Start-ups and well-known Fortune 500 companies share one important need: a skilled logo design. The logo you select represents your business image. It appears on your signs, brochures, business cards, and any other marketing materials. If you make a wrong choice, it can harm your brand’s position. Even worse, it might prevent you from creating a brand identity that attracts customers. Our digital marketing agency experts have compiled five tips to assist you in the design process.
Keep it unique
If you’re considering using free clip art, keep in mind that it’s accessible to many users. While it might look nice on your logo, you’ll feel frustrated when you spot another business using the same art. Also, remember that some of these free images aren’t allowed for commercial use.
Simplicity trumps complexity
The combination of a simple logo with an outstanding color scheme and paired lettering creates a memorable look. A highly intricate piece of artwork may be aesthetically pleasing but does not lend itself to split second recognition.
Size matters
Your new logo needs to reproduce at a variety of different sizes – particularly on the smallish side. Overly complex logos can ‘gum up’ when reproduced as a very small image. Think business card design, fax header. How about a key chain? Or a ballpoint pen? Take a look at the Nike ‘swoosh’. Not a very dynamic logo but it is recognizable on a shirt sleeve on the television where a complex logo wouldn’t be. Think of your logo as a mega-sized image as well. Like a billboard. Knowing how your logo is going to be used, both in size and media, can help your designer create a logo that’s appropriate in terms of complexity.
Bespeak your niche
The iconic apple logo of the company is a perfect example of a display that bespeaks its niche and company name. If you are in the business of providing IT solutions to your clients, do not choose a logo that has nothing to do with your line of business or your company’s name.
Be timeless
What is hot and trendy today will be considered a fad, sometimes an embarrassing one, a few years or decades down the line. In a time when avocado-green appliances were hot, signage that would adopt this color scheme was considered trend setting. Now, very few consumers will admit to their penchant for the 1970s color scheme. Pity the companies that chose the display for a logo. Being timeless may not always be easy, but it ties in with a simplistic design concept.
Enlist help
While you have fallen in love with a five-color, intricate logo design, an industry expert can gently turn you to a three-color, simpler look. Hiring a firm to handle the logo design or tweak the ideas that you already have is vital in supporting the longevity of your brand. Sure, it is an initial expenditure, but consider that you intend to be in business for the long haul. The logo will stick with you for years or even decades.
Contact us today for more information on logo design assistance and ancillary services that get your start-up off to a good start.