Video Lead Generation

The whole point of marketing is to build confidence in the buyer before they make the purchase. Video is a great tool to establish that confidence. Every day there are billions of videos being uploaded to YouTube and other video sharing platforms. Many people forget that YouTube is a search engine and quite a large one as a matter of fact. Being a section of Google, YouTube can greatly improve your SEO efforts. Videos are a great way to publish content that can lead to a possible conversion.

To have better success with Video optimization it is important to consider meta-data which includes the title, video description, and tags. The order of importance starts with the title and ends with the tags.

The title should focus mostly on targeted keywords. Putting something in the beginning of the title that doesn’t match your target keywords will be inefficient. You want to get the best possible outcome for your keyword use in the title which will lead to better placement.

The description is often the most overlooked section of video optimization. People don’t realize that you can write up to 5 thousand characters, enough to be a blog post. This creates so much more real estate for keywords. Having targeted keywords in this section will also help your rankings. In this section you should include some sort of call to action, often redirecting the viewer to your website. You can even include a hyperlink (beginning with http ://) which will become a follow link.

Tags are the least important and you shouldn’t spend too much time on them. A good number of tags should be between 5-10 tags, any more is too excessive. These tags should also target the keywords you want to rank highly for.

Categories are also a good place to narrow your audience focus. YouTube has pre-set categories and it is up to you to figure out which one fits your video topic. It is not smart to trick YouTube by using a category that doesn’t belong. Choosing the appropriate category will be a great addition in your optimization strategy.

Videos are also easily sharable and the correct use of Social Media can really enhance your reach. Such sites as Facebook, Twitter, Pinterest, and Google+ are great places to begin. Social sharing is one of the easiest was to increase video views and capture attention from potential customers. As long as your video content brings value to the customer your view count will benefit significantly.