The secret to succeeding on Instagram is to garner more views, and unfortunately, your followers aren’t enough! You need to somehow appear in the feeds of those countless users from your target audience who are yet to discover your account.
Instagram has its own way of deciding who gets to see what content, and as a brand, it’s not always easy to understand how the algorithm works. That’s why we have done the job for you and out together our 10 best hacks to grow your Instagram views exponentially. Let’s dive right in!
10 Great Ways to Get More Instagram Views: How to Boost Instagram Reach in 2023
Here are our 10 mantras to multiply your Instagram reach and views:
- Use a Social Media Management Tool Like eClincher
- Host a Giveaway
- Use the Right Hashtags
- Create Shareable Content
- Hop Onto Trends
- Focus More On Reels
- Don’t Forget to Run Ads
- Location Tagging
- Post at the Right Time
- Go Live On Instagram
10 Tried and Tested Ways to Elevate Your Instagram
That’s the list, but read on to learn how to execute our tried and tested Instagram view growth hacks.
1. Use a Social Media Management Tool
Mastering Instagram is a time-consuming affair — there’s no two ways about it.
Posting at the right times throughout the day, constantly monitoring the responses, and replying to your users to generate engagement will quickly eat up a significant chunk of your day.
If you’re looking for better ways to manage your time and automate your Instagram growth, we have the perfect solution for you — use a social media management tool like eClincher.
eClincher has been designed to automate the most repetitive social media processes. On top of that, it’ll give you a deeper insight into your post performance and audience behavior, helping you plan your next moves better.
The best thing about eClincher — you can start with a free trial and have the eClincher team just a call away at all times for any problem you might face.
2. Host a Giveaway
How to get more views on Instagram stories and posts, you ask? The best way to skyrocket your Instagram views is by reaching out to your followers and their contacts.
Now, how do you do that? Giveaways! Almost every brand designs its giveaways in a way that asks the participants to tag their friends.
This gives the brand more exposure — those who didn’t see the brand in the first place now see it in their feed.
Now, if you want these one-time viewers to turn into followers, incentivize them into following you, which again, can be a condition of the giveaway. This is a great way to increase Instagram followers.
Another way to use giveaways to increase your account or post views is by partnering with an influencer. There are two ways to host a giveaway — you can either run a promoted post on your own account or collaborate with an influencer and ask them to host it on your behalf.
The first method gives you more flexibility and control over the campaign, while the second method gives you more credibility.
If you’re a fairly new brand, it’ll be hard for the users to trust you, especially when you’re offering an incentive. However, if you do the same through an established creator, your target audience will find it safer to participate.
And you’ll also gain additional followers from the influencer’s audience.
3. Use the Right Hashtags
Do some of your posts get more views than other posts for no apparent reason? The secret could lie in your hashtags.
The explore page is a great place for new leads and using the right hashtags could give you access to an untapped audience.
The key is to zero in on the primary hashtag for your niche, type it in the search bar, and click on the top three posts from the result page. Copy the hashtags from those posts and some more from your niche.
Since those posts are already ranking at the top with their hashtag set, your new combination of hashtags is more likely to rank at the top too.
Now, while you can find out the most lucrative hashtags yourself, we recommend using a tool like eClincher — our best social media management tool — to perform important tasks such as finding the best hashtags for your posts.
4. Create Shareable Content
It’s no secret that the ultimate mantra of getting more views on Instagram is to turn your loyal followers into campaigners.
Here’s how it works — you get your content before your loyal followers and target them, and in turn, they’ll share your content with their own network and create a buzz.
But for this magic to happen, you need to create shareable content. Analyze your target audience and see what kind of content they’re more likely to share on their stories and DMs and try creating something similar.
For example, GenZ followers generally like memes and reels.
So if you promote your brand and product through memes and reels, they’re much more likely to share your post with their own network, giving you truckloads of engagement.
And they might even post about your content on other social media platforms too.
5. Hop Onto Trends
Everything that’s on trend will naturally receive more views. Not only will your audience be interested to see your take on the trend but Instagram itself will push your content more.
Trends are most commonly used on Instagram reels. You might have noticed that it’s a common practice for brands and content creators to curate content based on trending audios to get free promotion from Instagram’s algorithm.
Not sure how to identify which songs are on the rise? We have a secret trick for you — it’ll only take a few minutes.
Go to the reels section and look at the top bar where the audio’s name is written. If you notice a small arrow pointing upwards beside the audio, it shows that the audio is trending at the moment.
Or you can simply see which soundtracks are being repeatedly used and giving other creators amazing view numbers.
6. Focus More On Reels
Instagram stories and static posts are great for your followers, but if you want to tap unexplored markets, try Instagram reels.
You might have noticed that posting a reel instead of a static post gives you way more views. Have you ever wondered why?
It’s because people are spending more time on the reel section than their main feed. And for the same reason, Instagram has removed its IGTV section and revamped its video content to make more space for reels.
On top of that, Instagram itself has realized the potential of reels to grab the attention of Instagram users, which is why the social media giant pushes reels onto its users’ feeds.
How to get more views on Instagram reels? Create crisp, informative (or funny) clips that look professional and use audios or contexts that are trending.
7. Don’t Forget to Run Ads
Increasing your views organically takes a lot of time. While that’s certainly important for your long-term goals, if you want to quickly boost your views, Instagram Ads are ideal.
Plus, you don’t have to spend hundreds or thousands of dollars for paid promotion — a quick, small ad will put you in front of hundreds of users, and then you can build from there.
There are three main ways to run ads on Instagram:
- Boost your static post
- Run an ad on ypur stories
- Create a promoted reel.
A crisp, captivating ad will immediately get you a lot of eyeballs, and if your content is designed the right way, you might be able to get at least half of them to follow you.
Remember though — no matter how grand your promotional strategy is, it won’t do you much good if your content isn’t strong.
Content is always king.
And, if you need some help planning an Instagram promotional campaign, check out our best social media marketing agencies.
8. Location Tagging
Location tagging is a great way to show up on the explore page and specifically target your audience. However, this trick works best for location-specific companies. So if you’re running a global, virtual service, it might not help you much.
Coming back to the trick, let’s say you’re running a sushi place in Detroit. Now, Instagrammers these days use it as a search engine as much as they use it as an entertainment platform.
So if you post snippets from your sushi restaurant on Instagram and tag the location as Detroit, whenever someone looks up “Sushi Detroit”, your post will be one of the first to show up.
Now you might wonder why you should tag a location and narrow down your audience when you could go for broader hashtags like “Sushi”.
The reason is that tagging a location won’t reduce your reach from the hashtags, but it’ll bring you closer to your target audience and help you rank higher.
Whereas for common hashtags like “Sushi”, it’s nearly impossible to surpass the current top-rankers, like a top-ranking Michelin star restaurant in Tokyo.
9. Post at the Right Time
There’s nothing more frustrating than feeling like you’re doing everything right but not getting any improvement in your views.
The issue might be that you’re not posting at the right time. The Instagram algorithm works by tracking user behavior. This means the more people like your content, the more reach it gets.
Now, let’s say your target audience is most active on Instagram from 5pm to 9pm on weekdays. If you’re posting outside this window during your own workday schedule, they won’t be there to see your content.
Without any substantial engagement, Instagram will believe your post isn’t good enough and will naturally diminish your reach. By the time your target audience comes online, your post will be long gone from their feed.
So try to post near their active window to get the initial engagement boost. Once you manage to attract the first set of viewers, Instagram will automatically show your content to other users.
The best way to ensure you can always post at a particular time when your target audience is active is to use Instagram scheduling apps like eClincher.
10. Go Live On Instagram
You could post twice — or even three times — a day, create the best content there is and still see yourself lagging behind your competitors. If you don’t want to be in that situation, you need to start using Instagram Live!
Sure, going live has always been a great relationship-building exercise but you might have noticed that going live also puts your story before everyone else’s on your followers’ main page.
This gives your brand an immediate exposure boost, making users much more likely to check out your brand than they would normally.
However, if you’re going live only to draw traffic to your account, make sure the live is designed in a way that generates curiosity among new users.
Don’t know how to do this? Our best Instagram marketing agencies can help you really make an impact.
Instagram View Boost Tricks: Overview Table
A side-by-side comparison of the ten best tactics to get more IG views sounds nice, right?
Here’s a quick overview of our handpicked tips that compares them across parameters like effectiveness, whether or not they’re free and require tools, and how long their results last.
With or Without Tools
Use a social media management tool
Both free & paid
Host a giveaway
With and without tools
Use the right hashtags
Both free and paid
With and without tools
Create shareable content
Hop onto trends
With or without tools
Focus more on reels
Don’t forget to run ads
With and without tools
Posting at the right time
Without tools (you can use tools if you want)
Go live on Instagram
Conclusion: Our No. 1 Tip to Get More Views on Instagram
We hope you now have the answer to – How to get more views on Instagram posts, stories, and reels? With hundreds of brands and creators trying to rise up the ranks on Instagram, the competition is stiffer than ever.
Sure, there are a lot of ways you can get more views on Instagram — posting consistently, using the right hashtags, running high-ROI ads, leveraging trends, hosting giveaways, and more.
That said, the best way to increase IG views is to use a great social media management tool — like our top pick eClincher.
This tool boasts image libraries, a visual calendar, a mobile app to use on the go, awesome scheduling and publishing features, and a free trial to experiment before finally signing up with one of its many affordable plans.