According to a recent study by Survata, nearly half of all product searches online start on Amazon. Knowing what to sell, and how to sell online is thus critical to the success of any aspiring eCommerce retailer.
In this article, we will provide you with a list of 5 tools and tips on how to find the best selling products on Amazon.
1. Amazon Best Sellers
Amazon has a comprehensive database of best selling products on their platform.
The Amazon Best Sellers section provides you with a list that is neatly organized into various categories. For example, if you are a retailer in the automotive space, you can see that products like OBD II Scanner and snow brushes are among the best selling products on the platform.
In addition to exploring the best selling products across various categories, this section also offers a database of new releases and most wished for products that offer great insights into the kind of products your store must be selling.
Price: Free
2. Trendosaur
Trendosaur is a tool that scans millions of publicly-listed retail sales data for trending products to not only come up with a report of products that are in high demand at present, but also uses this data to provide the seller with other valuable inputs like projected demand in the seller’s country, the possible price points they must be selling it at, suppliers list and the optimal procurement price.
While Amazon Best Sellers is unquestionably insightful, there are some inherent challenges with using this section for product research. For one, Amazon only lists the top hundred best selling products every day.
With over 5 million sellers on Amazon, this limited list of products can quickly turn incredibly competitive for sellers; at least for those who are just launching their stores.
Also, this list is based on historical data and may not necessarily hold true for future.
One big differentiator between Trendosaur and the Amazon Best Sellers list is that the former is based on trends and may thus be able to predict products that can see a growth in future demand.
Price: $19+
3. AMZ Insight
If Trendosaur uses big data to predict future sales demand, AMZ Insight is a tool that analyzes the current ecosystem to provide you with an analysis to help you maximize revenues.
With AMZ Insight, you will be able to dig deep into the Amazon product catalogue to identify profitable niches and also identify your sales potential based on factors such as seller rank and price point.
For example, here is a list of products ranked based on the estimated sales and revenue potential. You may further click through to each of these items in the list to research the products more comprehensively.
Price: $39+
4. JungleScout
JungleScout is similar to AMZ Insight in the sense that it makes use of the current product ecosystem on Amazon to identify money-making opportunities for your business.
The ‘Niche Hunter’ tool is available with higher priced plans and helps sellers identify unique opportunities to diversify into.
You may, for instance, specify the categories you want to venture into, the average price range you want to sell your products at, average demand and other factors and the tool will instantly provide you with a list of products to consider.
Similar to AMZ Insight, the tool makes use of historical data and may thus not be ideal for predicting future demand. However, this tool is ideal for industries where product demand tends to be steady.
In other words, this tool may not be ideal for categories like Gaming and toys where there are fads that are difficult to predict.
Price: $40+
5. Asinhunt
Asinhunt calls itself a ‘product tracker’ tool that helps Amazon FBA sellers estimate their daily sales for any given ASIN. The tool lets you key in ASINs that you want to track and automatically collect a daily report of stock availability, price and other key details.
As you can see, this is not exactly what you need for product research. However, Asinhunt also comes with a ‘Product Tracker’ tool that uses historical best selling data from Amazon to provide sellers with a list of products that are in high demand among buyers. Again, given that this is historical data, this may not be the most optimal research product available to sellers. However, it is the cheapest tool (besides Amazon Best Sellers list) and may thus be the most affordable option for new sellers.
Price: $9.99+
How to Find The Best Selling Products On Amazon: Top Metrics to Watch
Finding the best-selling products on Amazon involves monitoring several key metrics. Here’s a guide to help you identify top-selling items:
- Best Sellers Rank (BSR): This is a primary indicator of a product’s popularity within its category. A lower BSR number means the product is selling more compared to others in the same category. Check the BSR regularly as it fluctuates frequently.
- Customer Reviews and Ratings: Products with a high number of positive reviews and ratings are likely to be best-sellers. Customers often rely on reviews to make purchasing decisions, so a high number of positive reviews can boost sales.
- Price Point and Sales History: Competitive pricing can influence a product’s sales volume. Also, look at the sales history to understand seasonal trends and long-term popularity.
- Search Volume: Use tools like Google Trends or Amazon-specific tools like Jungle Scout or Helium 10 to see how often people are searching for a particular product or category. Higher search volumes can indicate higher demand.
- Inventory Levels and Sell-through Rate: Keep an eye on inventory levels and the rate at which products sell out. A high sell-through rate can indicate a popular product.
- Competitor Analysis: Look at similar products and their performance metrics. Analyzing your competitors can give insights into what works and what doesn’t in your chosen category.
- Shipping and Fulfillment: Products eligible for Amazon Prime or those with reliable shipping options tend to sell better due to customer preferences for quick and reliable delivery.
- Keyword Optimization: Products with well-optimized titles and descriptions, using relevant and high-traffic keywords, tend to rank better and sell more.
- Product Visibility and Advertising: Products that are more visible through Amazon advertising campaigns or have a featured status (like Amazon’s Choice) often see higher sales.
- Market Trends and Seasonality: Stay updated with market trends and seasonal demands. Products can become best-sellers due to seasonal spikes or emerging trends.
Using these metrics, you can analyze and identify products that have the potential to be best-sellers on Amazon. Remember, consistent monitoring and adapting to changes in consumer behavior and market trends are key to finding success on this platform.
Amazon Product Research: Top 7 Product Categories to Check Out
Now that you know how to find best selling products on Amazon, let’s have a look at the most popular categories to help you get started in your research:
1. Home & Kitchen
The Home & Kitchen category is consistently one of the top performers on Amazon.
It includes a wide range of products such as small appliances, home décor, bedding, and kitchen gadgets. Due to the everyday use and the evolving trends in home decor and kitchen technology, products in this category often see high demand and sales.
2. Beauty & Personal Care
Beauty and Personal Care products cater to a wide audience, including cosmetics, skincare, hair care, and grooming items. With the rise of self-care trends and the constant demand for beauty products, this category offers immense potential for sellers.
3. Electronics
Electronics is a vast and popular category, encompassing items like smartphones, computer accessories, cameras, and wearable technology. The rapid technological advancements and the continuous need for upgrades make this category highly lucrative.
4. Clothing, Shoes & Jewelry
Fashion items, including clothing, shoes, and jewelry, make up a significant portion of Amazon’s sales. This category benefits from a wide and varied customer base and the constant change in fashion trends, offering ample opportunities for niche marketing.
5. Health & Household
This category includes a range of products from over-the-counter medications and supplements to household supplies and wellness products. The growing focus on health and wellness makes this category especially relevant and potentially profitable.
6. Sports & Outdoors
Sports and outdoor products cater to a diverse audience interested in physical activities and outdoor adventures. This category includes fitness equipment, outdoor gear, sports apparel, and more. The increasing emphasis on a healthy lifestyle contributes to its popularity.
7. Toys & Games
Toys and Games are not just for children; this category also appeals to adults, particularly with the rise of board games, collectibles, and educational toys. This category is particularly popular during holiday seasons and offers a broad market with varying customer interests.
Final Thoughts
In summary, understanding how to find the best selling products on Amazon is key to eCommerce success.
Utilizing tools like the ones mentioned in this article provides invaluable insights into market trends and consumer preferences.
Focus on popular categories and staying informed about market dynamics, sellers can strategically position their products for maximum visibility and sales on Amazon’s competitive platform.
Remember, success in this space is a blend of strategic research, market awareness, and adaptability.