For any ecommerce business to thrive, it needs the support of its online customers.

To build a loyal customer base, you need to cultivate strong relationships from the beginning. New visitors will eagerly browse your site in the hopes that they’ll find what they’re looking for. If you assist them in their navigation, they’re likelier to convert and stick around.

It’s estimated that, by the year 2040, a whopping 95 percent of all purchases will be through ecommerce. As that number continues to rise, it’s important to put your customers first so they stick around for the long haul.

Let’s go over three tips that are sure to help you build stronger relationships with your online customers.

Establish Trust

If people don’t feel like they can trust your business, then they won’t bother moving through the sales funnel and making a purchase. Before you can start sending various marketing messages, you need to establish trust between your store and its website visitors.

An easy way to cultivate trust with your customers is by sharing social proof on your website and social media accounts. Social proof is a psychological phenomenon that causes people to copy others’ actions so they can reap the same benefits.

For example, if a user sees someone on social media endorsing a brand’s products and raving about how wonderful they are, they’re likelier to buy too. They want the same satisfaction as that person, so they’ll go on to buy that product for themselves. A staggering 83 percent of consumers trust reviews over advertising, so it goes a long way in converting your visitors to paying customers.

Some examples of social proof include:

  • Reviews and ratings
  • Client testimonials
  • Influencer or celebrity endorsements
  • Case studies
  • Friend and family recommendations

Provide Updated Information

Being transparent is essential in owning a business because it helps you get the results you want. If you fail to present your products and services accurately, then few customers will take a chance on them.

Provide updated information on your products and services so they don’t have to make educated guesses. Update your descriptions, landing pages, images, videos, and more to ensure they’re familiar with your products and services.

Image source

Around 21 percent of online shoppers abandon their carts because certain information was hidden from them during checkout, such as the order total. This fails to cultivate trust with your customers if they sense you’re trying to hide things from them.

The easier it is for them to understand your brand, the quicker they’ll move through the conversion funnel. When you make the process simple for them and lead them through every step, they’re likelier to return to your website and buy again.

Offer Stellar Customer Support

If you’ve ever had an unpleasant experience with a brand’s customer service department, then you know how frustrating it can be. Some brands make even the simplest interactions with customers a huge pain, and this leads to reduced conversions and weakened relationships.

If dealing with terrible customer support, visitors aren’t likely to stick around and will bounce from your site instead. To cultivate strong customer relationships, you need to show your visitors you’re there to assist them and find solutions to their problems.

You can improve your ecommerce website’s customer support by:

  • Taking it seriously. Your customers are the bread and butter of your business, and without them, it won’t succeed. You can stand out from the crowd by offering stellar support that goes above and beyond your competitors.
  • Adding live chat and chatbots. Around 51 percent of consumers wish businesses were available around the clock. Adding these features to your website ensures that no visitor goes unnoticed no matter what time of day they visit or from what part of the world.
  • Being positive. When responding to customers, it’s crucial to maintain a positive, friendly attitude regardless of the situation so your business always comes out on top. =
  • Finding quick, easy solutions. Consumers expect fast, easy solutions to their problems, and if you can’t help them out, they’ll go elsewhere. Be fast in your responses and track your support ticket times to ensure you respond to customers in a timely manner.

Image source

Back to You

For ecommerce stores, cultivating strong relationships with customers is vital to their success. Building relationships with consumers is important because it creates customer retention, increases sales, and moves visitors through the conversion funnel. By establishing trust early on and navigating users where they need to go, you’ll start to create a customer base that’s built to last. How will you maintain solid customer relationships for your ecommerce business?