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    • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
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      • Best Crypto Giveaways
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      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
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      • Next Crypto To Explode
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    • Crypto News
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      • Exodus Wallet Review
      • Best Play to Earn Games
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      • Best Financial PR Services Agency
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      • Reddit Crypto Discussion
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      • What are 'Shitcoins'
    • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
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      • Yield Farming Platforms
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      • Buy Bitcoin AU
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      • Crypto Exchanges AU
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      • Buy Bitcoin
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      • Buy BTC with eToro
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      • Best Bitcoin ETFs
      • Low Cap Cryptos
    • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
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      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
      • Best Altcoin Exchange
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      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
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      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
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      • DeFi Swap Exchange
      • Social Trading Platforms
    • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
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      • Buy Tezos
      • Buy Uniswap
  • NFTs
    • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best NFT Apps
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      • Buy NFTs on Binance
      • How to Flip NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
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      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
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      • Why Invest in NFTs
    • Best NFTs To Buy
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • Best Forex Signals
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      • Automated Trading
      • eToro Review
      • Capital.com Review
      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
    • Trading Robots
      • Bitcode AI Review
      • BitIQ Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
      • NFT Profit Review
      • Oil Profit Review
      • Prime Advantage Review
      • Quantum Code Review
      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Bitcoin Blueprint Review
      • Bitcoin Buyer Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold
      • Bit Index AI
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    • Hosting
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      • Enterprise Hosting
      • UK WordPress Hosting
      • Wordpress VPS Hosting
      • Cheap Wordpress Hosting
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    • Agencies
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      • Free Accounting Software
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    • Marketing
      • SEO Marketplaces
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      • PM Software Small Teams
      • Marketing PM Software
      • Free PM Software
      • Best Scheduling Software
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      • Best PM Apps
      • Best Agile Tools
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    • Affiliate Marketing
      • Crypto Affiliate Programs
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      • How to create a Blog
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      • Ahrefs Review
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      • Semrush Review
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      • How to Watch Love Island UK From Abroad
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Business 2 Community
  • Investing
      • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Best Crypto IDOs
      • Best Crypto ICOs
      • Best Crypto Lotteries
      • Best Crypto Presales
      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
      • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Casinos
      • Bitcoin Gambling Sites
      • Bitcoin Slots Sites
      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Best Financial PR Services Agency
      • Crypto Tax Software
      • Crypto Youtube Channels
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
      • Crypto Credit Cards
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Yield Farming
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Free Bitcoin
      • Earn Free Crypto
      • Earn Interest on ApeCoin
      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • Worldwide Crypto Guides
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin DK
      • Buy Bitcoin IE
      • Buy Bitcoin ID
      • Buy Bitcoin IN
      • Buy Bitcoin IT
      • Buy Bitcoin NZ
      • Buy Bitcoin PT
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges IE
      • Crypto Exchanges IN
      • Crypto Exchanges IT
      • Crypto Exchanges NZ
      • Crypto Exchanges SG
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      • Crypto Exchanges ZA
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
      • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
      • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
      • NFT Trading Card Games
      • Sport NFT Drops
      • Why Invest in NFTs
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • DraftKings
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      • Magic Eden
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  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
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        • Best Trading Platforms
        • Best Investment Apps
        • Best Forex Brokers
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        • Best Forex Brokers AU
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        • How to Day Trade Stocks
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        • Bitcode AI Review
        • BitIQ Review
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        • Crypto Boom Review
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        • Immediate Edge Review
        • Meta Profit Review
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        • NFT Profit Review
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    • Software & Social
        • Hosting
        • Best WordPress Hosting
        • Enterprise Hosting
        • UK WordPress Hosting
        • Wordpress VPS Hosting
        • Cheap Wordpress Hosting
        • Website Hosting for Small Business
        • Agencies
        • Mobile App Development Agencies
        • Social Media Marketing Agencies
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        • CRM For Small Business
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        • Marketing
        • SEO Marketplaces
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        • Workflow
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        • PM Software Small Teams
        • Marketing PM Software
        • Free PM Software
        • Best Scheduling Software
        • Best Scheduling Apps
        • Task Management Tools
        • Best PM Apps
        • Best Agile Tools
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        • Crypto Affiliate Programs
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        • Best App Builder
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        • VoIP
        • Best VoIP Services
        • Best Virtual Phone Number US:
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        • Best VoIP Home Phone Canada
        • SEO Software
        • Ahrefs Review
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        • Semrush Review
        • VPN
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        • Best VPN for Android UK
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        • How to Watch Love Island UK From Abroad
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        • Apps
        • Best Dating Apps
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        • Best Dating Apps Canada
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    Digital & Social⟩Ecommerce

    9 Ways to Retain eCommerce Customers

    author imageAdam Wesolowski Last updated: 1 August 2016
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    Running a business means finding new customers and convincing them to buy from you repeatedly. But creating a loyal customer base is not a simple task. The following techniques will make it easier.

    eCommerce is a crowded part of online business with huge competition, so creating ads can be an expensive proposition that doesn’t guarantee you’ll make many new customers. Acquiring new customers is important, but you also need to retain your current ones. They are familiar with your online store, products, and services so it’s easier for them to stay with your brand.

    How do you keep customers?

    The first thing you need to do is to attract visitors to your website and convert them into customers. Sounds easy, right? However, there is a process that includes nurturing, engaging and retaining customers to make your business grow. As an ecommerce business owner, you should definitely analyze how many of your visitors become actual customers – it’s all about working on your marketing funnel and moving users from the awareness stage into brand advocacy. In this article, I will focus on the retention stage and will show you how to increase customer loyalty and therefore repeated sales. Ready?

    Since existing customers are more likely to buy from you, focusing on customer retention could be more affordable than acquiring new ones. It, of course, doesn’t mean you shouldn’t try to get new customers, but many online businesses (especially smaller ones) focus on chasing new clients because they believe it’s the only way to grow their revenue.

    What can you do to keep your current customer’s closer?

    1. Provide guest checkout

    You have probably seen that providing a guest checkout is better for your conversion rate, but how can you track customer’s account if they don’t have one? The answer is to give them the option to create an account after their first purchase. To convince them, connect the request e.g. with a discount code.

    The checkout process also matters. The simpler it is for customers, the more chances they’ll quickly come back to buy something on your website. When customers buy items for the first time, they need to fill in the required form fields such as email address or credit card details. But you can offer them a one-click payment for every future purchase (e.g. Amazon allows that) – simply use the payment gateway with “remember me” option.

    “Remember me” option at SecurionPay payment gateway’s checkout

    You can also optimize the “thank you” page that customers see after purchasing an item on your website. On the page, you can place an incentive to sign up for a newsletter or to connect with your brand on social media.

    2. Offer loyalty programs

    The magic formula is to make your customers feel special and it works in every kind of business. Consider implementing a loyalty program, which is used by many brands for re-engaging the best customers. The scenario is always the same: customers get a reward in return for activity, so it motivates them to buy more on your website. The 2016 Bond Loyalty Report shows that 66% of consumers change the amount they spend to maximize points. The more they spend, the more points they earn, it’s as easy as that.

    Muscle & Strength Rewards Program

    There is a wide range of online automated apps that make it easy for you to set up a loyalty program. But you can do more. Surprise and delight your best customers by sending them a small gift, offer an outstanding package, or prepare a special and personalized offer. Everyone loves surprises and receiving something for free. You can use this tactic to show your customers how much you care about them. Impressed customers will share it on their social media profiles so your small gesture can make a huge impact.

    3. Try cross sales

    Keep in mind that an existing customer will often wait for sales before making their next purchase at your online store. Instead of always offering discounted products, you can use cross-sells. Cross-selling involves inviting customers to buy related items. For example, when someone buys pants, you can show them an offer with associated items such as a belt, shirt, or jacket.

    One of the most effective ways to accomplish this is by giving your customers a bonus (e.g. a discount code) that their friends can use. After the friend uses the discount, the existing customer will also get the bonus.

    4. Send emails

    This is a smart method to encourage customers to buy from you again. Reaching out by email grows the chances of turning one-time sales into repeated sales. Email is still one of the most converting channels, especially for ecommerce. Customers should be made aware of new arrivals, sale items, and you can also send them coupon codes which are only available to newsletter subscribers. When you offer a promotion to current customers, it shows them that they are special to you. It’s a simple way to increase loyalty and your credibility. If they see your content regularly, customers might be reminded of items they need that can be found at your online store.

    Keep customers informed about the status of their order. User experience is also very important. Send customers an email or text message every time an order’s status changes (e.g. when the payment is processed, a product is sent etc.). Moreover, track customer’s behavior and make suggestions (e.g. a discount for the next purchase). For example, if your customer bought an oven, they might return for a cookie sheet, cookbooks or other related products.

    Remember to send a targeted follow-up email after a customer’s first purchase. The best time to re-engage them is when they are just getting to know your brand. Keep customers interested in your company and show that you care about them.

    Don’t forget about visitors that abandon their shopping carts. Send them an email to recover potential lost sales. Don’t wait too long either. The right time to send that follow-up is within an hour of visitors abandoning the cart.

    5. Use content marketing and social media

    Customer retention should also be connected with content marketing. When you create good quality content that educates your audience, you increase customer loyalty. Create buyer personas to provide personalized content and make your customers feel like you speak directly to each of them. Don’t try to treat all customers the same, they need to feel special.

    retain ecommerce customers zappos

    Zappos is one of the best examples of e-commerce companies using social media

    Social media is another channel you should use to build relationships with your customers. People are more likely to follow your brand on social channels for a reason, so it’s up to you to decide how you’ll use it to grow your loyal customer base. Present your products or services, notify followers about promotions, special offers or discounts. Don’t be a pushy salesperson. You want to focus on building the relationship, not just about selling.

    Monitor customer’s activity on social media and when you see negative comments try to resolve customer’s problems.

    6. Track customer’s behavior

    You can analyze customer’s buying habits to see how often they buy goods at your online store. If they make a purchase once a month, send them a promotional email every two weeks to make them willing to buy more.

    You can also check customer’s activity, such as favorites, most frequented pages, etc. to better personalize products. On their next visit, they could see what they probably wanted to buy. Offering a personal experience for each shopper encourages them to stay on your website longer and come back in the future.

    It’s also a good idea to find out what items are the most popular on your website and what page has the highest clicks. You can make sure these items are more visible on your website.

    7. Provide outstanding customer support

    Valuable customer support with fast responses is essential. It’s a good idea to install a live chat on your website to answer customer’s questions in real-time. You also want to make it possible to contact you by email or phone. There are many people who would rather write you an email than give you a call. Offering multiple ways to contact you makes it easier for customers to find the answers they seek. A happy and satisfied customer is more likely to return.

    Customers often end their relationship with a brand due to poor customer service. So it’s important to provide the best customer service possible, especially when they don’t have the greatest experience with your products.

    8. Consider a subscription business model

    The subscription business model is another way to maintain customers. Online buyers are lazy consumers and they often look for the most convenient and quickest way to buy products. If you sell products that people could buy regularly (e.g. cosmetics, coffee, or flowers), think about offering subscriptions.

    Subscriptions help you retain customers and make it easy to predict your revenue. It’s a win-win scenario for both you and your customers. It’s easy to set up recurring payments on your website, especially when you choose the proper payment gateway for your ecommerce website.

    9. Show you care

    Listen to your customers, answer their needs, and exceed their expectations. Stand out from the competition by sending handwritten thank you notes, offering same-day delivery or giving away samples of your products. It will cost you money (as well as time and effort), but it is the best way to increase your conversion and drive sales.

    To keep your customers, give them the best shopping experience. Do your best to ship the product on time and without any damage. If it’s possible, consider free shipping – it’s a customer magnet.

    You are probably wondering if offering discounts, special offers and more to keep a customer is profitable. 70% of companies claim it’s cheaper to retain a customer than acquire one.

    The more times a customer purchases from you, the stronger your relationship becomes. This also includes the quality of your products and services. If the first purchasing process was positive for customers and they like your product’s quality, they are more willing to buy from you again.

    Maintaining happy and loyal customers increases the customer lifetime value, which means more for your business than separate purchases made by one-time customers. The number of customers is important, but focusing on customer retention can bring you better results.

    Do any of the mentioned methods work for you? Or maybe you know another proven tactic that works? Share your thoughts in the comments section.

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      This article originally appeared on Nudgespot and has been republished with permission.
    Find out how to syndicate your content with B2C


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    Author: Adam Wesolowski

    Follow @adam_wesol

    CMO at SecurionPay.com, an online payment gateway that increases payment conversion. Experienced marketer and product manager focusing on growth management. Fan of iterations, high tempo testing and constant optimization. Ex-Googler and Google Marketing Expert.… View full profile ›


    More by this author:
    • How to Improve Website Usability to Sell More

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      Discuss This Article

    Show Comments (3)
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    • visionglobal says:
      August 11, 2016 at 3:18 am

      Thanks for sharing this article.

      Reply
      • Adam Wesolowski says:
        August 11, 2016 at 9:39 am

        You’re welcome! I’m happy you like it

        Reply
    • Brooke Harper @Tenfold says:
      May 1, 2017 at 9:28 am

      Great points, Adam! For me, sales is about being able to build a relationship with our customers and establishing credibility. Our customers are there and engaging with us because they entertain the idea of doing business with us. Therefore, having a tool such as social media is a great advantage on our end as businesses. Social media opened up opportunities for us to increase the effectiveness of how we engage with our customers. Of course, if used correctly. Thanks for sharing your tips, keep it up!

      Reply

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