In recent years, video marketing has become a hot topic. If you’re involved in digital marketing activities at any level, you won’t get far before coming across an “expert” who claims SEO, blogging, and anything involving the written word is old hat. They’ll tell you to invest all of your time into voice search, video, social media, and all the “new” ways to reach people.

But are they right? Is the written word dead?

Written Content’s ROI in 2019

As a marketer (or someone with an interest in it), you probably come across a lot of Facebook ads aimed at people who’ve taken your career path. At least once or twice, you’ve probably come across an “expert” proclaiming that blogging is dead…or that SEO is dead…or that practically anything that was working in the early 2000s is now irrelevant.

They are right about one thing: the digital marketing landscape has changed.

However, that doesn’t excuse the horrifically incorrect conclusion. None of these lead generating tactics are dead, and they won’t be any time soon.

Consider this: Companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published zero to four monthly posts. (HubSpot, 2015)

Hardly sounds like an ineffective tactic.

Video Marketing’s ROI in 2019

Video’s been used for marketing and advertising since the earliest days of television, and there’s a great reason for that: it’s effective.

Depending on where you publish your video, the metrics that matter to you, and the CTA you’re using, video marketing ROI can sometimes be a little bit difficult to track.

However, there are endless statistics affirming it’s effectiveness. Customers who have seen a product video are proven to be much more likely to make the purchase, and video’s effectiveness has been documented as one of the absolute top ways to generate brand awareness too. It even helps your SEO efforts.

So Which is Best?

Neither. The best marketing campaigns include both the written video and written content. On their own, videos can sometimes fail to provide all of the necessary details that you’ll want to share outside of the brief summary. On the other hand, the written word is often a roadblock for those who want to get a quick “download” of information without doing all the hard work themselves.

You’ll multiply the effectiveness of almost any marketing effort by using a calculated combination of these two powerful tools instead of just one.