • How important is Help & Support to you? An often overlooked aspect is customer care. What do you do if a feature isn’t working properly or you can’t understand your tool’s dashboard? While shopping for email marketing software you should also take a look at the quality of support given through live chat, phone, or email.

    Email marketing software options are bountiful, and you are sure to find a suitable one as long as you understand your company’s needs. Read as many reviews as possible prior to making a purchase. With the above stated factors in mind, I have reviewed some of the most popular email marketing tools. Here are my top 5 picks:

    1. AWeber

    Price: from $19/month to $149/month | Type: email creation & reporting

    email marketing software - Aweber

    One of the oldest email marketing software available, AWeber has a plethora of incredible features that will help you understand the inner workings of your customers’ minds. The company’s motto “We’ll help you grow your business in 30 days” is supported by the surprisingly useful set of tools put at your disposal: auto-responders, full-integration with PayPal, Heyo, Shopify, Facebook, WordPress & more, migration options for follower lists, seamless customer experience, 150+ message templates etc.

    Probably one of the most useful features of AWeber is the monitoring one that can tell you anything number of opens over time to individual clicks and click-through-rates.

    Aweber Features

    • The Good: cannot send emails to multiple lists or forward to friends. It does not integrate with Google Analytics, offers no image hosting or survey feature.
    • The Bad: Easy-to-use & cheap email marketing software with a variety of useful features.

    2. iContact

    Price: from $14/month to $149/month | Type: email creation & reporting, social networking

    email marketing software - iContact

    Number two on our list of email marketing software is iContact, a simple and effective tool for tracking campaigns, performing surveys and outreach automation. As is the case with most good tools, iContact also has a dedicated team of experts that will help you get your campaign off to a good start. The software is considered by many, including TopTenReviews, the best one available right now.

    iContact understands user behaviour, and for this purpose it is also geared with social media features that will make your newsletters even more enticing. In addition to this, email campaigns can be accessed from desktop as well as mobile devices. It is also possible to create, manage and send feedback surveys to your customers to gain even more insight about them.

    Key Contact Management Features: demographic segmentation, social media tools, account health meter, group email contacts, remove contacts that are no longer subscribed, contact migration, user-friendly dashboard, automatically detect, opt-in requirement.

    Email Creation Features: survey creation, drip campaign, mobile preview, desktop & mobile-friendly templates, A/B testing (with custom plans), advanced inbox, email setup wizard, etc.

    Reporting & Sending Features: forwarded, bounced, open, deleted emails, reports download & exporting, unsubscribed contacts, email tests & scheduling, scheduled triggered messages, CTR tracking, reports comparison, and social media integration.

    iContact Features

    • The Good: full-featured automation tool.
    • The Bad: nothing so far

    3. GetResponse

    Price: from $15/month to $145/month | Type: email creation & reporting

    email marketing software - GetResponse

    GetResponse can definitely hold its ground against other email marketing software. It has a crisp-looking user dashboard with plenty of useful tools, and impressive contact management features that will enable you to manipulate lists in a variety of ways: by copying them one by one, or automatically uploading them from various file formats and services (examples: Zendesk, Google Docs, Highrise etc.).

    However, it is the email-creation tool that really makes GetResponse shine. That’s because it gives four message creation options (using HTML, a template, an archive or a previous link), and the customization possibilities are endless.

    Other Features: message preview option, powerful auto-responders based on the behaviour of followers, seasonal messages, comfortable workspace with drop-down features, excellent support.

    GetResponse features

    • The Good: highly customizable messages, tracking features, mobile preview for campaigns.
    • The Bad: the only slightly annoying thing about GetResponse was the interface, which is usable, but is not as intuitive as that of its competitors.

    4. GetDrip

    Price: basic plan: $49/month | Type: email creation & reporting

    email marketing software - GetDrip

    If you need an email marketing software for your campaigns that does its job well, but isn’t overpriced, you might want to consider GetDrip, a young & slightly underrated lightweight tool with powerful automation capabilities. The company’s sole mission is to ‘pull you from the dark ages into email marketing enlightenment’, at a fraction of the price offered by competitors. Let’s quickly overview the software’s main features. First off, we have the opt-in form styles which can be implemented on a page with the help of a few simple commands. These opt-in forms can appear as widgets, exit-triggered pop-ups, hosted or embedded boxes.

    Another cool feature is that of subscriber tagging based on behaviour. Not only can GetDrip automate every email marketing task, but it also has the power to draw important insights and identify leads based on a lead-scoring algorithm – which basically calculates how engaged your follower is. There are plenty of features worth mentioning, but I really enjoyed the email sending options. With GetDrip you can send mails under the form of broadcasts (email blasts), one-offs (emails triggered by specific events), or Drip Campaigns (sequence of mails).

    Other features: integration with CRM systems, payment gateways, landing page providers & shopping carts, RESTful & JavaScript APIs, global subscriber search, Custom DKIM/SPF, data exports, Google Analytics support, multi-user access & more.

    GetDrip statistics

    • The Good: Extremely easy to set-up a professional looking opt-in form. Unlike other software which try to solve all the problems of a customer, GetDrip focuses on a simple problem and solves it easily.
    • The Bad: A few hiccups and annoyances here and there, but nothing serious.

    5. Benchmark Email

    Price: free plans for up to 1000 contacts, extended plans start at $29.00

    email marketing software - benchmark email

    According to TopTenReviews, the second-best email marketing software is Benchmark Email. The tool was designed with simplicity in mind, and this means that even entrepreneurs with limited experience in email marketing can fully-utilize the capabilities of Benchmark’s intuitive dashboard. There are plenty of features worth considering, including over 400 customizable templates, excellent social networking functions and monitoring capabilities.

    As is the case with other email marketing tools, Benchmark also offers migration capabilities which can be used to add contacts one at a time, or with the help of CSV, XLS or TXT files. Naturally, these contact lists can be filtered later according to different parameters.

    I really loved the software’s email blast feature which uses interactive & easy-to-understand call-to-actions such as surveys or polls. Images and other page elements can be added with a few simple clicks. Benchmark has social networking capabilities similar to those of iContact. Facebook, Pinterest, Flicker, Twitter, LinkedIN and Yelp accounts can be added in association with your branded emails. But it is the software’s sending & reporting feature that truly sets it apart from competitors.

    The tool is capable of tracking information such as CTR, opened messages, unsubscribes etc. In addition to this, a nifty mapping feature will also tell you where your customers are to help you determine what types of emails are most successful. The visual representation of statistics is also clear and concise, making it extremely easy to keep track of performance.

    All in all, Benchmark Mail is a powerful email marketing software suite that you should seriously consider using, especially if you are a beginner.

    Benchmark Mail features

    • The Good: Splendind statistics and stats, interesting data
    • The Bad: You have to pay an extra fee for the advanced inbox feature

    These are my top 5 picks for email marketing software. Of course, there are other options out there, including Pinpointe, VerticalResponse, MailChimp etc. Want to take a look at more email marketing software? Check out the Top Seven MailChimp Alternatives for Email Marketing Software.

    Image Sources: 1, 2, 3, 4, 5, Featured image – deposit photos

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      This article was written for Business 2 Community by Connor Brooke.
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    Author: Connor Brooke

    Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has

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      Discuss This Article

    Show Comments (3)
    Add a Comment
    • Michael says:
      July 28, 2015 at 5:02 am

      I would also take a look at tickletrain.com – it’s less than $5/mo and handles email follow up and drip campaigns. The way it works is very easy to use as well.

      Reply
    • Retric says:
      August 21, 2015 at 11:04 am

      Thanks for sharing! I want to try GetResponse cause it’s a cheaper than AWeber when we have a huge list of subscribers.

      Reply
    • http://myemailmarketingsoftware.com/ says:
      September 24, 2015 at 1:46 am

      Thanks for sharing!

      Reply

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