If you want to build long-term relationships with your customers and tap into a much larger user base, having a social media presence is essential. But merely creating an account online isn’t enough. With so many brands and companies fighting over the same audiences, the same attention, and the same space on feeds, you need to put in a little more effort and operate a bit smartly — and using a social media management tool is a great way to do that.
Here, we’ll share the best social media management tips that’ll help you improve your social media game. Follow our simple tips to expand your reach, retain more users, and turn your follower base into a loyal community for your brand.
10 Great Social Media Management Tips: How to Supercharge your Social Media in 2023
Here’s the complete list of our tried and tested social media management survival tips and hacks to skyrocket your social media growth in 2023:
- Use a Social Media Marketing Tool
- Understand Your Target Audience
- Create Relevant and Trendy Content
- Choose the Right Social Media Platform
- Build a Two-way Relationship With Your Audience
- Analyze Your Post Analytics
- Network With Influencers
- Post Consistently
- Know When to Post
- Bank on User Generated Content
10 Tried and Tested Ways to Elevate Your Social Media: Reviewed
So, that’s the list but now we’re going to explain exactly how to use these tips and make sure you’ve got all the info you need to nail your social media game in 2023. Let’s go!
1. Use a Social Media Marketing Tool
The biggest mistake every beginner on social media makes is to try and handle everything manually. Sure, you save a few bucks this way but at what cost!
What you don’t realize is social media needs round-the-clock monitoring — from posting a few times a day to monitoring responses, replying to comments, and tracking progress. Doing it all manually will take up a lot of time that you could spend growing your business.
So, we recommend you try a social media marketing tool, and there’s none better than eClincher. One of its best features is reputation management, under which you’ll be instantly notified about brand mentions across multiple social media platforms. It also analyzes the sentiments behind the comments you receive automatically, helping you understand what customers feel about your brand in general.
Signing up with a tool like eClincher — one of the best LinkedIn tools and social media tools in general — will help you curate social media posts far more quickly than you would individually and manually, auto-schedule them in queues and maintain an organization-wide social calendar.
With these mundane and repetitive social media tasks taken care of, you can focus on strategizing and campaign planning to really drive your social media reach.
2. Understand Your Target Audience
You can’t really get the ball rolling and churning out the impact you want without creating the right posts — and you can’t do that without first understanding your audience. Take a moment to see what approach works best for your target audience, what their current problems are, and how you can solve them better than others.
For example, if your brand is trying to target GenZ, you need to speak to them in their language. After all, GenZ and millennials or any other target group do not share the same mindset or personality as the rest — niche down and master your arena!
Understanding your target audience better will help you create content that’ll strike a chord with them. It’ll also help you choose the right content format to communicate with them. For instance, while one group might prefer long IGTV videos, another might prefer a short yet compact reel.
Knowing your target audience goes beyond just zeroing in on their personality — it also includes analyzing their age, gender, location, interest, and buying pattern to find patterns and actionable insights.
Also, realize that you don’t need everyone to relate to your content. Your target audience might be a small proportion of the general population but it’s still a lot of people in absolute terms.
3. Create Relevant and Trendy Content
You might not be aware of just how quickly the attention span of netizens is decreasing. In the era of Instagram reels and YouTube shorts, your users are probably ceaselessly scrolling half the time without actually registering any of the content they come across online. If you really want to stand out, you need to make sure your content is captivating from the very first second.
For example, if you check out Sephora’s Instagram account, you’ll find plenty of makeup, skincare, and hairstyle guides. Considering their target audience is beauty enthusiasts, tutorials like these are highly likely to be watched in full, and there’s a pretty good chance that they’ll eventually go ahead and check the products used in them.
By providing just what your users are looking for, you can stand out from the crowd and leave an imprint on their minds.
Another way to tweak your content and make an impact on your viewers is by hopping on trends — Mr. Beast’s Squid Game video is a great example of this. This trick works for both commercial enterprises and personal brands. Instagram, TikTok, and Twitter are all known for following trends.
Once a topic goes viral, everyone wants to see more of it. By hopping onto these trends, you can get a natural boost from the social media platform itself as they try to push trending content to catch more eyeballs and keep users hooked.
As mentioned earlier, if you’re having a difficult time wrapping your head around all the complexities of creating effective posts, it’s a good idea to use a handy social media tool like eClincher.
4. Choose the Right Social Media Platform
There are loads of social media platforms out there, but only a few will be used by your target audience.
Different target audiences not only differ in their mindset, needs, and approach; they also prefer different platforms.
For example, if you’re trying to target teenagers, you should start with Instagram and TikTok. On the other hand, if you’re trying to woo middle-aged, employed users, you’ll probably have better luck on Facebook.
However, age isn’t the only thing that decides what platform your leads might be on; it also depends on the type of service or product you’re offering and the usual type of content that’s popular on a particular platform.
For example, if you want to advertise car insurance services, it’s better if you post a Facebook ad or promote your website on Google instead of tweeting about it.
5. Build a Two-way Relationship With Your Audience
The best thing about social media is that it has broken down barriers and made it easy for users to get in touch with brands. Unfortunately, this has also become the biggest hurdle for brands and creators trying to navigate social media.
Maintaining an authoritative image isn’t enough these days; you have to talk to your customers, respond to their concerns and build a relationship with them — make them feel connected to you, or else someone who does will take them away from you.
For example, if you look at Starbucks’ Instagram page, you’ll find quite a few posts of their employees sharing their personal stories or snippets from their daily schedules. This gives the brand a face — instead of talking to the green and white Starbucks logo, the customers actually connect to the minds and hearts behind it.
Similarly, you’ll often find brands like Nike, Burger King, and Wendy’s post conversational tweets, encouraging people to reply or leave interesting comments on their posts. This strategy not only improves your brand exposure but makes it much easier for your customers to approach you.
6. Analyze Your Post Analytics
Social media isn’t a skill you master overnight. One post won’t help you accomplish your goals and one tweet won’t hit all your targets. It will take months, and maybe even years of practice to finally understand what works for your users and what doesn’t.
And by the time you’ve figured it out, the trends will change and you’ll have to start all over again. As harsh as it may sound, social media is a dynamic, never-ending game and the only way to master it is to constantly monitor your progress and master the skill of staying relevant in a dynamic environment.
A hugely effective way of doing that is to check your insights on each post. Almost all popular social media platforms, including Instagram, Facebook, and Twitter, have built-in analytics tool that tell you how your posts are performing. This includes your total views, impressions, and shares.
If you use third-party analytics tools like eClincher — our best social media management tool, you can get a more detailed report revealing the age, gender, and location of your most loyal supporters and the hours when you get the most traffic on your content.
Combined, this info will help you in two ways — first, you’ll be able to understand the target group you’re working with, and secondly, it’ll tell you what kind of content you should be focusing on.
7. Network With Influencers
How to increase Instagram followers, you ask? Network with influencers!
Imagine if, as a fairly new brand, your posts alone can reach a thousand users, how many more people can you reach by partnering with influencers to promote your brand?
No matter how many years you spend on social media or how much money you spend on ads, there’s a limit to the total number of users you can reach that’ll always be lower than the combined reach of your brand and a community of influencers.
Also, while direct posts from brands are a great way to inform your audience about your product or service, influencers might actually be able to persuade people to do business with you.
For starters, reputable influencers can greatly boost brands’ follower bases. The reason is simple — their audiences trust them and are much more likely to believe them than a simple ad on social media by an up-and-coming brand that isn’t a Google or an Apple.
Secondly, these influencers often demonstrate the product they’re using. For example, beauty influencers will actually apply makeup on themselves to show how the product really looks. This gives your target audience real insight into the quality of your product, making them much more likely to purchase if it meets their expectations.
8. Post Consistently
Social media is all about consistency. You can’t expect to post once a week and surpass all the other brands that have been posting relentlessly throughout the week. Research shows that users spend around 147 minutes every day on social media sites.
So, there’s an insatiable need for fresh content and social media platforms rely heavily on creators to supply them with new engaging content consistently. In turn, they’re rewarded with better reach, more exposure, and of course, the monetary gains that come along with those.
The only way to get a generous push from your chosen social media platform’s algorithm is to post frequently and boost their business.
Another important reason to post consistently on social media is to leave an imprint on your users’ minds and make them want more of your content. After all, you need to give people a good reason to follow your account.
With consistent posts, you can show your target audience that you’re here to offer some exciting and engaging content, which is why you’re worth following.
9. Know When to Post
Simply posting round the clock isn’t enough; you must also have a thorough understanding of when to post. As discussed above, people spend around two hours a day on social media platforms.
While that’s more than enough time to get their attention, you also have to ensure that your content syncs with their browsing time. The best way to find out the right time to post is through social media insights, OR through social media management tools like eClincher.
Start by posting at different times of the day for the first week. Then collect the insights on all your posts and check when your posts get the maximum reach — this is the time when your target audience is active and most likely to see your post.
Now, you might be wondering why you need to get your post seen as soon as possible. You can always wait for people to come back later, no? Well, NO! While this might have worked earlier when the algorithms ranked posts chronologically, it’s not of any use today.
Algorithms now rank posts based on user responses. So if the response is good for the first half hour or so, they’ll push it further and show it to more users. Similarly, if the initial response is bad, your post’s reach will be immediately curtailed.
What all this is means is, if you want to reach out to new users, make sure your content gets as much interaction as possible in the first 1-3 hours, and you increase your chances of doing that by ensuring that it gets seen by your followers at the earliest possible time.
Now, what do you do if the perfect time to post as per your target audience in a different time zone falls during non-business hours in your time zone? You use an Instagram scheduling app or a social media scheduling app to be precise. And the perfect solution to ‘How to schedule Instagram posts’ is eClincher.
10. Bank on User Generated Content
While partnering with influencers is a great way to get extra exposure and draw attention to your brand, it often comes at a hefty price. If you’re not ready for that kind of investment yet, try user-generated content.
One of the best examples of brands using user-generated content (UGC) on social media is Tinder. If you visit Tinder’s Instagram page, you’ll see countless reels and videos of other content creators. Not only does Tinder save money by doing this — since they don’t have to create their own content — but the UGC approach gives a face to their brand, making them more relatable.
Fashion brand Fashion Nova also uses the same technique. They use UGC (images of their outfits on real buyers in natural settings) to attract other users. In this case, UGC gives the potential customers of Fashion Nova a better insight into what their clothes actually look like on real people instead of the usual, edited, and airbrushed ad copies that go live.
Social Media Management Tips: Overview
Here’s a quick overview of the 10 best social media management tips to save time and get more followers:
|Tip||Effectiveness||Free/Paid||With or Without Tools||Short-term/Long-term Results|
|Use a social media management tool||⭐⭐⭐⭐⭐||Both free and paid||With tools||Long-term|
|Understand your target audience||⭐⭐⭐⭐⭐||Both free and paid||With and without tools||Long-term|
|Create relevant and trending content||⭐⭐⭐⭐||Both free and paid||With and without tools||Short-term|
|Choosing the right platform||⭐⭐⭐⭐⭐||Free||Without tools||Long-term|
|Two-way relationship with users||⭐⭐⭐||Free||Without tools||Long-term|
|Analyze post performance||⭐⭐⭐||Both free and paid||With and without tools||Long-term|
|Networking with influencers||⭐⭐⭐⭐⭐||Paid||Without tools||Short-term|
|Posting consistently||⭐⭐⭐⭐⭐||Free||Without tools||Long-term|
|Posting at the right time||⭐⭐⭐⭐||Free||Without tools (you can use tools if you want)||Long-term|
|Using user-generated content||⭐⭐⭐||Free||Without tools||Short-term|
Conclusion: Our No 1 Tip to Improve your Social Media
While we highly recommend you incorporate most, if not all, the tips mentioned above, we understand how helpful it is to have a set starting point and then build from there.
So, if you were to ask us to zero in on the ONE social media management tip that’ll bring you more ROI than the rest, we’d pick the #1 on our list — using a social media management tool like our top pick eClincher.
eClincher triumphed as the best social media management tool in our testing, and is capable of pulling off the toughest of tasks within minutes — including auto posting, bulk scheduling, providing a dedicated space and a drag-and-drop builder to tweak your posts, and more.
Whether you need help posting content or digging up information on your performance, eClincher has you covered.