65 Facts About How We Shop Online

A new infographic from coupon and deals site BargainFox reveals 65 statistics about ecommerce psychology in 20 key categories that most affect consumers. Those 20 categories are:

1. Website Design
2. Video Displays
3. Website Usability
4. Website Loading Speed
5. Payment Options
6. Payment Security
7. Shopping Cart Abandonment
8. Return Policy
9. Customer Service
10. Live Chat
11. Customer Reviews
12. Customer Testimonials
13. Customer Engagement
14. Mobile Commerce
15. Coupons & Discounts
16. Free Shipping
17. Customer Loyalty Programs
18. Social Media
19. Corporate Social Responsibility
20. Small Retailers

The 6 Facts Every Online Retailer Should Know
The full infographic, which is embedded below in this blog post, contains all 65 ecommerce facts that affect consumer behavior. However, we’ve identified these six facts as being the most essential knowledge for brands that want to be competitive in the ecommerce space:

• 75% of smartphone users abandon sites that aren’t mobile optimized. Being optimized for mobile isn’t just recommended. It’s essential. In fact, let’s up the ante… Start thinking of mobile as “THE internet” (as opposed to the “desktop version”). That’s already the mentality millions of consumers have taken, and it will soon be the reality for nearly all online shoppers.
• Customer satisfaction drops 7% for each second a website takes to load. (Also: Nearly 65% of global consumers are not willing to wait more than three seconds for a website to load.) Consumers want what they want now. If your website lags, consider making an investment in a professional tune-up. A small investment with a web developer could seriously boost your sales revenue.
• Adding testimonials to a website increases conversions by 34%. Ratings and reviews–even bad reviews!–can improve your brand’s image.
• 76% of U.S. shoppers view customer service as a true test of how much a brand values them. Great customer service is an absolute essential these days, especially for online retailers.
• 56% of consumers dropped out of a checkout process when they were presented with unexpected costs. Surprise costs are a breach of trust that damages your authenticity in the eyes of the customer.
• 96% of consumers find videos helpful when making purchase decisions online. The cost of video has come down tremendously. In fact, with just your phone, you probably have more video capabilities than you even realize.

What Consumer Behaviors Drive Your Site’s eCommerce?
Have you identified trends in your customers and their habits? If so, can you share what you’ve learned with other readers in the comments below?

This infographic was originally published at netimperative.com.