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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin IN
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
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      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
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      • Company Stocks
      • Buy Adobe Stock
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      • Buy Disney Stock
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      • Buy Ford Stock
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      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Signals
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        • Trading Robots
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    Digital & Social⟩Ecommerce

    Google Shopping: Seller vs Product Ratings

    author imageJay Leonard Last updated: 4 October 2018
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    Google has announced that it will be making some changes to seller ratings in early October 2018. The changes will make it easier to get seller ratings if you only operate in one country, but harder if you operate internationally. So we thought this might be a good time to publish a guide explaining the difference between seller and product ratings, how to get them and what the changes mean for retailers.

    Note: If you just want to know about the changes to seller ratings, skip towards the end of the blog where it says ‘latest changes’ in red.

    According to research from BrightLocal, 88% of consumers trust online reviews as much as personal recommendations. This is precisely why Google has developed its own review system with features such as seller ratings and product ratings – all in the name of helping retailers sell their products more effectively through Google Search.

    Google told us back in 2011 that seller ratings increase CTRs by 17%, while independent studies from the likes of CXL Institute and Omnitail have achieved even better results, boosting CTRs by 35% and 107% respectively with a combination of seller ratings and product ratings.

    If you like the sound of those numbers but you’re still a bit hazy on the topics of Google seller and product ratings, this article is for you.

    What are Google seller ratings?

    Google seller ratings give your brand a score out of five stars based on customer reviews left on Google and a range of other review platforms, including Trustpilot and PowerReviews.

    Your seller rating can appear on organic search listings, Google Ads search ads and Google Shopping listings.

    Seller rating in Google organic results

    In organic listings and search ads, seller ratings appear as a yellow star rating with your score out of five displayed, as well as the number of reviews this is determined from.

    Seller ratings in Google Ads

    For Google Shopping listings, your seller ratings are going to look a little different. While your score will be the same, they will show across your listings as a green row of stars next to your brand name.

    Seller ratings in Google Shopping

    The aim with seller ratings is to help users choose retailers they can trust and this also gives you an opportunity to stand out from your competitors in Google Search and Shopping. As the search giant says, “seller ratings help people searching on Google to find businesses that offer quality service. Seller ratings can help advertisers improve ad performance and earn more qualified leads.”

    What are Google product ratings?

    Google product ratings don’t reflect your business in any way but rather the products you’re selling. Once again, this places a score out of five stars on individual product listings to help consumers choose the right product based on independent reviews.

    Google product ratings in Google Shopping

    This time it’s product ratings that appear in yellow on Google Shopping listings with seller ratings turning green to help users differentiate between the two. Next to the star rating, the number of product reviews this score was aggregated from is shown and each product needs at least three reviews for product ratings to show.

    These scores are aggregated from multiple sources including merchants, third-party aggregators, editorial sites and users themselves.

    Seller ratings vs product ratings: Which one is more important?

    This depends entirely on the nature of your brand and what you’re selling. You don’t need to be a retailer to qualify for seller ratings but you do need to sell products on Google Shopping to make use of product ratings – however, not all products qualify.

    For retailers, both seller and product ratings are important and they serve entirely different purposes.

    While seller ratings are all about showing people how much your brand is loved by its customers, product ratings are all about the individual items you sell. This is an important distinction because a phone retailer’s reputation shouldn’t be determined by the quality of handsets made by the likes of Apple and Samsung but the services provided around them (customer service, delivery options, etc).

    Product ratings are there to help consumers choose high-quality products with confidence while seller ratings are there to help them choose reputable retailers to buy from.

    Ideally, if you’re selling products on Google Shopping, you want an impressive seller rating and product ratings showing wherever possible.

    Google Shopping with both seller and product ratings

    A Google Shopping listing featuring both seller and product ratings

    Imagine a user who’s looking to buy a new TV and they’ve heard from someone at work that Sony makes the best UHD TVs right now. It doesn’t matter whether this is true or not; people trust advice from their peers more than marketing messages and the same thing goes for online reviews from other consumers.

    So this person heads right to Google, types in ‘Sony UHD TVs’ and clicks through to Google Shopping. They’re not sure exactly what kind of TV they’re looking for and they certainly have no idea where they plan to buy one from.

    Searching for UHD TVs on Google Shopping

    As they scroll down the page, they see a range of TVs at different price points, many of which have 4 or 5-star product ratings. These instantly help users pick out the products of interest but it’s still difficult to narrow down options when there are so many high scoring reviews.

    There’s something else going on here, though. As users scroll down the list of Google Shopping results and almost indistinguishable product reviews, they notice the retailer B&H Photo-Video-Audio keeps cropping up with its impressive 4.7/5 seller rating from more than 175,000 reviews.

    A good seller rating draws attention

    This is a major branding win for B&H, telling this user that, whichever TV they choose to buy, they’re not going to find a much better place to buy it from than B&H.

    How to get seller ratings on your Google Shopping listings

    * Including latest changes

    Google is making some changes to the requirements for seller ratings so we’re going to have to explain this in two chunks. The changes are going to come in “early October” (2018) so let’s start by explaining the current requirements and then we can tell you about the changes coming up.

    As thing stand, the requirements for seller ratings are pretty simple – all you need is:

    • 150 unique reviews from Google and its partner sites (over the past 12 months)
    • An average rating of 3.5 stars or higher

    If you fail to meet either of these requirements, your seller rating won’t show across Google Search or Shopping. Pretty simple.

    This is about to get a little more complex if you operate in more than one country or sell products overseas. We’ve been told directly from Google that it’s going to start showing seller ratings on a country-by-country basis.

    Essentially, the new requirements are this:

    • 100 unique reviews from each country over the past 12 months
    • An average rating of 3.5 stars or higher in each country

    If you fail to meet either of these requirements, your seller rating won’t show for users in the relevant country. This also means your score may be different across different countries and reviews from any given country will only contribute to the seller rating that shows for that country.

    Here’s how Google explained this to us:

    “Starting early October, we will begin displaying your seller rating on a per-country basis to better reflect the experience that you provide to your customers in a particular country. This means that you may have a different seller rating in different countries that provides a more accurate representation of the quality of your service to a specific country.

    Along with this change to show individual ratings per country, we are lowering the existing threshold of reviews required for seller ratings from the current 150 global reviews to 100 reviews per country. The reviews from users in a given country will only contribute to your rating for that country.”

    This will actually make it easier to get a seller rating if you’re only operating in one country, but you’ll need to work harder to maintain 100+ reviews in each country you operate in over any given 12-month period if you’re advertising to overseas buyers.

    If you need to increase your profile of reviews, you’ll probably need to sign up to additional review sources with strong user bases in your target markets. You can get the full list of sources that contribute to seller ratings at Google Ads Help.

    How to get product ratings on your Google Shopping listings

    Unlike seller ratings, product ratings are specific to Google Shopping and this means you’re going to need a Merchant Center account and active Shopping campaigns to use them. Assuming you’re already advertising your products on Google Shopping, you’ll need to do the following to get product ratings on your listings:

    • Have a system for collecting product reviews from customers on your site
    • Have at least 50 product reviews
    • Sign up for product ratings in the Merchant Center and upload your reviews feed

    You can also add product ratings by using reviews from third-party sites, especially if you’re struggling to reach the minimum 50 review target on your own. You will have to pay for the privilege of using external reviews but it’s often worth the investment, as the number of reviews used to calculate your score is also shown alongside your star ratings.

    Finally, you can use Google Customer Reviews to get additional feedback from your customers, which contributes to your product ratings.

    To conclude…

    Seller ratings and product ratings may look similar and they might even seem confusing at first, but they play very different (and equally important) roles. Consumers want to know they’re getting quality products for their money but they also want to feel confident about the retailer they’re buying from.

    With seller and product ratings both displaying on your product listings, you’re helping users choose the right product for them but also telling them you’re the retailer to buy from.

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      This article originally appeared on Vertical Leap and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

    … View full profile ›


    More by this author:
    • Mastercard CFO sees Growth Opportunities in Crypto
    • Marvin Inu Trending on Twitter – Is Tamadoge Next to Pump?
    • Hashed VC Reveals it Lost $3 billion worth of Luna in Crash

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