Twitter Facebook LinkedIn Flipboard 0 It’s almost the holiday season, and retailers are getting ready to display, promote and sell products via mobile more than ever. Indeed early in October Google published encouraging data that proves once more that mobile influences in-store and online shopping behaviours. So with December just around the corner, it’s time to get ready to optimise your store for the upcoming holidays. Here are my top 4 recommendations: 1) Get new customers: Mobile allows customers to discover new products, and switch brands. Don’t miss the opportunity to get considered by a new audience. Indeed, 76% of mobile changers have changed their mind about which brand to buy from. 2) Be visible: Prioritise local SEO as shoppers tend to search for nearby products or ideas on their smartphones before heading to the store. 28% of ‘nearby’ mobile searches end up in a purchase in-store, with the visit most likely to happen within the same day of the search. 3) Cash in on mobile videos: Youtube videos (product reviews and tutorials) influences shoppers when making a purchase decision in-store or online. 25% of US mobile video users have looked up Youtube videos while in-store or visiting a brand’s website to make a purchase decision. 4) Emphasise your uniqueness: The holidays are a great time to show what makes your product or brand special, as mobile users tend to look for the best, most unique or rare gifts. For example, ‘unique gifts’ mobile searches have grown by 65% year over year. With less than a couple months left to prepare, it’s not too late to optimise your website for mobile. Remember to focus on local SEO and implement mobile marketing campaigns to push your brand towards your customers for the holidays, as they are most likely to look online for help or inspiration. This might happen ‘on the go’ (what Google calls Micro Moments) but will definitely have an impact on the end purchase. Originally posted on the Jennifer Hakim Communications blog. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Connor Brooke.Learn how to publish your content on B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022