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If you want to grow your business, you need a website and an email list. We’ve all been told this. We create freebie lead magnets and sales funnels to attract our audience to sign up for our email newsletter. However, once you start getting subscribers, the newest obstacles becomes deciding what to email. With your email list, you want to send messages that are valuable and promote engagement. Here are four types of emails you need to send your list regularly in order to achieve this.

1. Welcome email.

The types of emails you need to send should include those directed at new website visitors. When people first sign up for your email list on your website, you need to send them a welcome email. The email should thank them for subscribing and it can include things like the freebie download you promised, a link to a survey or questions about their needs, interests and what they hope to get from your newsletter, links to popular blog posts and helpful content, etc.

The best way to do this is to set up an automatic email to be sent out right after someone subscribes. You want to give confirmation with these emails and a good first impression.

2. News and updates.

Naturally, you’ll want to email your list with valuable news and updates on your business. Keeping everyone in the loop will allow them to feel more connected to your brand. If you have made major changes, schedule events or an appearance, or just have an announcement to make that may help your audience in some way, you want to offer exclusivity and make sure they are the first to hear the news.

You may even want to create exclusive offers and freebies for your email list to keep them engaged and to show that you appreciate their support.

3. Personal stories.

Depending on your brand, personal stories may be a must for your emails. It’s one of the best and easiest ways to set you apart from others and increase your open rates seeing as how people receive tons of email daily. It also makes it easier to come up with a catchy headline for your email.

People love reading about overcoming obstacles and common struggles because it’s relatable and inspiring. If you can open up a little and be vulnerable in that way, it could really benefit your business and allow you to come off as more authentic.

If you’re not interested in sharing too many personal experiences and stories, consider sharing some case studies and asking other people you’ve helped in your line of work to share their stories with your email list.

4. Promotions.

Once you build your email list, you’ll want to share promotions for your products and services from time to time. Having an email list is a great way to increase your profits because you already have a connected audience.

Some people say your email subscribers are worth at least $1-2 in revenue each so you’ll definitely want to tap into that profit because your list could be worth even more. You can send emails to notify your audience of new products that may interest them, new clients you’re looking to take on, or even invite them to preorder something or get on a wait list.

You can also do affiliate marketing, share testimonials or answer common questions your subscribers may have before making a purchase.


Your email list can be a powerful tool. Don’t let it go to waste by not sending emails to your list or by sending the wrong type of content. Be sure to avoid overselling to your list and use a healthy mix of the different options mentioned above to create a valuable experience for the subscriber.

Read more: Emails You Should Send in March to Capitalize on the Madness