Holidays are always great time to jumpstart your email marketing efforts. There are special occasions throughout the year when you can show customers that you value them while promoting your product or service at the same time. What better time than Valentine’s Day?
According to the National Retail Federation, the average person plans to spend $133.91 on the holiday. That’s up slightly from $130.97 last year.
To capture some of that spending, we’ve put together a list of tips to keep in mind when sending out your Valentine’s Day emails and as an added bonus we have fourteen Valentine’s Day subject line examples.
1. Participate (or protest), even if you don’t sell typical Valentine’s Day items
Valentine’s Day isn’t just for candy, card, jewelry, and/or flower shops. Many people want to give or receive gifts that aren’t cliché. Or, they want to protest the entire day! That’s where you come in. Do the work for your customers and figure out which products or services make good gifts. For those who want nothing to do with Valentine’s Day, amuse them by providing an anti-Valentine’s Day gift, service, sale or entertaining content. Email a gift guide, a to-do list, throw an event, or create a board on Pinterest with ideas like the Dating Divas did to inspire your customers on this love-filled holiday.
For some examples of off-kilter Valentine’s Day offers in action, check out the following examples:
This email from WD, a technology company, promoted a hard drive as a gift.
The Dailey Method, a barre fitness studio, created a list of events leading up to Valentine’s Day including a “Give Love Day,” in which they donated $1 for each student who attended a class to the George Mark House. On Valentine’s Day, each student was allowed to bring someone they love to class for free.
7×7, a local San Francisco guide and website sent an email newsletter with a variety of Valentine’s Day content. They wrote an anti-Valentine’s Day to-do list, a list of “three sexy itineraries” for a memorable date on Valentine’s Day, and a wine list when your romance is more complex than sweet.
2. Show the love with free goods
Valentine’s Day is an ideal time to give out free stuff. It’s a holiday about giving, and who better to give to than your customers? The gift can be something simple, you don’t have to break the bank over it.
For example, Audible provided its customers with a free book download.
Try giving away gift cards with small amounts of cash on them, or one of your small signature products. If you own a restaurant, you could offer diners two free beverages, etc.
3. Entice with a captivating subject line
When it comes to email marketing, you have to include a subject line that will stand out. Otherwise, it’s going to get lost in the sea of emails that your customers receive every day. Your subject line should contain “something that alleviates a pain point [like] a discount, free shipping offer or an emphasis on getting the gift in time if you waited until the last minute,” says Kristen Hicks, an Austin-based copywriter who creates content for businesses.
Specifically, solid subject lines should include:
- A few words. You want to keep your subject lines short so that readers can tell what information you’re trying to get across.
- An urgent message. Use urgent language like “Time is running out” or “Act Now.”
- Consider an incentive. Include an incentive like “Save 10%,” in your subject line.
Need some Valentine’s Day ideas for your own emails? The following are 14 subject lines that can inspire you:
1. Our Valentine to You: Take $5 Off an Upcoming Event!
2. Clogged Pipes Aren’t Romantic. Take $50 off Rotor Rooter Services
3. Join Us for 7 Days of Love in February
4. Your Soundtrack for Valentine’s Day
5. 50 Sexy Books to Get You in the Mood (for Valentine’s Day)
6. ♥ Happy Valentine’s Day ♥ Just for you…
7. Got a Coffee Crush? Your 20% Offer is Waiting
8. A Unique Valentine’s Day Gift She Won’t Expect
9. Your Anti-Valentine’s Day Agenda
10. Hassle-free Romance
11. A perfect meal for your sweetheart
12. Score points with your Valentine!
13. 6 Ways to Make This Valentine’s Day One to Remember
14. Valentine’s Day on a Budget: Homemade Ideas
Need a few more? We’ve got 14 more examples for you.
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