Twitter Facebook LinkedIn Flipboard 0 B2C e-commerce companies have seen significant growth in online sales, which is estimated to reach $3.6 trillion by 2019. B2B e-commerce, however, is becoming even more prevalent and expected to reach $6.7 trillion by 2020. In fact, 46% of manufacturers say e-commerce will be their primary sales channel by 2020. Here are some stats I’ve compiled to dive into the current state of B2B e-commerce. The Challenges B2B marketers believe e-commerce presents tremendous opportunities but they’re unsure about the path forward. 85% of B2B companies recognize that digital commerce is an important revenue opportunity that they are not yet fully utilizing [Market Live] 37% of B2B e-commerce organizations claim their top challenge is differentiating themselves from their competitors through delivery of dynamic and transformative experiences [Aberdeen Group] Only 13% of manufacturing and distribution companies said their multi-channel experience was consistent [Market Live] Personalization Benefits and Trends B2B buyers are demanding better online experiences, and B2B marketers are getting the message. 54% of B2B buyers say they want vendors to offer personalized recommendations across interactions [Technology Advice] Leads who are nurtured with targeted content produce a 20% increase in sales opportunities [DemandGen] 59% of buyers say personalized recommendations have influenced their purchasing decision [Infosys] By 2018, 70% of B2B e-commerce sites will offer personalized features for customers [Gartner] 64% of marketers believe that their organizations should make personalization a higher priority [Evergage] Cross-Channel Cross-channel consistency (online, email, mobile device, social media, etc.) is also important because buyers are still using all channels to research and purchase B2B services. 38% of emails are opened on iPhones alone compared to 34% on all desktops and laptops combined [Movable Ink] In 2015, 20% of marketers said that their primary revenue source is directly linked to their email operations [Pardot] 38% of e-commerce traffic came from mobile devices in 2015 [YotPo] Millennials Millennials are increasingly involved in B2B purchase decisions, so it’s important to take their behavior and attitudes toward cross-channel and personalization into consideration. 73% of Millennials are involved in product/service purchase decision-making at businesses [Sacunas] 34% of those Millennials are the sole decision maker [Sacunas] 95% of Millennials preferred personalization throughout email campaigns [Accenture] 82% of Millennials use their mobile device to conduct product/service research [Sacunas] 85% of Millennials use social media for research [Sacunas] Conclusion B2B companies recognize that they need to continue to optimize their digital tactics, leveraging learnings from the B2C world. Personalization has changed B2C e-commerce by creating relevant experiences that surprise and delight consumers, and can have a dramatic, positive impact on the B2B companies that make it a priority. Twitter Tweet Facebook Share Email This article originally appeared on Evergage and has been republished with permission.Find out how to syndicate your content with B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Top Trending Meme Coins: ELON, HOGE, SAMO, TAMA, MARVIN, BABYDOGE, MONAHotbit Exchange Forced to Suspend Service As it’s Under Criminal InvestigationCameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen