The Triple M Plan – Mobile, Media and Marketing

If you can harness the power of the mighty mobile and social media then you and your business could be onto a real winner.

The mobile phone has changed. It is no longer just a form of communication – it now let’s you take photos, play games, listen to music, buy music, check your bank balance, browse the web, update your social media etc. etc. the list goes on and on. This incredible little device gives you the world at your fingertips in a device that is no bigger than the hand that holds it.

The mobile has changed the modern world and now is such an integral part of our lives and our everyday living that we cannot leave the house without it.

I am sure you have all seen some of the amazing stats about mobile adoption but I just thought I would share a couple with you…

• 91% of us keep our mobile within arms-reach 24/7 (Nielsen)

• It’s estimated that four out of five global internet users in 2014 will be a mobile web user (Mobithinking)

• Mobile is the only media consumption that is on the rise with TV, Online, Radio and Print all in decline (eMarketer)

Our mobiles are important to us – your customers mobiles are important to them which means they are important to you.

Social media has become big big business. It has gone from a platform that allows us to share and speak with our friends to allowing businesses to connect with their customers and potential customers on another level – all for free.

There is no doubt that the smartphone has helped the massive rise of social media platforms and the number of their users, Facebook recently announced that they passed the 1 BILLION active monthly users via mobile.

So making these two work together for your business and campaigns could be very beneficial and here is an idea how…

Create a campaign/offer using a graphic and accompanying text to represent the whole campaign and use it consistently across all of your platforms. Post across your social media encouraging followers to like, retweet and share and then devise a simple text version to send out to your customers. The mobile marketing campaign will really hammer home your message and almost guarantee your message will be heard – 98% of all text messages are read (Frost & Sullivan).

People love to get a good deal so offering the chance to get some money off will really help your message spread around. Set yourself up with a short code number like 88802 and you will be able to give your customers the chance to text you for a 10% off code – this also builds up your bank of customer numbers for future use. Promote this number across your website and social media channels and watch the texts fly in and your customer number base fill up.

Some things to consider when you are writing your message…

Know your customer.
You should know your customer better than anyone, what they like and what they are looking for. However segmenting your customers into different categories can be useful as this means you can send more specific messages of interest to them, for example segment by age, gender, hobbies, interests etc.

Grab their attention.
The first line is always so important. You need and want the customer to read on so make sure that is exactly what you make them do. Make the first couple of words exciting, intriguing, unusual or even a question. Something that will make your message stand out and make them continue reading.

Message Length.
No one is going to read reams and reams of text, so don’t try and cram in too many points. Keep it short sweet and to the point.

Call to action.
Make sure you include a clear call to action of what you want the customer to do, visit your website, shop, call you or even text back. Just make sure you give them all the information they need to be able to do what you want them to do with minimum effort.

Timing.
Last of all timing. No one wants to be woken up by your text so in the early hours of the morning and late at night are usually considered a no. I have found that around lunchtime usually works well between 12 – 2 or when people are commuting back from work in the afternoon between 4 – 7.

It is about getting your message out there to as many potential customers as you can. By harnessing social media and mobile marketing you are giving your business the best possible chance.