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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best Future Cryptocurrency
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      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
      • How to Spend Ethereum
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      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
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        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
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      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • PolygonPunks NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
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      • NFT Launchpad
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      • OpenSea
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
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      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Signals
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
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      • Teslacoin Review
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      • 7Tesler Review
    • Bitcoin Robots
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      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Crypto Exchanges UAE
      • Crypto Exchanges UK
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
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        • Best Forex Brokers IN
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        • Best Forex Signals
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    Digital & Social⟩Email Marketing

    16 Addictively Awesome Year-in-Review Email Examples (+Tips!)

    author imageKristen McCormick Last updated: 8 December 2021
    Twitter Facebook LinkedIn Flipboard 0

    Take a trip back to high school with me real quick. The day everyone looks forward to. The release of…

    year-in-review email examples - yearbook with light shining on it

    🙌 the y e a r b o o k 🙌

    You paid to be in it. You paid to get your copy. And now it’s yours. But do you start at page one? No no. The order is as follows: Your own picture. The senior superlatives. The teams or clubs you belong to. The rest.

    My point is, we don’t just love to reminisce. We love to read about ourselves. See the fruits of our investments. Feel a part of something bigger. And it is with this point in mind that I’m sharing with you today how to write a year-in-review email for your customers that they will actually read! Read on to learn:

    • Why write a year-in-review email
    • How to keep it customer-centric
    • Lots of ideas and examples to inspire you

    Why write a year-in-review email?

    In addition to being something people are generally interested in, sharing a recap also has business benefits.

    Strengthen confidence in your business

    Celebrating your growth and achievements from the year reinforces your dedication and competency within your industry, and affirms your customers’ decision to choose your business over competitors.

    Maintain loyalty

    Customers appreciate when you share what you’re proud of with them. It tells them they are a part of your community and you value their opinion. It also reminds them of how hard you work and gives them reason to continue supporting you.

    And on the flip side, when you express appreciation for their support, you strengthen the bond that keeps them coming back to you.

    Reduce churn

    When your email tells your customers what they have accomplished, it reminds them how much your product or service helped them achieve success and inspires them to accomplish even more next year—keeping them engaged with your product.

    Take a look at the example below by emagazine platform Texture, which shares a reader’s minutes reading compared to all users and even money and trees saved.

    year in review email examples—texture reading minutes, trees saved

    If I were a Texture customer, I’d be motivated to beat everyone’s average,
    save more money, and spare more trees next year. (Image source)

    Year-in-review email ideas

    There are a few different ways to write a year-in-review. Depending on your industry, audience, and resources, you might choose one or any combination of the following:

    1. Growth stats

    Share stats and facts that show how you’ve grown, such as: reached x customers, welcomed x new team members, opened a new location, moved to a bigger office, launched a new partnership.

    Avoid vanity metrics or offputting stats like number social media followers,

    2. Milestones & achievements

    Look back on some of the intangibles, like awards or nominations, successful events, new or improved products, features, or services, anniversaries, or big projects like a rebrand, new site, or acquisition.

    3. Account-specific reports

    People love when someone else talks about them or celebrates their achievements. Spotify’s Wrapped is a quintessential example of this type of year-end recap, but it’s great for any device, app, or account with individual stats,

    This is also popular for B2B platforms with analytics.

    year-in-review email examples—iterable campaign numbers

    Image source

    4. Superlatives

    Sharing stats and data for every account can be resource-heavy and sometimes runs the risk of syncing issues or data not loading. Instead, you might take a look at your behavioral data and identify trends within your audience, like the top-selling products, most popular blog posts, most shared social media posts, most popular product of each month, and more.

    5. Industry stories

    Some businesses will have access to more interesting information than others for the above ideas. If you can’t quite come up with something compelling, consider recapping some top stories or interesting stats of the year in your industry and for each one, share a brief reflection, action you took, or relevant tip.

    Year-in-review email tips

    Keep it separate from your holiday greeting or promotional emails

    1. Use numbers

    You’ll notice in just about all of these examples there are numbers. People love the numbers and the tangibles.

    2. Visualize it…

    Don’t just give your readers a bunch of text. Create a timeline or a journey path, include pictures or graphics, or even create a video.’

    3. …but keep it mobile-friendly

    This is a great visual by Big Cartel, and even though it appears as though it has a link to a page with the graphic and perhaps more details, the image in the email requires zooming and shifting, not a natural scroll.

    year in review email example by cartel

    Image source

    4. Make it customer-centric

    Always make it about them! This is easy if you have customer data or achievements to share, but not necessary. The example above reads:

    2015 was a huge year for Big Cartel – not only for our team, but for the army of talented artists who build their businesses with us. Thank you for making our favorite moments from this year possible, and for being a part of this incredible community.

    The example by Wix below does this as well, saying, “Before we jump into 2018, let’s look back at the most memorable moments of last year and see what we achieved together.”

    year-in-review email examples—wix customer-centric recap

    Image source

    So frame your accomplishments as achieved because of your customers—through their support, their use of your product, their reviews, feedback, votes, social shares, and more.

    5. Thank your readers

    Do NOT forget this part. The Wix email above nails the “togetherness” but fails to thank its customers. I’m sure the post it links to includes this, but it’s still important to include it in the email itself.

    Thank you for choosing Texture for all your reading needs!

    It’s all possible because of our incredible community of customers and contributors! THANK YOU!

    Great work this year and thank you for being such an integral part of our growth in 2021.

    6. Don’t create a landing page disguised as a thank you

    Remember, frame this email as a celebration of growth, achieved with or made possible by your customers. The email below has an attractive, clean, and readable design, but although it reads “A year in review,” and “Thanks for being a part of our creative community,” the email copy does not support that.

    Moreover, it closes with “Haven’t taken a class yet? Start today and join our growing number of students!” with a CTA to enroll.

    year-in-review email example - bc classes

    Great design, not a year-in-review. (Image source)

    The numbers could still work in a year-in-review email, but the language is not framed as accomplishments made together. It feels like a sneaky disguised landing page—a good way to lose customers.

    7. Make it actionable

    There are a number of ways to make your year-in-review email actionable:

    • Provide recommendations based on the information you include.
    • Share only a snippet or and include a link for them to view the review in a blog post—a good way to drive traffic to your site.
    • For B2C, give them the option to share their numbers on social
    • For B2B, make it easy for them to share the report with the rest of their team.

    actionable year-in-review-email closing example

    Image source

    Year-in-review emails are great for generating leads and conversions, engaging your audience, and retaining customers. This is not your holiday thank you greeting to your customers, so it’s also okay—and encouraged—to include a CTA, such as to

    • Sign up for your newsletter
    • Follow your social channels
    • Shop your store
    • Learn about an upgrade
    • Continue using your platform or app

    actionable year-in-review-email closing example by vimeo

    That’s a wrap for 2017. But we can’t wait to share what next year has in store for creators, brands, and video lovers like Y-O-U. Until then, upload away and keep our screens glowing. bright.

    8. Get customers excited for the new year

    Having a CTA at the end adds in the element of a continued relationship with your customer into the next year, but you can turn things up a notch with a little teaser.

    In a weird way, 2018 was all about 2019. We can’t tell you everything that’s coming this year, but take our word for it—there’s never been a better time to upload and do more with your videos.

    year in review email example closing with a cliffhanger

    Image source

    Year-in-review email examples

    Let’s take a look at a few more year-in-review email examples that you can steal ideas from.

    1. Todoist—a personalized & practical churn buster

    Todoist nails it with its “Your Year in Productivity” email, leaving you practically begging to renew your subscription for next year.

    todoists year in review productivity email

    View the email here

    There are three CTAs in this email, but they all work nicely together. The first is to view your report. The report itself is packed with stats, superlatives, and comparison information that will inspire you use the platform even more in the coming year, and the preceding copy encourages this:

    “How did your productivity fare this trip around the sun? Did you rank in the top stratosphere of Todoist users, or did you fall off the shuttle? See how you did in 2017 and prepare to embark on a new mission in 2018.”

    It then has a CTA to enroll in a free class to improve your productivity in the coming year, and to claim a discount for certain industries .

    The only thing it’s missing is a thank you!

    2. Vimeo—engaging, but one thing missing

    Vimeo’s Top 18 Hits of ‘18 email shows some impressive design work:

    vimeo year in review email example

    View the full email here.

    It’s clean, colorful, and readable, and shares a mix of information types. But while this year-in-review email is engaging, it’s all about Vimeo. There is no customer appreciation!

    We couldn’t be more excited for 2019. But before we get ahead of ourselves, lets remember that a lot happened in 2018. Like, a lot. Let’s wrap an amazing, video-opacked year with our greatest Vimeo Hits.

    I’d be willing to bet that Vimeo had a separate end-of-year customer appreciation email, but it’s still important to incorporate it here as well.

    3. Campaign Monitor—superb customer centricity

    This is actually a blog post, but Campaign Monitor does such a fantastic job of sharing its growth and achievements of the year in a customer-centric and creative way, I had to share it.

    customer-centric year in review email example by campaign monitor

    View the full recap here

    Some key callouts:

    • When sharing platform usage stats, Campaign Monitor makes its customers feel proud by calling them “curious subscriber scientists,” “customer experience architects,” “email artisans,” and more.
    • Instead of boasting that its platform was used by 416,422 marketers to send 30.7 billion emails in 192 countries—the simple heading of “Your subscribers turned to the inbox more than ever,” shifts the tone to celebrating its customers’ importance.
    • Before sharing the new features it released each month, the heading turns it into a collaborative achievement with “You asked, we answered” and what its customers “tapped into.”
    • Campaign monitor shows genuine appreciation for its customers with phrases like: “When times got tough, Campaign Monitor customers got smarter,” and “You rose to the occasion with tenacity and ingenuity, ” and “We were honored to be with you every step of the way.”
    • “It’s all possible because of our incredible community of customers and contributors! THANK YOU!”
    • Finally, you get something to look forward to:

    Look forward to a long list of new tools, resources, and inspiration coming in 2021, starting with our much-awaited annual Email Marketing Global Benchmarks Report. Keep an eye out for it early January!”

    4. Wix—short & (mostly) sweet

    Wix’s approach makes this a short and sweet email that grabs your attention at the start and sends you to its website to view more.

    wix year in review email example-clean and concise

    Image source

    Again, the full post most likely ends with an expression of gratitude, but there’s enough information here for a reader to leave it at that, so something like “Check out the sweetest moments of 2016, made possible by you!”

    5. Strava—comical, relatable, watchable

    As a cycler myself, I appreciated this email example. Plus, not only did Strava make the email more engaging with a recap video, but it also included some numbers right in the email to make it satisfying on its own.

    year in review email example by strava

    Image source

    It’s time to celebrate your 2017 on Strava. You toed the line, you dug deep, you achieved (and maybe made some crazy faces and noises along the way). Check out this personalized recap of your year, and kudos for being a part of Strava’s incredible community of athletes.

    6. Classy- top blog posts

    This email starts with:

    Grow, engage, convert. Fundraising tips and donor relations were the top themes on Classy this year. In case you missed ’em, here they are again…the 10 most popular posts from 2016.

    year in review email example by classy

    Image source

    Share your year-in-review emails!

    As you can see, year-in-review emails are a gem of a method to drive business goals at the end of the year while also engaging and delighting your customers and readers. Plus, they’re fun. What yearly recap emails do you look forward to receiving? Let me know in the comments!

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      This article originally appeared on WordStream and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Kristen McCormick

    View full profile ›


    More by this author:
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