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    • Best Cryptos
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      • Best Move to Earn Crypto
      • Best Utility Tokens
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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
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        • Aqru Review
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        • Crypto Interest Accounts
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        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance vs Coinbase
      • Binance Review
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      • Coinbase Sign Up Bonus
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      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best NFT Giveaways
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      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
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      • Binance
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      • DraftKings
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
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      • Buy Nikola Stock
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      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
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      • Buy Tesla Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
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      • How to Day Trade Stocks
      • How to Trade Commodities
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      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
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      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
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      • Best Forex Signals
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    • Trading Robots
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      • Bitcode AI Review
      • BitiCodes Review
      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
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      • 7Tesler Review
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      • Bitcoin Rocket Review
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      • Bitprime Gold Review
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Alerts Sites
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Crypto Exchanges UAE
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
      • Litecoin Mining
      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Sport NFT Drops
      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
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      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
      • Buy Amazon Stock
      • Buy Apple Stock
      • Buy AMC Stock
      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
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      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
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        • Best Forex Brokers IN
        • Best Forex Brokers UAE
        • Best Forex Brokers UK
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    Digital & Social⟩Ecommerce

    Important Things to Consider When Planning an E-Commerce Site

    author imageConnor Brooke Last updated: 1 August 2022
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    Tumisu / Pixabay

    E-commerce sales are expected to top $4 trillion by 2020, according to an eMarketer report. Furthermore, statistics show that 71% of consumers shop online.

    Whether it’s for convenience, lower prices, a bigger selection, or a combination thereof, most consumers prefer to buy online. Entrepreneurs can take advantage of this trend by launching an e-commerce store. But if you’re planning to create an online store, there are a few things you’ll need to consider.

    1. Niche

    Unless you want to compete with established, world-renowned brands like Amazon and Walmart.com (hint: you don’t), you should build your e-commerce store around a particular niche.

    When used in the context of marketing, a niche is a small and specific market of similar products or services. Instead of selling all types of consumer goods on your site, for instance, a niche-based site focuses on a single segment of products, such as paintball guns, birdhouses, personalized jewelry, etc.

    Niche-based sites are easier to promote because they have less competition and are more targeted than their generalized counterparts.

    So, what niche should you choose for your e-commerce store? Look for a niche with a fair amount of search volume and easily accessible products as well as low competition and high profit margins. Choosing a niche based on this criteria will significantly increase your chance of success.

    2. Content Management System

    While it’s possible to build an e-commerce store using nothing more than Notepad or your preferred word processing program, doing so isn’t practical. Whenever you need to make a change, such as adding a new product, editing an existing product, or publishing articles, you’ll have to edit the respective document and upload back to your server, all while ensuring you don’t break any features or functionality in the process.

    A content management solution (CMS) streamlines the process of creating and managing websites. To edit a page on your e-commerce store, you simply access your CMS admin portal or control panel, at which point you can make the change while preserving all features and functionality. Additionally, most CMS platforms support third-party software, allowing you to integrate new features into your store easily.

    Some of the top CMS platforms for e-commerce include:

    • Shopify
    • BigCommerce
    • Magento
    • Big Cartel
    • PrestaShop
    • ZenCart
    • VirtueMart (a Joomla plugin)
    • WooCommerce (a WordPress plugin)

    3. Security

    Because you’ll be handling customers’ financial and personal information, you’ll need to implement appropriate cyber security measures on your site. According to Hackmageddon, e-commerce sites were targeted by hackers more frequently than any other industry in 2015. Hackers view small e-commerce sites as a low-hanging fruit due to their lax security measures, choosing to focus on them rather than their larger counterparts.

    To protect your site from cyber threats, you should use Hyper Text Transfer Protocol Secure (HTTPS). Unlike HTTP, HTTPS encrypts data so that hackers, thieves, and other nefarious individuals cannot decipher it. Furthermore, nearly all payment processors require the use of HTTPS for online sales.

    To use HTTPS on your e-commerce store, you’ll need to host your site on a dedicated internet protocol (IP) address, buy an SSL certificate, and install/activate it.

    Of course, there are other ways to protect your store from cyber threats, such as the use of complex passwords and requiring customers to change their password every 90 days.

    Reliable methods also include complying with PCI standards, keeping your CMS and installed software up to date, and configuring your mail servers to block email attachments with file formats commonly associated with malware (.ADP, .BAT, .CMD, .EXE, .ADP, .JS, .WS and .PL).

    4. Stock Keeping Units

    Just like brick-and-mortar stores have stock-keeping units (SKUs), so do e-commerce stores. Using SKUs, you can easily track sale metrics associated with different product variants like size, color, style, condition, purchase date and more.

    You can give a blue shirt and a yellow shirt of the same style two different alphanumeric SKUs, for instance, allowing you to see which variant sells better. SKUs also make inventory management easier by revealing when you are running low on a particular product variant.

    5. Shipping

    What type of shipping will you offer? Which provider will you use? How much will you charge? These are all questions you’ll need to answer when planning your e-commerce store.

    Most U.S.-based e-commerce stores use one or more of the nation’s leading shipping providers, including USPS, UPS, FedEx, and DHL. Rates and terms vary wildly between these vendors, so do your homework before making a final decision. USPS, for instance, typically offers the lowest prices, but UPS provides superior package tracking.

    You should also consider offering free shipping on your site. According to a study titled “Walker Sands Future of Retail,” 9 out of 10 consumers say free shipping is the single most important feature on e-commerce stores.

    Alternatively, you avoid the hassle of shipping products altogether if you choose a dropshipping supplier. You’ll still receive and process orders via your e-commerce site, but the supplier ships the product to the customer. That means you don’t have to worry about shipping, nor do you have to store the products physically.

    The downside to this delivery method, however, is that you’ll have less control over inventory. Also, product prices are typically higher when compared to buying products wholesale and reselling them on your site.

    6. Return Policy

    A strong “buyer-friendly” return policy symbolizes trust and transparency to your store’s customers. A joint survey conducted by UPS and comScore found that 63% of U.S. consumers check the store’s return policy before buying a product, and nearly half would shop more often if offered a hassle-free policy.

    Don’t just copy and paste a return policy from another store; instead, take the time to create one from scratch. Remember that it needs to assure customers that the business will protect them if a problem arises. Stating that “all sales are final” and that there are “no refunds” is a surefire way to send customers away. A better approach is to tell customers they can return the product for a full refund within X number of days.

    At the bare minimum, your store’s return policy should include this information:

    • Window of time after during which customers can return the product
    • When they will receive the refund
    • How they will get their reimbursement (cash, credit, exchange, etc.)
    • Who pays for return shipping

    7. Promotion

    You can’t expect customers to find your store (let alone buy your products) if you don’t promote it. Your store may become popular later down the road after customers have used it enough to develop their personal feelings about it. But until that happens, you’ll need to spread the word by actively promoting your e-commerce store.

    Here are some practical strategies for publicizing e-commerce stores:

    • Contact bloggers in your niche to see if they are interested in reviewing your product
    • Create Shopping Network and Search Network ads on Google AdWords
    • Include “Share this page” buttons on your site
    • Give customers a discount for referring sales
    • Start blogging
    • Create social media accounts for your store
    • Optimize for search engine traffic

    E-commerce promotion typically involves online channels, focusing specifically on your niche’s target audience. If you’re advertising on Google AdWords, for instance, choose keywords that are closely related to your products. The great thing about digital marketing is that allows you to be very selective about who sees your ads and content.

    8. Checkout Process

    A long and confusing checkout process deters shoppers from completing their order. In fact, a Baymard Institute study found this was the third most common reason for abandoned shopping carts.

    A good rule of thumb is to limit the number of steps in your store’s checkout process to three, and let the customer know which step they are currently on. If a client sees he or she is at step two of three, they’ll feel more confident knowing that it’s almost over.

    You should also avoid forcing customers to register an account when making a purchase. Not every shopper wants to create an account, check their inbox for the verification email, and then log in again. If would-be buyers encounter a “Registration Required” message, then they are likely to back out instead of completing their order.

    9. Customer Relationship Management

    How will you manage relationships with your store’s customers? Some e-commerce platforms come with integrated customer relationship management (CRM) solutions, thereby streamlining this process. If your CMS doesn’t have an integrated CRM, however, you should choose a third-party solution.

    Using CRM, you’ll gain insights into your customers’ behavior, allowing you to automate follow-up emails, handle customer inquiries, access customer information, and nurture customers through the sales cycle.

    10. Future Growth

    You need to consider future growth when planning your e-commerce store, as this is what measures the success of any business. As your store grows and attracts more visitors, it will become more profitable and fruitful.

    E-commerce stores typically experience both short-term and long-term growth. Long-term growth occurs over the span of several years, during which more customers use the site. Short-term growth is usually temporary and happens during holidays and special dates associated with the store’s niche.

    You can begin preparing your store for both short-term and long-term growth by choosing the right CMS. If you have 50,000 unique product SKUs, for instance, you need a CMS that can support this as well as your future projected amount. There’s no way to tell exactly how fast your store will grow, so err on the side of caution by overshooting your SKU estimates.


    Taking these 10 things into consideration will help you plan a successful e-commerce store. Just remember to continue optimizing your site for higher sales and customer satisfaction.

    When customers enjoy your product, they’ll share their experience with others, essentially creating free advertising for your store.

    Read more: A Step-By-Step Guide To Scaling Your Ecommerce Business In Less Than 6 Months

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      This article originally appeared on Floship and has been republished with permission.
    Find out how to syndicate your content with B2C


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    Author: Connor Brooke

    Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has

    … View full profile ›


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