Twitter Facebook LinkedIn Flipboard 0 Online purchases tend to spike around the holidays, and last year was no exception. During the 2014 holiday season, ecommerce Facebook advertisers using Nanigans software saw overall purchase rates roughly double from pre-holiday levels. What other shopping behavior should Facebook ecommerce advertisers expect this year? We’ve analyzed historical trends from our clients to provide answers from your most frequently asked questions about the upcoming 2015 holiday season. When do holiday purchase rates increase on Facebook? From January to October of last year, purchases from Facebook reached their peak on Thursdays. However, that all changed during the holiday season, with weekends becoming the most popular time to shop. In terms of average daily purchase activity, the most popular times to make purchases were between 9 and 11am ET year-round. However, the holiday season saw a slightly higher share of purchases during the early afternoon hours. Should I be spending more on mobile or desktop advertising during the holidays? Shopping on desktop is a popular activity throughout the year. However, during the 2014 holiday season the share of purchases coming from mobile increased 140%. This means that mobile purchases accounted for 36% of total online purchases during the holidays that year. Should I be targeting more men or women with my holiday advertising campaigns? Throughout the year, males and females display similar purchasing behavior across desktop and mobile devices. Yet the 2014 holiday season prompted each gender to make notable shifts in their reactions to Facebook ecommerce ads on desktop. Desktop purchase rates grew significantly for each group, with males increasing desktop purchase rates by 233%. What click-through rates can I expect to see from my Facebook holiday ads? As audiences begin to focus on their holiday shopping lists, their behavior toward ads on Facebook changes. Last year, the most notable rise in ad engagement during the holiday season occurred on desktop. Desktop ad CTRs for females doubled during the holidays, while males exhibited a 33% increase in CTRs. While mobile CTRs generally stayed the same year-round, they were substantially ahead of desktop during holiday and non-holiday time periods. It’s also worth noting that mobile plays an important role as a research tool. When shoppers look up prices, reviews and other details, they are determining what products will make the best holiday gifts. See the full report and learn which strategies will make your ads a success this holiday season. Download the Nanigans holiday advertising guide. This post was originally published on the Nanigans blog. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Jay Leonard.Learn how to publish your content on B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Top Trending Meme Coins: ELON, HOGE, SAMO, TAMA, MARVIN, BABYDOGE, MONAHotbit Exchange Forced to Suspend Service As it’s Under Criminal InvestigationCameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen