Twitter Facebook LinkedIn Flipboard 0 The end of the year is stuffed with holidays — such as Black Friday and Small Business Saturday — that you’ll want to prepare for. And the handful of days after Thanksgiving are particularly full of notable occasions that drive customer traffic and generate revenue or donations. Here’s how to take advantage of the busiest weekend of the holiday season: Season your subject line for every event Thanksgiving Thanksgiving weekend sales add spice to the holiday. Give thanks for your customers by giving them the deals they’re looking for. Some subject line ideas: With a side of gratitude for our pets — PetSmart Live the give — Toms Wines That Go With Turkey (And All The Sides) — expressions of the vine Happy Thanksgiving. Hot discount one week only. — Book keeping Most Commonly Forgotten Thanksgiving Items — FreshDirect Black Friday U.S. retailers earned a record $7.9 billion on Black Friday in 2017. To get in on the action, have a look at these Black Friday email subject lines: Mystery Sale – How Much Will You Save — Forever 21 Don’t wait ’til tomorrow! Take up to 50% off our most popular inventions right now. — Quirky FOMOBF: Fear of Missing Black Friday. The time is now. — Lucky Brand Save 40% at our Black Friday Savings Event — Rockport If You Open One Email This Black Friday… — Steve Madden Cyber Monday As the largest online sales day of the year, Cyber Monday is no time to power down. Instead, try these Cyber Monday email subject lines: Buy One, Get One Free Continues with Cyber Monday — EyeBuyDirect Take a break from Cyber Monday, have some Taco Bell — Taco Bell Hurry, Only Hours Left for Cyber Monday Savings! — Sports Authority Save big for Cyber Monday – give the gift of family — Ancestry.com The $50 we owe you… — Urban Outfitters Giving Tuesday #GivingTuesday is an annual celebration focused on generosity and raising money for worthy causes. Get in on the good spirits with these subject lines: $25 provides 100 meals — The St. Louis Area Foodbank Plant 5,000 native trees to help wildlife — The National Wildlife Federation There’s a sea lion pup who wants you to open this email — Oceana Why the Cheerleaders Shaved Their Heads — LIVESTRONG Foundation We cannot stop Alzheimer’s without you — UsAgainstAlzheimer’s If you’re unsure where to start, focus on a realistic promotion for your business to run. Think about the value you provide and something that would make sense in your target customer’s wish list. For example, a sporting goods store might promote comfortable clothes to wear after the Thanksgiving meal, or perhaps Black Friday sales worth racing toward. Take a look at the below ideas, and consider how you could rework them to work for you. Inspiration is served Thanksgiving We’re thankful for you! And these hot sales… Get stuffed from our newest offerings 50% off? Talk about something to be grateful for Serving up a dish of deals A piece of the pie: Get a free bakery item on us Black Friday FriYay! See What We’re Eyeing This Year Food coma? These sales will wake you up Knock Knock! Open Up For Doorbusters We waited all year to share these deals with you We Can’t Keep Quiet Any Longer, Check Out Our Sale Cyber Monday Don’t break the bank, break the internet Cyber Deals to Get You Psyched All I want for Christmas is… 50% off the hottest toys What a site! 40% off everything Monday has never looked this good Giving Tuesday We’re almost there! Give now to help kids in need It’s not too late to get involved in #GivingTuesday Give the gift of impact Your donation is matched to help more animals Have TWICE the impact on Giving TWO-sday Small Business Saturday Not to be forgotten, this important day is dedicated to shopping small. Make the most of Small Business Saturday by running events or promotions. Then let people know about them through email. Some powerful subject lines: Special savings coming this Saturday Free cocoa when you Shop Small on Saturday 30% off for supporting your local businesses Celebrate this weekend at our Saturday event & giveaway Save the Date: Small Business Saturday This year, give thanks for the ability to communicate with customers. By creating subject lines that keep your customers content and clicking, you can create a season of giving, caring and sharing. So snuggle in with a cup of cider and plan your seasonal subject line menu. Twitter Tweet Facebook Share Email This article originally appeared on VerticalResponse Email Marketing Blog for Small Business and has been republished with permission.Find out how to syndicate your content with B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Mastercard CFO sees Growth Opportunities in CryptoMarvin Inu Trending on Twitter – Is Tamadoge Next to Pump?Hashed VC Reveals it Lost $3 billion worth of Luna in Crash