When it comes to eCommerce content marketing, video is king, and with the growth of video comes the growing need for the best video editing software and creation tools. Whether it’s for YouTube testimonials or Facebook ads, video can go a long way in building your brand and increasing product engagement. In fact, as much as 85% of businesses use video as a marketing tool.

number of business using video marketing

Finding the best video editing software should be at the top of your list to create impressive, converting video content. Why? Because they allow you to edit, cut and arrange your videos while adding sounds and effects to get your potential shoppers’ attention – even if you’re using a smartphone video. From color correction to captions and titles, even the most basic video editing platform can help you market your products better.

But with so many apps, programs and platforms out there, where do you start? Each option will have its own pros and cons; you need to consider your budget, the types of videos you are creating and your need for volume. To help you find the best video editing software for your eCommerce needs, we’ve put together a list of video editing software and creation options to help you take your content marketing to pro-level.

Best Free Video Editing Software and Apps for eCommerce

1. Avidemux

Avidemux free video editing software for eCommerce

Pricing: Free

Available Platforms: Linux, BSD, Mac OS X and Windows

Avidemux is an open source program designed for multi-purpose video editing and processing. If you’re looking for a free video editor for simple cutting, filtering and encoding tasks, then this software may be a good choice for beginners looking to tinker with their DIY videography.

Key Features:

  1. Supports AVI, DVD-compatible MPEG files, MP4 and ASF using a variety of codecs
  2. Projects, job queue and powerful scripting features that allow you to automate tasks
  3. Simple cutting, encoding and filtering

Best for: This is a free program but offers fewer features than other editors. However, it is super simple to use and is useful for beginner video editors looking for basic editing functionality.

2. Blender Video Editing Software

blender free video editing software

Pricing: Free

Available Platforms: Mac, Linux and Windows

Another open source software option is Blender. This program offers a full 3D creative suite, from modeling and sculpting to simulation, but it’s its built-in video editor that we’re highlighting today. Blender’s video editing feature can handle more complex tasks like video masking or color grading, as well as basic actions like video cuts and splicing.

Key Features:

  1. Keyframes, speed control, transitions, filters, adjustment layers and more
  2. Audio mixing, syncing, scrubbing and waveform visualization
  3. Display including live preview, luma waveform, chroma vectorscope and histogram
  4. Add videos, images, audio, scenes, masks and effects to up to 32 slots
  5. Other features outside of video include a large library of visual effects, a wide range of animation features and an extensive modeling toolset

Best for: If you’re creating your own 3D animation product videos, then Blender as a whole is a good free option best for more advanced users with editing experience. The video editing tool itself is ideal for eCommerce owners looking for an intermediate video option for DIYing their own videos. However, it may be better to go with another option for basic video editing capabilities only.

Some other free open source options include Movie Masher, Openshot and Shotcut.

3. Clips

clips video creation app apple

Pricing: Free

Available Platforms: iOS

Next on our list of video creation and editing solutions for eCommerce is Clips. Clips is a mobile video editing app created by Apple that lets users create fun videos with quirky filters, text, music, stickers and emojis. It will also allow you to edit an existing video or photo from your own eCommerce library to create the entertaining clips.

Key Features:

  1. Real-time video capturing or video and photo import options
  2. Access to fun filters and stickers
  3. Easy pinch-and-grab zooming
  4. Includes TrueDepth camera so you can place the person being filmed in animated landscapes
  5. Uses Memoji and Animoji technology
  6. View and edit any of your projects on all your devices with iCloud syncing
  7. Includes Live Titles feature that enables users to easily create animated captions and titles

Best for: Ideal for eCommerce owners looking for quick video creation tools they can post to Facebook from behind the scenes of running a business or adding a ‘human touch’ to in-the -moment product photos.

4. Filmmaker Pro

filmmaker pro free video editing app

Pricing: Free with in-app purchases

Available Platforms: iOS

If you’re looking for a basic video editing app for your iPhone or iPad, then Filmmaker Pro is a good place to start for beginners. This app offers users 4K video support on iPhone SE, unlimited video clips, audio tracks, voiceovers, and text overlays, composition fade in/out options and much, much more.

Key Features:

  1. Video grading (brightness, contrast, saturation, exposure, and white balance)
  2. Trim, split, or duplicate video clips
  3. 39 professional transition options
  4. Reverse video tool and 30 expertly crafted filters
  5. Chroma Key (Green Screen)

Best for: New or beginner eCommerce entrepreneurs with iPhones or iPads who are looking for a very easy-to-use and cost-efficient editor for content marketing.

5. Freemake Video Converter


Pricing: Free

Available Platforms: Windows

As the name suggests, Freemake Video Converter is a simple video editor that lets you convert video and movies between 500+ formats and gadgets. With a growth of 103 million users over the last ten years, Freemake’s open source converter is fast and super easy to use.

Key Features:

  1. Cut, join, and rotate clips
  2. Convert 4K and Full HD online
  3. Embed video to websites online
  4. Upload clips to YouTube
  5. Add ready subtitles to your movie in SRT, ASS, and SSA formats

Best for: With basic functionality and ease-of-use, this is a handy tool for eCommerce content creators looking for simple (and free) conversion and limited creation functionality.

6. GoPro App

GoPro free video editing app

Pricing: Free with in-app purchases

Available Platforms: Android and iOS

If you want to do more quality in-the-moment product or behind-the-scenes videos, then GoPro is a great choice – especially if you are selling in the outdoors or adventure niches. In their own words, the GoPro app will help you ‘automatically turn your footage into killer videos – with themes, music and effects – in just seconds.’ Of course, you will need to shoot with a GoPro.

Key Features:

  1. Control your GoPro from a distance
  2. Capture incredible photos from any of your 360° or traditional videos by grabbing a frame
  3. Choose a theme and get unique effects, transitions and music
  4. Moves the most recent footage from your camera to your phone
  5. View and choose your photos and videos right from your phone
  6. Play with colors, stickers and more

Best for: Beginner GoPro eCommerce shooters looking to edit their content for free. If you are looking for a more advanced desktop GoPro video editing software option, they have various, more robust, options for Windows and Macs.

7. HitFilm Express

free video editing software HitFilm Express

Pricing: Free

Available Platforms: Windows and Mac

Next on our list of the best free video editing software is HitFilm Express. Offering all the basic video editing tools you need for creating video content on a budget or if you have limited editing knowledge. The biggest advantage of this video editing software is that over and above their free editing, they also offer advanced toolkits (for purchase if you want to expand to 360 or 3D video) to grow with the platform as your needs change.

Key Features:

  1. Layer and track locking and combined timelines
  2. Composite shot enhancements
  3. Unlimited tracks and audio mixer
  4. Multiple streams
  5. Adaptive trimmer and transitions
  6. YouTube uploader

Best for: This video editing software is best suited for brands who are creating longer-form video content like vlogs. Suitable for absolute beginners in its free forms, but the add-ons and toolkits allow you to grow with your skills.

8. InShot

instashot video editing mobile app

Pricing: Free with in-app purchases

Available Platforms: Android and iOS

Another free video editing mobile app to consider is InShot. It offers basic video editing features, including trimming, splitting and merging, to help video creators adjust their video content for posting.

Key Features:

  1. Trim video and remove the middle part
  2. Split and merge clips
  3. Adjust speed
  4. Use paid features, including animated stickers and texts, full-function timeline, and more
  5. Sync sound and video, with timeline features
  6. Share with one click to Instagram, Facebook and other social platforms

Best for: InShot is a suitable option for beginner content creators wanting easy tools and functions to get their videos onto social media. Their filters are particularly helpful for those specifically wanting editing tools for Instagram stories and feeds.

instashot video editing mobile app filters

9. iMovie Video Editing Software

imovie video editing software

Pricing: Free

Available Platforms: iOS and Mac

When it comes to the best video editing software, you can’t go wrong with Apple’s iMovie. Free for Mac and iOS users, it offers easy drag-and-drop functionality and basic editing capabilities suitable for new-to-intermediate video marketers. You can also use a host of features to create videos from scratch with iMovie.

Key Features:

  1. Animated titles and credits for videos
  2. Publishable directly to YouTube in stunning 4K resolution
  3. Picture-in-picture and split-screen effects
  4. 10 creative video filters that add a cinematic touch
  5. 80+ smart soundtracks that automatically adjust to match the length of the video

Best for: Good for beginners and intermediates, iMovie works for iPhone, iPad and Mac users and is an easy, free way to up your video content and edit existing footage.

10. Kapwing

kapwing free video editor for eCommerce

Pricing: Free. Although Kapwing does offer a paid option as well, its free version has enough functionality to edit shorter videos and won’t penalize free accounts with watermarks.

Available Platforms: Web platform

Kapwig is a well-rounded video editing and creation platform that is easy to use and comprehensive. You can do anything on Kapwig from trimming and editing videos to creating gifs and slideshows.

Key Features:

  1. Publish videos up to 7 minutes long (40 for the paid version)
  2. Video marker and meme generator
  3. Easily add captions and subtitles to video
  4. Resize and trim videos
  5. Add images, audio, captions, text overlays, collages and more
  6. Create and edit videos for specific social media marketing channels

Best for: It offers users a host of features, edits and creation tools all in one place, making a good choice for beginner and intermediate eCommerce video creators.

11. Movie Maker Online

move maker online video editing free

Pricing: Free

Available Platforms: Web platform

If you’re looking for a straightforward video editing software for your product and marketing videos, then Movie Maker Online is a great introductory platform. This simple video editing software ensures users can use all its general functionality without registration and watermarks.

Key Features:

  1. Merge, trim and rotate videos
  2. Mirroring
  3. Speed up and splice videos
  4. Joining and cutting
  5. Add free music to video content and music fade in and fade out

Best for: Movie Maker Online is the ideal place to start if you have zero experience with video editing.

12. Movie Maker 10

windows movie maker ten freed editng software

Pricing: Free

Available Platforms: Windows

Movie Maker 10 is a Windows desktop video editing software that is simple to use. Their free editor enables users to trim and join clips and add music and text and is super easy to use for beginners.

Key Features:

  1. Make movies from video clips and photos
  2. Trim, rotate, and join video clips
  3. Add and edit background music
  4. Supports the most popular media formats
  5. Overlay text captions, emoticons, still PIP, and sound clips on video clips

Best for: Movie Maker 10 is a great starter program for newbies. If you want a little more advanced functionality, they do offer a Pro version that includes slow and fast motion, unlimited photo overlay, and Full HD output.

13. Anchor’s Video Maker Feature

Anchor’s Video Maker Feature free

Pricing: Free

Available Platforms: iOS and web platform

Anchor is a unique platform for those eCommerce entrepreneurs who are creating and marketing niche podcasts. This is not strictly a video tool, however. Rather it’s their specialized video editing and creation feature that got them onto the list. This feature enables users, with the help of word-by-word transcriptions, to create customizable video content from podcasts or other audio files. Here are some of the other features the platform offers:

Key Features:

  1. Transcribed videos
  2. Podcast episode builder
  3. One-click distribution
  4. Unlimited free hosting
  5. Podcast creation tools
  6. Helps you find Anchor sponsorships and listener

Best for: This is a highly specialized app, and I would only recommend it in terms of video creation if you have audio files that you would like to use to create a video or make audio files such as customer reviews or created podcasts shareable.

Best Video Editing Software and Apps for eCommerce

14. Adobe Spark

Adobe spark video desktop and app

Pricing: Free Starter plan and paid plans from $9.99/month

Available Platforms: iOS, OS X, Windows and Android

Adobe Spark offers a simplified video editor that works with slides. Think of Spark as Adobe’s version of Canva, enabling users to quickly create a variety of graphics for social media and content marketing. The software includes an easy-to-use video maker that lets you add photos, video clips, icons, or even your own voice to create product videos for content or PPC marketing.

Key Features:

  1. Available on web and mobile
  2. Professional-quality soundtrack options
  3. Super easy to use
  4. Cinematic motion
  5. Over a million images to choose from
  6. Videos shareable directly from your browser

Best for: Beginner eCommerce video creators and marketers looking for a quick and easy way to start creating video content. Here’s a breakdown of what you can do with the Adobe Spark Video maker:

15. Adobe Premiere Pro

Adobe Premiere pro video editing software for eCommerce

Pricing: Free trial and then $19.99 per month

Available Platforms: Windows, Mac and Linux

For the more established eCommerce businesses and marketers, Adobe’s other video editing offering, Premiere Pro, is a robust program with everything you need to create high-quality product and marketing videos.

Adobe Premiere pro video editing software for eCommerce 2

Key Features:

  1. Includes Premiere Rush
  2. Integrated workflows and automated tools
  3. Ability to import footage from any file format
  4. Advanced audio editing and sound effects
  5. Trim tool to extend or shorten clips with precision
  6. Motion effect controls and keyframes to create animated motion graphics for transitions and title sequences

Best for: Adobe Premier is the king of video editing options, making it a better choice for established eCommerce brands looking to create quality videos or marketers with some video-editing experience. Here’s a video on how to get started with Premiere Pro:

If you’re looking for tutorials on how to specifically create product promo videos, then Tuts offers this invaluable resource: 3 Top Product Promo Video Templates for Premiere Pro.

16. Animoto

Pricing: Free plan available, but you will need to upgrade to paid plans (from $33 per month) to remove watermarks and get full business features.

Available Platforms: iOS and web platform

Animoto is an easy-to-use drag-and-drop video editing and creation tool that was designed to make video content as easy as possible. In a matter of minutes, you can select a storyboard template or start from scratch, personalize your style and format, and download and/or share your video to your platforms.

Key Features:

  1. Library with over a million Getty Images stock photos and video clips
  2. Add your own logo and watermarking
  3. Customizable fonts, color, aspect ratio, style and more
  4. HD downloads
  5. Music library featuring thousands of commercially licensed tracks

Best for: Online stores looking for a beginner, one-click platform to produce video content quickly and easily. Additionally, access to stock and music libraries saves the additional costs of sourcing licensed content yourselves.

17. Avid Media Composer

Media composer video editing software for eCommerce

Pricing: Free basic software with more robust options from $23.99 per year with a free trial.

Available Platforms: Mac and Windows

Avid Media Composer is a professional video editing software that is used by industry professions. This cross-platform video editing app is one of the best on the market and used by the film industry, so it definitely won’t come cheap. But if you are an 8-figure brand, handling video production in-house, this software could take your final video ads to an award-winning level.

Key Features:

  1. Ability to import and edit footage from any camera, no matter the format, codec, or resolution
  2. Fluid timeline editing
  3. Web browser editing, storyboarding, phonetic media search, and project management capabilities
  4. Advanced color grading tools and IMF packaging with Symphony Option
  5. Effortless HDR workflows
  6. Up to 64 tracks of dialogue, music, and sound effects in 7.1 surround

Media composer video editing software for eCommerce 222

Best for: This is a complex, robust program and should only be considered for eCommerce business owners, marketers or managers with editing experience, who are editing a lot of top-notch product or brand video ads.

18. Clipchamp

clipchamp video marker and editor software

Pricing: There is a basic free option that you can try, which includes a free video editor. However, for more established eCommerce enterprises looking for creation and editing, we suggest their $19 per month business plan in order to brand your videos.

Available Platforms: Web platform

Clipchamp is an all-in-one video creation and editing tool designed specifically for digital video content. With customizable video templates and mix-and-match stock footage and audio functionality, this platform offers a flexible and fast video editing experience for eCommerce entrepreneurs and digital marketers.

Key Features:

  1. No editing experience needed
  2. Video editor comes with all of the features required for easy video creation, including trim and cut, split and combine, rotating, cropping, color balance and more
  3. Other features include unlimited video production and audio stock and premium pay-on-demand video templates
  4. Watermark-free
  5. Webcam recorder
  6. Formatting and templates for specific social media platforms for easy Facebook and YouTube video ad creation

Best for: Clipchamp is suitable for intermediate eCommerce business owners looking for an easy-to-use solution to create and edit product and brand videos, without editing experience. Here’s their video-editing tutorial to give you a better understanding of why they are on our list of best video editing software:

19. DaVinci Resolve 16

Davinci resolve video editing software

Pricing: DaVinci Resolve 16 is free; however, they do have a deluxe version with a host of more advanced abilities named DaVinci Resolve 16, which is $299.

Available Platforms: Mac, Windows and Linux

When it comes to video editing software, DaVinci Resolve 16 is another elite, all-inclusive option for serious video editors. Developed by Blackmagic Design, it combines professional 8K editing, visual effects, audio post-production and color correction, all in one tool. In short, DaVince is best suited for bigger brands who need a program to handle advanced projects.

Key Features:

  1. Ability to instantly render, upload and share projects to popular online services such as YouTube
  2. Create timelines with different frame rates
  3. Built-in tools for picture-in-picture effects, retiming, stabilization, dynamic zoom, text, audio and more
  4. Easy-to-apply stabilization
  5. Variable speed playback that’s automatically set based on clip length
  6. Trim interface enabling you to see both sides of an edit and trim in-frame with accurate detail

Best for: It’s important to note here that like Avid, the extended version of this software was designed for high-end, TV-quality commercials. That’s not to say it can’t be used for good quality eCommerce brand digital video ads, but if you’re just looking for very basic video editing, their free version should suffice.

Some other top-tier video editing software used by film and big advertisers studios include Vegas Pro 17.

20. Final Cut Pro X

Final cut pro x video editing software

Pricing: Free 90 day trial and then $299 once-off

Available Platforms: iOS

No best video editing software list would be complete without Apple’s Final Cut Pro X. Final Cut Pro offers a host of professional editing features, including their 360° video editing and VR headset playback and is considered the next level in terms of performance. To use this post-production take from Apple, you will of course need a Mac and have some editing know-how.

Key Features:

  1. Advanced color grading, HDR support, and ProRes RAW
  2. 360° video editing and VR headset playback
  3. Editing, audio, motion graphics, and delivery
  4. New Metal engine allowing you to edit more complex projects and work with larger frame sizes
  5. Optimized for the all-new Mac Pro

Best for: If you are going to take advantage of advanced features such as advanced color grading and 360° video editing for long- and short-video content and marketing, then this is a professional, well-rounded option for Mac users. If your video needs are basic, then you won’t be using it to its full potential – go for cheaper or free video editors.

21. FilmoraGo

Pricing: From $39.99 a year

Available Platforms: Android, Windows, iOS and Mac

From crafting new worlds by layering clips and using simple green-screen effects to keyframing, background noise removal, FilmoraGo is the perfect editing program for eCommerce owners who want to create high-quality videos but don’t have the tech know-how for fancy software. FilmoraGo is a super user-friendly video editing and creation software. Although they also have a mobile app that offers basic in-the-moment editing such as trimming, adding music and themes, it’s its desktop software that got them onto this list.

Key Features:

  1. Very easy to use
  2. Fast processing, proxy files, and adjustable preview quality
  3. Keyframing, background noise removal, and more, to create perfect sound
  4. Full 4K Support
  5. Creative filters and professional 3D LUTs

Best for: Those store owners who are DYI-ing their video content for social and PPC who want to up their game semi-professional editing software, but don’t have professional editing experience.

22. InVideo

Pricing: Free version (with watermark), with paid plans from $10 per month

Available Platforms: Web platform

InVideo is a video marketing one-stop-shop for editing and creation. With regards to their editing functionality, they offer everything from filters, templates, stickers, tools, and more.

Key Features:

  1. 1500+ handcrafted templates
  2. Automated text-to-speech
  3. Editing tools per social media platform specs
  4. Color selection and text boxes
  5. Intelligent frames and automatic voiceovers

Best for: InShot is ideal for eCommerce video creators with minimal video editing experience who want to make quick videos for social media.

23. KineMaster

Kinemaster free video editor for eCommerce

Pricing: They do have a free basic plan, but you will want to invest in the paid plans from $4.99 per month for full functionality.

Available Platforms: Android and iOS

KineMaster is another mobile video editing and creation app worth considering. It offers a host of video editing tools and features including intuitive editing, instant preview, multi-track audio, multiple layers, blending modes and speed controls. In short, it’s quite a powerful tool-packed editor when it comes to mobile video editors.

Key Features:

  1. Play 8 or more audio tracks simultaneously
  2. Speed up videos from 0.25x up to 16x without pitch distortion
  3. Adjust audio clip timing with sub-frame accuracy
  4. Instantly preview changes
  5. Create your own custom color filters
  6. Supports unlimited text, image, handwriting and overlay layers, and up to ten video layers

Best for: Packed full of features while also being very easy to use makes this a good fit for both beginners and expert video creators.

Some more Android and iOS video editing apps to consider include: Video Shop.

27. Kizoa

Kizoa video editor and marker

Pricing: Free basic plan good for testing and editing, and then from $29.99 for one-time, lifetime access to more creation tools and removing watermarks.

Available Platforms: Web platform

Kizo is an online video editing platform that lets you create videos from templates or from scratch, as well as edit existing videos. Free editing tools include easily cutting your videos into smaller clips and overlaying music or audio.

Key Features:

  1. Time-bar to easily drag the beginning or end of the video
  2. Hundred of video templates
  3. Thousands of special effects, texts, music and transitions
  4. Supports 4K resolution
  5. Unlimited use of royalty-free assets

Best for: Although Kizoa is an editor and creator, we would recommend this more for beginner creators looking for templates they can edit to product quick video content.

Another online video maker and editor to consider: FlexClip.

25. Lightworks Video Editing Software

lightworks video editing software for eCommerce

Pricing: From $24.99 per month

Available Platforms: Windows and Mac

Another all-in-one video editing and making software option is Lightworks. Aiming to help video creators stand out from the crowd, they offer functionality to create good quality social media content and supports 4K.

Key Features:

  1. Simple and intuitive user interface
  2. Export video for YouTube/Vimeo, SD/HD, up to 4K
  3. Easy timeline editing and trimming
  4. Access to royalty-free audio and video content
  5. Real-time, ready-to-use audio and video FX

Best for: Lightworks is a professional solution for intermediate eCommerce store owners who are investing in a lot of video content. It is important to note that it can be a little too advanced for users without any editing experience. Here’s a beginners Lightworks Tutorial to give you an idea if its tools fit your needs.

Another similar, semi-professional desktop video editing software is VSDC Video Editor Pro.

26. Pinnacle Studio

Pricing: From €49.95 once-off

Available Platforms: Windows and Mac

If you’re looking for a video editing and creation software option that offers more features than a free editor but fewer bells and whistles than top-of-the-line editors, then Pinnacle Studio is a good middle-ground product.

Key Features:

  1. 1,500+ effects, titles, and templates
  2. HD video editing across 6 tracks
  3. Multi-camera screen recorder and three- and four-point editing
  4. Selective color and stop motion animation
  5. Advanced keyframing controls
  6. Wide-angle lens correction

Best for: Established or growing eCommerce store owners who shoot or are planning to increase video content in-house.

27. Wave.Video

Pricing: Free basic plan and then from $15 per month

Available Platforms: Web platform

Wave.Video is unique in that it allows you to take one video and turn it into many different videos for different platforms. Not strictly an editor or video creator, Wave.Video offers both, as well as a full video marketing platform that helps create funnels, video-specific landing pages and more.

Key Features:

  1. 4 million+ built-in stock footage and music library
  2. Video trimming and cropping
  3. Stickers, GIFs and more
  4. Video filters and resizing to 30+ formats
  5. Unlimited number of videos

Best for: Wave.Video is an affordable, easy-to-use video editing and making platform for any online store owner DYI-ing video content.

28. WeVideo

Pricing: From $4.99 per month

Available Platforms: Web platform, Android, iOs, Mac, Chrome and Windows

Last on our best video editing software list for eCommerce is WeVideo. WeVideo is another all-in-one solution for online sellers wanting to edit and create a host of video content for multiple platforms. It’s affordable and easy to use while offering a lot of features for your buck.

Key Features:

  1. 1 million+ stock media, including videos, images and music tracks
  2. Works across all your devices
  3. Facebook video maker
  4. Motion titles
  5. Premium editing features on desktop, iOS and Android
  6. Voiceovers and audio export

Best for: Small- to medium-sized videographers wanting to easily grow their video marketing capabilities. For more established eCommerce stores we recommend the business plan for $29 per month for full functionality and features.

Bonus: Best Video Creation Software and Apps for eCommerce

Looking for a video creation app, software or platform to increase your eCommerce video marketing content? Here are some of our favorites.

29. Boomerang

free video creation app

Pricing: Free

Available Platforms: iOs and Android

This handy little app will quickly and easily turn images and short videos into looped videos. Boomerang is an easy-to-use app developed by Instagram to allow in-the-moment mini videos that loop back and forth with the click of a button. Shooting a burst of 10 photos and then turning them into a mini video in a matter of minutes, which you can use for content marketing or save to your roll for fun product videos for PPC and content campaigns.

Key Features:

  1. No sign-up or account required
  2. Videos shareable to Facebook and Instagram from the app
  3. One button and function for quick, easy video creating

30. Horizon

Pricing: Free with in-app purchases

Available Platforms: Android and iOS

Horizon is a specialized video creator app that is all about making good quality horizontal videos right from your phone – no matter in which direction your phone is being held. In other words, you don’t need to rotate your phone or camera.

Key Features:

  1. Filter options
  2. Variety of video ratio options, including square and wide
  3. Ability to capture horizontal videos and photos
  4. Front and back camera shooting

31. Hyperlapse

hyperlapse video creation app instagram

Pricing: Free

Available Platforms: iOS

Hyperlapse is a video creation app developed by Instagram. Available to iPhone and iPad users, this app enables users to create amazing time-lapse videos. Using Instagram’s in-house stabilization, it’s now possible to shoot timelapse video without bulky tripods and expensive equipment.

Key Features:

  1. Handheld time-lapse videos in motion
  2. Automatic stabilization
  3. Simple and easy to use
  4. Speed up hyperlapses up to 12 times the speed

32. Magisto

Pricing: From $4.99 per month

Available Platforms: Web platform, iOs and Android

Magisto is a top-tier, video-making online platform that is popular among online seller content creators. It’s more than a marker, it’s an ‘end-to-end video marketing powered by A.I.’

Key Features:

  1. Video editing capabilities
  2. Cross-channel video content hosting and distribution
  3. Business video views and completion graphs
  4. Easy video ad creation per PPC channel requirements

33. SoapBox

soapbox chrome extension app

Pricing: Free basic plan, with paid plans starting at $99 per month.

Available Platforms: Chrome

The last interesting video maker well-worth mentioning is Soapbox. Unlike all the other tools, Soapbox is a Chrome extension that is designed to help you make quality explainer videos without fancy equipment. In fact, all you need is the Chrome extension, a webcam, and something to say. It’s a great tool for product explainer videos and vlogs.

Key Features:

  1. Shared-video editing and creation collaboration
  2. Build a library of content in minutes
  3. Record, add in some transitions, and export in a few clicks
  4. Create video thumbnails in your emails

Here’s a Soapbox tutorial video to get you started!

There you have it, the best video editing software for eCommerce and our bonus video marker tool suggestions. If you’re still not sure which video editing software to use, drop your questions in the comments below, and I will get back to you!