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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best Future Cryptocurrency
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      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
      • How to Spend Ethereum
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      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
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        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
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      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • PolygonPunks NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
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      • NFT Launchpad
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      • OpenSea
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
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      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Signals
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
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      • Teslacoin Review
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      • 7Tesler Review
    • Bitcoin Robots
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      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Crypto Exchanges UAE
      • Crypto Exchanges UK
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
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        • Best Forex Brokers IN
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        • Best Forex Signals
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    Digital & Social⟩Email Marketing

    25 Ways To Get Better At Email Marketing

    author imageKane Pepi Last updated: 28 January 2015
    Twitter Facebook LinkedIn Flipboard 0

    How are you going to become a better email marketer in 2015?

    There’s plenty out there on email strategy but the success of an email campaign largely depends on the skill and knowledge of the person executing it.

    The tips in this post are things you can do improve yourself. Take ownership of your growth as a marketer and kill it this year. Enjoy!

    1. Create a swipe file.

    A swipe file is the best way to keep track of inspiration.

    When you receive a great email, use Gmail Labels, Evernote or Litmus Scope to save it for later. That way, you’ll have a reservoir of inspiration when the time comes to write your next email.

    2. Extend your email address for easy filtering.

    Did you know that you can extend your Gmail address? Just add a “+” then a keyword when subscribing to newsletters.

    For example, I use “[email protected]” to subscribe to newsletters just for my swipe file. Then, I filter emails to that address to be marked as read, archived and labeled.

    gmail extend

    3. Subscribe to a lot of email newsletters.

    If you want to send great emails, it’s a good idea to subscribe to tons of newsletters to 1) build up your swipe file and 2) see which tactics work and which really stink.

    We created a list of 50 great email newsletters here but that’s just the tip of the iceberg. Don’t hold back … signup for tons of newsletters but filter them into an archive for easy reference and minimal inbox disruption.

    Check out tools like Letterlist and Product Hunt to find new newsletters.

    4. Signup for lots of products in your industry.

    Keep track of your competitors by subscribing to their emails and signing up for their product or service. Make sure you are receiving their newsletters and promotional email as well as their onboarding and lifecycle email.

    It’s a good idea to make a “Competitors” folder in Feedly to keep track of their blogs and monitor Product Hunt for newbies in your field.

    product hunt

    5. Signup for lots of products NOT in your industry.

    I find that I’m most inspired by emails sent by businesses outside the email industry. For that reason, I signup for all kinds of apps and service just to see what kind of emails they send.

    Pinterest, for example, sends a great onboarding series which has inspired our own onboarding emails.

    Screenshot 2015-01-26 13.54.26.png

    6. Write the world’s best welcome email.

    Imagine that NASA is sending a rocket to the moon. If the rocket is one degree off at launch, it’s going to miss the moon by a zillion miles. Their aim better be really good. (I’m no scientist but you get my point.)

    Your welcome email is the same way. Make it damn good so you end up on the moon and not Mars.

    7. Don’t be distracted by A/B testing.

    If you were building a house, would you worry about what color to paint the bathroom before digging the foundation?

    That’s what you’re doing if you’re A/B testing subject lines and button copy before building complete onboarding and lifecycle campaigns. Getting those in place is paramount to using email successfully.

    Until then, A/B testing is simply a distraction.

    Check out Peep Laja’s post Three Hard Truths About A/B Testing for more info.

    8. Practice copywriting in Hemingway App.

    Don’t write like an English major, write like a journalist.

    Business writing needs to clear, simple and succinct. “Prose” is never a word you should associate with marketing copy.

    Use Hemingway App to keep you honest. This awesome tool helps you avoid run-on sentences, adverbs, and big words.

    hemingway app

    9. Send plain-text emails.

    Beautiful email templates are bad for your business. Nathan Barry explains why:

    The best way to market online is to teach, to regularly deliver valuable content to your audience so that they will trust you and eventually want to purchase from you. So when you send an email, what part of the communication delivers the most value?

    That’s right, the content. So we should be stripping away everything else that isn’t necessary in order to focus on the content. Multi-column layouts, background images, logos, and all the other nonsense that typically fills marketing emails doesn’t deliver value to the recipient. Instead it is all about you, the sender. Flip that around and start delivering value.

    10. Build a foundation of lifecycle emails.

    One of the many issues with promotional emails and newsletters is that you can only use them once.

    Lifecycle emails, on the other hand, are used over and over again. This is awesome because you can do the work once and get value from it for a long time and you can actually optimize it since it will be triggered again soon.

    Read Samuel Hulick’s great post on Help Scout for a perfect explanation of lifecycle email.

    11. Unsubscribe people before they do it themselves.

    Want to improve your open rates? Email people who actually care.

    If someone hasn’t opened your emails in six months, remove them from your list. Consistently sending emails that aren’t opened is a good way to earn a reputation as a spammer.

    Plus, it’s considerate which is a business trait we should all emphasize more anyway.

    fab.com

    12. Do a survey.

    When people subscribe to the Vero blog, we send them 12-step email campaign over the course of about three months. Two of those emails are surveys that help us gather feedback about our content.

    We have learned SO much from that survey. Much of the feedback is qualitative but it’s hugely important to know who is reading our blog and what they think about it.

    Here is an example: https://www.surveymonkey.com/s/PTC8Z95

    And here’s the email we send containing that survey.

    survey

    13. Ask people to reply to your emails.

    Brian Dean from Backlinko offers content upgrades with most of his posts. When you signup, he sends you an email like this one.

    backlinko

    This helps him get ideas for future content, understand his audience’s needs, and build relationships. Super smart.

    14. Hack your personal emails.

    I got an email from my friend Greg Ciotti the other day and this is what his signature looked like.

    greg ciotti

    You can automate this with a tool like WiseStamp.

    15. Go all-in on H2H.

    Speaking of Greg Ciotti, he has mastered the “human-to-human” writing tone.

    Write emails like you are speaking to one person. Forget B2B and B2C. Focus on H2H.

    When I get emails from Greg, I don’t differentiate between personal and professional correspondence. Whether he sent the email just to me or to Help Scout’s 60,000 subscribers, it feels the same because he uses a conversational tone.

    Every email you send is personal. And every email you send is marketing.

    16. Read your emails out loud.

    Baremetrics founder Josh Pigford recently started turning his blog posts into a podcast called Founder’s Journey simply by reading them out loud.

    This is incredibly smart because it’s an easy way to repurpose content but it’s also a great way to hone your writing. After seeing this, I started reading my emails and blog posts out loud before publishing them.

    It gives you a whole new perspective on how your writing is actually received. (Thanks for the inspiration, Josh.)

    baremetrics

    17. Treat onboarding like a newborn baby.

    Most parents don’t leave their newborn babies outside overnight to toughen them up. Instead, they cater to their every need – feeding them at all hours of the day and night, changing their diapers and taking lots of pictures to remember those special moments.

    That’s pretty much exactly how you should treat your onboarding.

    When someone news signs up, use onboarding emails to gently coo them from a wide-eyed newborn to an ass-kicking customer.

    18. Tell people exactly how often to expect emails.

    Setting expectations is really important with email marketing. If someone signs up for your weekly newsletter but you send emails three times a week, they are going to unsubscribe.

    Tell people upfront how often they should expect to receive emails.

    Here’s how Product Hunt sets expectations for their daily email:

    product hunt signup

    And here’s how Moz sets expectations for their twice monthly email:

    moz top 10

    19. Use the 1-2-3 Method.

    When email fails, it’s often because the sender didn’t make it abundantly clear what the recipient should do next. The 1-2-3 Method ensures that will never happen again.

    The 1-2-3 Method looks like this:

    Here’s what you should do next:

    • Thing 1
    • Thing 2
    • Thing 3

    You can only choose three things so make them count!

    20. Use the Inverted Pyramid Method.

    The Inverted Pyramid Method is a good way to ensure that your emails aren’t distracting.

    If you find yourself in a “too many cooks in the kitchen” situation, help stakeholders focus on the purpose of email marketing. Design, copy and content can actually interfere with email marketing! Use this guide minimize distractions and send tight, focused emails.

    21. Commit to sending one really great behavioral email.

    I know, behavioral email is intimidating if you aren’t a techie. But let me assure you that I’m no techie and even I can send behavioral emails.

    If you’re in e-commerce, start with an abandoned shopping cart email.

    If your in SaaS, start with a retention email.

    vero idea lab

    22. Create a personal newsletter.

    I did this recently as an experiment and am already learning some important lessons.

    For example, when you aren’t the founder of a business, you can sometimes hide behind a veil of anonymity. Maybe you create emails that are “sent” from your CEO or maybe you create emails that are just “from” the company.

    When the email is yours and yours alone, you pore over every word in hopes of perfecting your email. Ownership of an email will help you learn to write like a human and send way better emails at your day job.

    Check out Goodbits, Curated, and TinyLetter to see how easy curation can be. Additionally, you can create a second project in Vero to keep professional and personal email separate.

    23. Use buttons.

    If you want the recipient of your email to click, use a button.

    Buttons work.

    Here is some simple HTML to use the button below.

    Learn more about buttons.

    Oh look, another button!

    24. Don’t give up.

    Just like content marketing, email marketing needs time.

    You need to grow a list, earn their trust, build an onboarding series, create lifecycle emails and so much more. It takes a long time. Don’t give up when the going gets tough.

    25. Signup for the Vero newsletter.

    We send our newsletter every Wednesday with occasional updates about webinars and live Q&A calls.

    How to Send Better Email

    Want more tips? Check out our list of 15 awesome email growth hacks for more ideas.

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      This article originally appeared on Vero Email Marketing Blog and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Kane Pepi

    <p>Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly

    … View full profile ›


    More by this author:
    • VoIP Basics: Everything Beginners Should Know!
    • Bitcoin Investment, Trading & Mining: The Ultimate Guide for Beginners
    • Is This a Better Way to Set Your 2020 Goals and Resolutions?

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