If you run an ecommerce store, a lot of what drives traffic to your website and generates sales is the trust customers build towards your business.

Creating trustworthy customer relationships is essential to achieve your marketing goals because consumers aren’t looking to invest in just anyone. They want to form connections with brands and purchase from businesses where they find value. Salesforce found that 84 percent of customers say being treated like a person, not a number, is vital to win their business.

Implementing trust factors on your website, social media, email, and other areas of your marketing convince customers you’re worth investing in. It’s also crucial to choose the right WordPress plugins for your website that help you boost your brand credibility and drive conversions.

If you want to strengthen your brand’s credibility to achieve your marketing goals, keep reading for three tips on how to do so.

1. Display social proof

What signs do you have on your ecommerce website that show new visitors that customers and other brands love and enjoy your products and services? If there’s barely any evidence to prove that others invest in your brand and benefit from it, it’ll prove challenging to convince people you have value to offer.

That’s why you need to incorporate social proof into your marketing strategy. Social proof is a psychological phenomenon that causes people to copy the actions of others. In this case, it’s consumers copying consumers.

Social proof includes:

  • Client testimonials
  • Logos
  • Real-time activity
  • Ratings and reviews
  • Influencer or celebrity endorsements
  • Media mentions
  • Awards and accolades
  • Certifications and licenses

Anything that endorses the value of your brand is social proof. When we see others raving about or buying products they enjoy, we want that experience for ourselves too. It provokes us to buy products, join email lists, sign up for webinars, and much more because we don’t want to miss out. You can use this psychological tactic to urge your audience to trust your brand and invest in your products and services.

2. Start a blog

Growing your customer base starts by building a sturdy relationship between your brand and its audience. A great way to do so is by starting a blog for your business. Not only does this educate and inform readers about your products and services, but it also humanizes your brand and lets customers know you better.

By creating high-quality content, your website ranks higher in Google’s search engine, you improve your WordPress SEO, and drive traffic to your website. When users see your blog gaining traction and receiving engagement, it looks credible to new visitors looking for signs to trust your business. The more engagement you receive, the more sales you’ll generate.

It’s crucial to build a positive relationship with visitors and not to dive right into making a sale. The sales funnel exists to nurture leads and move them towards purchasing at the right pace, and blog content helps to accomplish this.

3. Offer around-the-clock customer support

How easy is it for users to get in touch with your brand and receive customer support? If they have to bend over backward to find solutions, it’s time to rethink how your business does customer service. Providing excellent customer service boosts customer loyalty, drives engagement, and increases subscribers.

A staggering 89 percent of consumers say they switched to a competitor because of poor customer service, so if your business isn’t providing, it’s missing out on conversions.

Consider implementing live chat into your conversion strategy so your brand is accessible to visitors 24/7. Live chat makes it easy to respond to users quickly, find solutions, and build customer relationships that drive sales and build credibility.

Over to you

It’s crucial to provide your audience with valid reasons why they should invest in your brand. With so much competition out there, the best way to get through to new visitors is by building credibility. Do this by displaying social proof wherever applicable, creating valuable, compelling content, and offering quick customer service. How will you create credibility for your brand?